ULTA Salon, Cosmetics & Fragrance SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

ULTA Salon, Cosmetics & Fragrance SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of ULTA Salon, Cosmetics & Fragrance, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like ULTA Salon, Cosmetics & Fragrance to benchmark its business & performance as compared to the competitors, and make strategic improvements. ULTA Salon, Cosmetics & Fragrance is one of the leading brands in the lifestyle and retail sector.

The article below lists the ULTA Salon, Cosmetics & Fragrance SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the ULTA Salon, Cosmetics & Fragrance SWOT Analysis:

SWOT Analysis of ULTA Salon, Cosmetics & Fragrance

For ULTA Salon, Cosmetics & Fragrance, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

ULTA Salon, Cosmetics & Fragrance Strengths

The strengths of ULTA Salon, Cosmetics & Fragrance looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of ULTA Salon, Cosmetics & Fragrance :

1. Strong supply chain keeps Ulta Salon always stocked
2. The company enjoys cost and size advantage
3. It offers unique products
4. Strong presence in the US with 700+ stores

5. Diverse portfolio with 20000 products and over 450 brands

6. Over 19000 employees are a part of the organization

ULTA Salon, Cosmetics & Fragrance Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the ULTA Salon, Cosmetics & Fragrance SWOT Analysis:

1. Brand awareness is limited as compared to some global cosmetic brands

2. Cosmetics industry has huge competition and hence individual companies have limited market share

ULTA Salon, Cosmetics & Fragrance Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in ULTA Salon, Cosmetics & Fragrance SWOT Analysis:

1. Can introduce new services 
2. Constant innovation will help it to maintain sustainable growth
3. More market share in the US as the company is targeting to open more stores

ULTA Salon, Cosmetics & Fragrance Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of ULTA Salon, Cosmetics & Fragrance are as mentioned:

1. Change in preferences/fashion

2. Wide range of substitutes available  
3. Cosmetic products might not suit people with sensitive skin

ULTA Salon, Cosmetics & Fragrance Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 4 competitors of ULTA Salon, Cosmetics & Fragrance:

1. Macy’s, Inc.
2. Sephora Usa, Inc.
3. Regis Corporation

4. L’Oreal

Hence this concludes the ULTA Salon, Cosmetics & Fragrance SWOT analysis.

Continue reading more about the brand/company.

About ULTA Salon, Cosmetics & Fragrance

ULTA Salon, Cosmetics & Fragrance Overview
Parent Company

ULTA Salon, Cosmetics & Fragrance, Inc


Cosmetics & Skincare


Lifestyle and Retail

Tagline/ Slogan

All Things Beauty. All in one Place


Professionally licensed haircare products

ULTA Salon, Cosmetics & Fragrance STP

Personal care products for men/women

Target Market

Professional Make-up artists , Models, Actors, Men/Women requiring cosmetic/skincare products


Own full-service salon in every store in the US

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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