SWOT analysis of ULTA Salon, Cosmetics & Fragrance analyses the brand by its strengths, weaknesses, opportunities & threats. In ULTA Salon, Cosmetics & Fragrance SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like ULTA Salon, Cosmetics & Fragrance to benchmark its business & performance as compared to the competitors. ULTA Salon, Cosmetics & Fragrance is one of the leading brands in the lifestyle and retail sector.
The table below lists the ULTA Salon, Cosmetics & Fragrance SWOT (Strengths, Weaknesses, Opportunities, Threats), top ULTA Salon, Cosmetics & Fragrance competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
In this article:
ULTA Salon, Cosmetics & Fragrance Brand Analysis | |
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Parent Company |
ULTA Salon, Cosmetics & Fragrance, Inc |
Category |
Cosmetics & Skincare |
Sector | |
Tagline/ Slogan |
All Things Beauty. All in one Place |
USP |
Professionally licensed haircare products |
ULTA Salon, Cosmetics & Fragrance STP | |
Segment |
Personal care products for men/women |
Target Group |
Professional Make-up artists , Models, Actors, Men/Women requiring cosmetic/skincare products |
Positioning |
Own full-service salon in every store in the US |
SWOT Analysis of ULTA Salon, Cosmetics & Fragrance | |
ULTA Salon, Cosmetics & Fragrance Strengths |
Below are the Strengths in the SWOT Analysis of ULTA Salon, Cosmetics & Fragrance: 1. Strong supply chain keeps Ulta Salon always stocked 5. Diverse portfolio with 20000 products and over 450 brands 6. Over 19000 employees are a part of the organization |
ULTA Salon, Cosmetics & Fragrance Weaknesses |
Here are the weaknesses in the ULTA Salon, Cosmetics & Fragrance SWOT Analysis: 1. Brand awareness is limited as compared to some global cosmetic brands 2. Cosmetics industry has huge competition and hence individual companies have limited market share |
ULTA Salon, Cosmetics & Fragrance Opportunities |
Following are the Opportunities in ULTA Salon, Cosmetics & Fragrance SWOT Analysis: 1. Can introduce new services |
ULTA Salon, Cosmetics & Fragrance Threats |
The threats in the SWOT Analysis of ULTA Salon, Cosmetics & Fragrance are as mentioned: 1. Change in preferences/fashion 2. Wide range of substitutes available |
ULTA Salon, Cosmetics & Fragrance Competition | |
ULTA Salon, Cosmetics & Fragrance Competitors |
Below are the top 4 competitors of ULTA Salon, Cosmetics & Fragrance: 1. Macy’s, Inc. 4. L’Oreal |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to ULTA Salon, Cosmetics & Fragrance. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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