David Jones Limited SWOT Analysis
David Jones Limited is one of the leading brands in the lifestyle and retail sector. David Jones Limited SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of David Jones Limited:
Quick Glance:
David Jones Limited Strengths
- Exclusive Design and wide presence, currently has 38 stores located in most Australian states and territories
- David Jones, a Welsh immigrant, and is claimed to be the oldest continuously operating department store in the world still trading under its original name
- Wide selection of products offered and a plenty of space of parking for customers coming from far off places
- High product quality
- Acquisition by Woolworths “breathe new life” into the David Jones brand at a time when apparel companies are expanding in South Africa and Australia
- David Jones promises to offer competitive prices on the best national and international brands, to provide a high standard of service while maintaining integrity as a company serving Australia.
- Approx 40 stores and around 7000 employees
Above are the strengths in the SWOT Analysis of David Jones Limited. The strengths of David Jones Limited looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
David Jones Limited Weaknesses
- Limited brand presence as compared to market leaders in terms of total stores
- The brand has lower revenues as its business is restricted when measured with global players
These were the weaknesses in the David Jones Limited SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
David Jones Limited Opportunities
- Global expansion into the new markets
- Expansion of product lines with investment coming from parent company
- More advertising and marketing activities
Above we covered the opportunities in David Jones Limited SWOT Analysis. The opportunities for any brand can include prospects of future growth.
David Jones Limited Threats
- Local Competitors
- Other players of the market which have established stores in New York
- Fluctuating economic conditions
The threats in the SWOT Analysis of David Jones Limited are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the David Jones Limited SWOT analysis.
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About David Jones Limited
The table below gives the brand overview along with its target market, segmentation, positioning & USP
|
David Jones Limited | |
| Parent Company |
Woolworths Holdings Limited |
|---|---|
| Category |
Department Store |
| Sector | |
| Tagline/ Slogan |
There's no other store like David Jones |
| USP |
The best and most exclusive goods |
| David Jones Limited STP | |
| Segmentation |
Urban Metropolitan retail and departmental stores |
| Target Market |
High End/ High Income group |
| Positioning |
Shop with confidence at David Jones |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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