1. SWOT Analysis
  2. Lifestyle and Retail
  3. Autozone SWOT Analysis

Autozone SWOT Analysis

Published by MBA Skool Team in Lifestyle and Retail category Last Updated: November 06, 2023Read time:

Here is a detailed SWOT analysis of Autozone covering strengths, weaknesses, opportunities and threats.

Autozone Strengths

  1. Strong financial performance
  2. Diversified range of automobile product portfolio
  3. String retail and distribution network with 4800 stores
  4. Strong brand portfolio
  5. Has a string employee base of 65,000+
  6. Good advertising and brand visibility

Above are the strengths in the SWOT Analysis of Autozone. The strengths of Autozone looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Autozone Weaknesses

  1. A survey of employee satisfaction conducted by resulted in AutoZone being a bad workplace in America.
  2. Business dependent only on America

These were the weaknesses in the Autozone SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Autozone Opportunities

  1. Strong expansion in automotive and accessory market.
  2. Increase in North American aftermarket.
  3. Moderate growth in U.S engines market.

Above we covered the opportunities in Autozone SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Autozone Threats

  1. The company was sued by the US Equal Opportunity Employment Commission for firing an employee.
  2. In 2009, AutoZone was accused of infringing a patent owned by Lisle Corporation in a lawsuit filed in the Southern District of Iowa.

The threats in the SWOT Analysis of Autozone are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Autozone SWOT analysis.

About Autozone

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Autozone Overview
Parent Company

Malone & Hyde


Automotive parts and accessories


Lifestyle and Retail

Tagline/ Slogan

Get in the zone


All after sales automotive part and accessories

Autozone STP

People using commercial and personal vehicle

Target Market

People requiring after sales automotive part and accessories


Retailer and distributor of automotive replacement parts and accessories

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Autozone. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

Continue Reading:

The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute

Share this Page on:
Facebook ShareTweetShare on Linkedin