J Crew SWOT Analysis

Published in Lifestyle and Retail category by MBA Skool Team, Last Updated: April 26, 2020

Here is a detailed SWOT analysis of J Crew covering strengths, weaknesses, opportunities and threats.

J Crew Strengths

  1. The company partners with the finest global fabric mills and craftsmen as well as iconic brands such as Jack Purcell, Timex, Thomas Mason, and Red Wing.
  2. Madewell, an American denim label introduced by the company in 2006 is currently appreciated a lot.
  3. The company ships to a total of 100+ destinations through its e commerce website
  4. The company has around 13000 employees working to make the brand better through 320+ stores
  5. Each year the company issues the J.Crew catalog, distributing more than 80 million copies showing how big its international presence is.
  6. Brand loyalists include First Lady of USA

Above are the strengths in the SWOT Analysis of J Crew. The strengths of J Crew looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

J Crew Weaknesses

  1. The company does not have stores worldwide hence the company cannot tap other markets.
  2. Since the company has its major stores in America, the currency fluctuations can increase the costs incurred in shipping to other locations

These were the weaknesses in the J Crew SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

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J Crew Opportunities

  1. J.Crew  is venturing into new specialty shops for men, women and kids, which the company hopes will bring more business.
  2. The company is also adding deluxe shoe and handbag salons in existing stores to invite more customers
  3. Global expansion to newer markets

Above we covered the opportunities in J Crew SWOT Analysis. The opportunities for any brand can include prospects of future growth.

J Crew Threats

  1. Brands offering  more fashionable clothing at better value
  2. Rapid changing fashion trends 
  3. Rising production costs can put a dent in the profits of the brand

The threats in the SWOT Analysis of J Crew are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

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Hence this concludes the J Crew SWOT analysis.

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About J Crew

The table below gives the brand overview along with its target market, segmentation, positioning & USP

J Crew Overview
Parent company

J Crew Group inc

Category

Apparel and accessories

Sector

Lifestyle and Retail

Tagline/ slogan

Finest Italian Fabrics

Usp

The company offers an assortment of women's, men's and children's apparel , accessories and footwear

J Crew STP
Segmentation

Premium segment people living  elite lifestlye

Target group

Urban men women and kids from middle class

Positioning

Elite fashion brand


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to J Crew. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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