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Laura Ashley SWOT Analysis

Published by MBA Skool Team in Lifestyle and Retail category Last Updated: December 29, 2023Read time:

Here is a detailed SWOT analysis of Laura Ashley covering strengths, weaknesses, opportunities and threats.

Laura Ashley Strengths

  1. Brand Ambassador is Laura Ashley who Is known for great designs and creativity
  2. Has carved a niche in different segments where English Designs look beautiful
  3. Good brand presence and strong equity in the English market
  4. Has its store locatedin over 10 countries in Europe ad USA
  5. Special design services for customized look to homes

Above are the strengths in the SWOT Analysis of Laura Ashley. The strengths of Laura Ashley looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Laura Ashley Weaknesses

  1. Limited global reach and brand presence as compared to international players
  2. Requirement of capital to be spent to maintain brand image

These were the weaknesses in the Laura Ashley SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Laura Ashley Opportunities

  1. To make vintage designs its forte
  2. To target emerging markets as its presence is not strong in these countries
  3. Tie-ups with fashion houses and concerts to increase brand awareness

Above we covered the opportunities in Laura Ashley SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Laura Ashley Threats

  1. Can be imitated and sold
  2. Substitutes available at cheaper costs
  3. Constantly changing fashion may lead to accumulation of inventory

The threats in the SWOT Analysis of Laura Ashley are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Laura Ashley SWOT analysis.

About Laura Ashley

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Laura Ashley Overview
Parent Company

Laura Ashley


Fashion and Home furnishing


Lifestyle and Retail

Tagline/ Slogan

Outstanding family values


Romantic English Designs

Laura Ashley STP

People who like and want classy old British Designs with contemporary feel

Target Market

Urban upper middle class households


Best Romantic English Designs

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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