ULTA Salon, Cosmetics & Fragrance SWOT Analysis, Competitors & USP
SWOT analysis of ULTA Salon, Cosmetics & Fragrance analyses the brand by its strengths, weaknesses, opportunities & threats. In ULTA Salon, Cosmetics & Fragrance SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like ULTA Salon, Cosmetics & Fragrance to benchmark its business & performance as compared to the competitors. ULTA Salon, Cosmetics & Fragrance is one of the leading brands in the lifestyle and retail sector.
The table below lists the ULTA Salon, Cosmetics & Fragrance SWOT (Strengths, Weaknesses, Opportunities, Threats), top ULTA Salon, Cosmetics & Fragrance competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
| ULTA Salon, Cosmetics & Fragrance Brand Analysis | |
|---|---|
| Parent Company |
ULTA Salon, Cosmetics & Fragrance, Inc |
| Category |
Cosmetics & Skincare |
| Sector | |
| Tagline/ Slogan |
All Things Beauty. All in one Place |
| USP |
Professionally licensed haircare products |
| ULTA Salon, Cosmetics & Fragrance STP | |
| Segment |
Personal care products for men/women |
| Target Group |
Professional Make-up artists , Models, Actors, Men/Women requiring cosmetic/skincare products |
| Positioning |
Own full-service salon in every store in the US |
| SWOT Analysis of ULTA Salon, Cosmetics & Fragrance | |
| ULTA Salon, Cosmetics & Fragrance Strengths |
Below are the Strengths in the SWOT Analysis of ULTA Salon, Cosmetics & Fragrance: 1. Strong supply chain keeps Ulta Salon always stocked 5. Diverse portfolio with 20000 products and over 450 brands 6. Over 19000 employees are a part of the organization |
| ULTA Salon, Cosmetics & Fragrance Weaknesses |
Here are the weaknesses in the ULTA Salon, Cosmetics & Fragrance SWOT Analysis: 1. Brand awareness is limited as compared to some global cosmetic brands 2. Cosmetics industry has huge competition and hence individual companies have limited market share |
| ULTA Salon, Cosmetics & Fragrance Opportunities |
Following are the Opportunities in ULTA Salon, Cosmetics & Fragrance SWOT Analysis: 1. Can introduce new services |
| ULTA Salon, Cosmetics & Fragrance Threats |
The threats in the SWOT Analysis of ULTA Salon, Cosmetics & Fragrance are as mentioned: 1. Change in preferences/fashion 2. Wide range of substitutes available |
| ULTA Salon, Cosmetics & Fragrance Competition | |
| ULTA Salon, Cosmetics & Fragrance Competitors |
Below are the top 4 competitors of ULTA Salon, Cosmetics & Fragrance: 1. Macy’s, Inc. 4. L’Oreal |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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