Virgin Megastore SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Virgin Megastore analyses the brand by its strengths, weaknesses, opportunities & threats. In Virgin Megastore SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Virgin Megastore to benchmark its business & performance as compared to the competitors. Virgin Megastore is one of the leading brands in the lifestyle and retail sector.

The table below lists the Virgin Megastore SWOT (Strengths, Weaknesses, Opportunities, Threats), top Virgin Megastore competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Virgin Megastore SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table

Virgin Megastore

Parent Company

Butler Capital Partners, Lagardere Group


Entertainment - Music, books, apparel and electronics


Lifestyle and Retail

Tagline/ Slogan



High street icon music store

Virgin Megastore STP

Entertainment world

Target Group

Music lovers


High street icon music

SWOT Analysis of Virgin Megastore
Virgin Megastore Strengths

Below are the Strengths in the SWOT Analysis of Virgin Megastore:

1. First Music store opened in London
2. Worldwide presence – hundreds of stores worldwide
3. Supported by highly diversified parent company
4.Well established in middle east

5. The brand is present across 15 countries worldwide

6. Strong backing of brand name Virgin and Richard Branson

Virgin Megastore Weaknesses

Here are the weaknesses in the Virgin Megastore SWOT Analysis:

1. Most of their stores are closed even in UK
2.Low product portfolio and limited business

Virgin Megastore Opportunities

Following are the Opportunities in Virgin Megastore SWOT Analysis:

1. Start their own albums to attract people to stores
2. Tap into movies and sponsorships – Videogame markets
3.Can upward integrate into manufacturing of music electronics

Virgin Megastore Threats

The threats in the SWOT Analysis of Virgin Megastore are as mentioned:

1. Technology changing rapidly
2.High competition by innovative models
3.Extinction period for music stores

Virgin Megastore Competition
Virgin Megastore Competitors

Below are the top 3 competitors of Virgin Megastore:

1.Online Music Stores
2.Circuit City


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Virgin Megastore. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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