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  3. Neiman Marcus SWOT Analysis

Neiman Marcus SWOT Analysis

Published by MBA Skool Team in Lifestyle and Retail category Last Updated: April 02, 2023Read time:

Here is a detailed SWOT analysis of Neiman Marcus covering strengths, weaknesses, opportunities and threats.

Neiman Marcus Strengths

  1. American luxury specialty department stores
  2. Products include clothing, footwear, furniture, jewelry, beauty products, electronics and housewares 
  3. Strong customer loyalty program
  4. Multi channel retail formats
  5. Strong luxury brand portfolio
  6. Premium customers are recession resistant shoppers with high discretionary spending

Above are the strengths in the SWOT Analysis of Neiman Marcus. The strengths of Neiman Marcus looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Neiman Marcus Weaknesses

  1. Limited marketing & global exposure compared to global brands
  2. Controversy of alleged fur usage & credit card fraud was a setback

These were the weaknesses in the Neiman Marcus SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Neiman Marcus Opportunities

  1. NM’s entry into e-commerce
  2. Develop and cultivate the CUSP for mid-tier shoppers
  3. US online retail sales projected to grow
  4. Expansion of the brand in the global market

Above we covered the opportunities in Neiman Marcus SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Neiman Marcus Threats

  1. Increasing counterfeit items
  2. Luxury and high end designers retailing their clothing directly through websites
  3. Intense competition can reduce market share

The threats in the SWOT Analysis of Neiman Marcus are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Neiman Marcus SWOT analysis.

About Neiman Marcus

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Neiman Marcus Overview
Parent Company

Ares Management, CPP Investment Board, Leonard Green & Partners


Luxury Retailer


Lifestyle and Retail

Tagline/ Slogan

Fashions best designers, plus beauty's best brands


finest fashion and quality products in an exceptional environment

Neiman Marcus STP

Men and Women apparel and clothing

Target Market

Premium segment shoppers


premier luxury retailer recognized for merchandise leadership and superior customer service

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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