1. SWOT Analysis
  2. Lifestyle and Retail
  3. The Fresh Market SWOT Analysis

The Fresh Market SWOT Analysis

Published by MBA Skool Team in Lifestyle and Retail category Last Updated: September 29, 2023Read time:

Here is a detailed SWOT analysis of The Fresh Market covering strengths, weaknesses, opportunities and threats.

The Fresh Market Strengths

  1. Credible brand: More than 30 years old history
  2. Good distribution network: 130+ stores across the country
  3. Unique Ambience: Stores plays classical music, have rustic decorations, and each employee gives a warm greeting and great assistance
  4. Ideas and Tips: Different programs like meal idea, holiday idea, seafood making tips, instructional videos, etc. are run to have high customer engagement
  5. Online purchase service is available for customers

Above are the strengths in the SWOT Analysis of The Fresh Market. The strengths of The Fresh Market looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

The Fresh Market Weaknesses

  1. Lack of product innovation, little or no change in menu over long periods
  2. Competitive market means low market share and less revenues
  3. Primary focus is on grocery, customer need to go to other stores for other products

These were the weaknesses in the The Fresh Market SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

The Fresh Market Opportunities

  1. Potential to become a prominent global brand
  2. Growth rates and profitability
  3. Company can also provide products like clothes, sanitary and household

Above we covered the opportunities in The Fresh Market SWOT Analysis. The opportunities for any brand can include prospects of future growth.

The Fresh Market Threats

  1. The discounting strategy at Wal-Mart remains the significant
  2. Rising cost of raw materials
  3. Government regulations and unexpected problems

The threats in the SWOT Analysis of The Fresh Market are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the The Fresh Market SWOT analysis.

About The Fresh Market

The table below gives the brand overview along with its target market, segmentation, positioning & USP

The Fresh Market Overview
Parent Company

The Fresh Market


Grocery store


Lifestyle and Retail

Tagline/ Slogan



Classical touch like classical music is still played across the stores

The Fresh Market STP

Household purchases

Target Market

Middle and upper class individual


Freshness and quality

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to The Fresh Market. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

Continue Reading:

The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute

Share this Page on:
Facebook ShareTweetShare on Linkedin