Virgin Megastore SWOT Analysis
Virgin Megastore is one of the leading brands in the lifestyle and retail sector. Virgin Megastore SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Virgin Megastore:
Quick Glance:
Virgin Megastore Strengths
- First Music store opened in London
- Worldwide presence – hundreds of stores worldwide
- Supported by highly diversified parent company
- Well established in middle east
- The brand is present across 15 countries worldwide
- Strong backing of brand name Virgin and Richard Branson
Above are the strengths in the SWOT Analysis of Virgin Megastore. The strengths of Virgin Megastore looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Virgin Megastore Weaknesses
- Most of their stores are closed even in UK
- Low product portfolio and limited business
These were the weaknesses in the Virgin Megastore SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Virgin Megastore Opportunities
- Start their own albums to attract people to stores
- Tap into movies and sponsorships – Videogame markets
- Can upward integrate into manufacturing of music electronics
Above we covered the opportunities in Virgin Megastore SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Virgin Megastore Threats
- Technology changing rapidly
- High competition by innovative models
- Extinction period for music stores
The threats in the SWOT Analysis of Virgin Megastore are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Virgin Megastore SWOT analysis.
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About Virgin Megastore
The table below gives the brand overview along with its target market, segmentation, positioning & USP
|
Virgin Megastore | |
| Parent Company |
Butler Capital Partners, Lagardere Group |
|---|---|
| Category |
Entertainment - Music, books, apparel and electronics |
| Sector | |
| Tagline/ Slogan |
- |
| USP |
High street icon music store |
| Virgin Megastore STP | |
| Segmentation |
Entertainment world |
| Target Market |
Music lovers |
| Positioning |
High street icon music |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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