ULTA Salon, Cosmetics & Fragrance SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of ULTA Salon, Cosmetics & Fragrance analyses the brand by its strengths, weaknesses, opportunities & threats. In ULTA Salon, Cosmetics & Fragrance SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like ULTA Salon, Cosmetics & Fragrance to benchmark its business & performance as compared to the competitors. ULTA Salon, Cosmetics & Fragrance is one of the leading brands in the lifestyle and retail sector.

The table below lists the ULTA Salon, Cosmetics & Fragrance SWOT (Strengths, Weaknesses, Opportunities, Threats), top ULTA Salon, Cosmetics & Fragrance competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

ULTA Salon, Cosmetics & Fragrance SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
ULTA Salon, Cosmetics & Fragrance Brand Analysis
Parent Company

ULTA Salon, Cosmetics & Fragrance, Inc

Category

Cosmetics & Skincare

Sector

Lifestyle and Retail

Tagline/ Slogan

All Things Beauty. All in one Place

USP

Professionally licensed haircare products

ULTA Salon, Cosmetics & Fragrance STP
Segment

Personal care products for men/women

Target Group

Professional Make-up artists , Models, Actors, Men/Women requiring cosmetic/skincare products

Positioning

Own full-service salon in every store in the US

SWOT Analysis of ULTA Salon, Cosmetics & Fragrance
ULTA Salon, Cosmetics & Fragrance Strengths

Below are the Strengths in the SWOT Analysis of ULTA Salon, Cosmetics & Fragrance:

1. Strong supply chain keeps Ulta Salon always stocked
2. The company enjoys cost and size advantage
3. It offers unique products
4. Strong presence in the US with 700+ stores

5. Diverse portfolio with 20000 products and over 450 brands

6. Over 19000 employees are a part of the organization

ULTA Salon, Cosmetics & Fragrance Weaknesses

Here are the weaknesses in the ULTA Salon, Cosmetics & Fragrance SWOT Analysis:

1. Brand awareness is limited as compared to some global cosmetic brands

2. Cosmetics industry has huge competition and hence individual companies have limited market share

ULTA Salon, Cosmetics & Fragrance Opportunities

Following are the Opportunities in ULTA Salon, Cosmetics & Fragrance SWOT Analysis:

1. Can introduce new services 
2. Constant innovation will help it to maintain sustainable growth
3. More market share in the US as the company is targeting to open more stores

ULTA Salon, Cosmetics & Fragrance Threats

The threats in the SWOT Analysis of ULTA Salon, Cosmetics & Fragrance are as mentioned:

1. Change in preferences/fashion

2. Wide range of substitutes available  
3. Cosmetic products might not suit people with sensitive skin

ULTA Salon, Cosmetics & Fragrance Competition
ULTA Salon, Cosmetics & Fragrance Competitors

Below are the top 4 competitors of ULTA Salon, Cosmetics & Fragrance:

1. Macy’s, Inc.
2. Sephora Usa, Inc.
3. Regis Corporation

4. L’Oreal


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to ULTA Salon, Cosmetics & Fragrance. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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