Albertsons LLC SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 2177

SWOT Analysis of Albertsons LLC with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Albertsons LLC

Parent Company

Cerberus Capital, L.P.


Supermarket - Grocery, Frozen food & liquor



Tagline/ Slogan

You’re in for something fresh


Second largest Supermarket Chain



Supermarkets and retail

Target Group

Fresh and health conscious customers


Give the customer the merchandise they want, at a price they can afford, complete with lots of tender, loving care

SWOT Analysis


1. Known for its largest & Fine food
2. Favorite neighborhood food and drug retailer in every market
3. Preferred Saving cards offered in stores that help in savings for customers
4. Always up to date on technology like customers can know their nutrition iQ

5. The company has over 110,000+ employees

6. Bakery, dairy, deli, frozen foods, general grocery, meat, pharmacy, produce, seafood, snacks, liquor


1. A suit filed for alleged hazardous waste disposal
2. Limited geographic presence as compared to global retailers


1. Can tap into other markets
2. Can do direct procurement to eliminate middle man
3.More Acquisitions can be made to become the number one in retail


1. High Competition due to many players
2.FMCG companies may start their own retail outlets
3.Online stores may takeover



1.The Kroger Company

The table above concludes the Albertsons LLC SWOT analysis along with its marketing and brand parameters.


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