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bebe Stores SWOT Analysis

Published by MBA Skool Team in Lifestyle and Retail category Last Updated: September 17, 2023Read time:

Here is a detailed SWOT analysis of bebe Stores covering strengths, weaknesses, opportunities and threats.

bebe Stores Strengths

  1. Partnership with national and regional magazines to host events benefiting non-profit organizations
  2. Approximately over 250 retail stores across countries
  3. Expansion in new product categories, including denim, leather, lingerie, swimwear and footwear
  4. Provides extensive benefits to their employees hence maintains employee loyalty which results into customer satisfaction
  5. Unique target market with sophisticated and sensual concept
  6. One of the well-known international brand
  7. Company follows vertical integration i.e. designs and develops the majority of merchandise in-house with outsourced manufacturing which saves lot of money in manufacturing
  8. Excellent brand visibility and advertising

Above are the strengths in the SWOT Analysis of bebe Stores. The strengths of bebe Stores looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

bebe Stores Weaknesses

  1. Slightly higher priced and hence a premium choice in emerging economies
  2. Presence of other international brands therefore high brand switching

These were the weaknesses in the bebe Stores SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

bebe Stores Opportunities

  1. Expansion of brands in emerging market, countries like India, South Korea, China
  2. Can diversify their brand presence in footwear or handbags which are complementary products for clothes wear
  3. Product innovation to attract other segment

Above we covered the opportunities in bebe Stores SWOT Analysis. The opportunities for any brand can include prospects of future growth.

bebe Stores Threats

  1. Local market may offer similar product with less price by compromising on quality
  2. Changing consumer perception and demand
  3. Idea can be easily copied hence more competition
  4. Changing economic condition may impose restriction in spending of consumers
  5. Customers are constantly looking for the best products at the lowest prices hence high brand switching

The threats in the SWOT Analysis of bebe Stores are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the bebe Stores SWOT analysis.

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About bebe Stores

The table below gives the brand overview along with its target market, segmentation, positioning & USP

bebe Stores Overview
Parent Company

bebe Stores


Apparel and accessories


Lifestyle and Retail

Tagline/ Slogan

Your destination for all things lifestyle


Unique, exceptional quality and provide contemporary fashion at competitive pricing

bebe Stores STP

Hip and trendy women with a very sophisticated mindset who follows latest fashion trends

Target Market

Urban upper class young women


Contemporary , stylish women apparel and accessories which gives a hint of sensuality

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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