Tractor Supply Company (TSCO) SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Tractor Supply Company

Home décor, Agricultural products, Livestock and petcare

Lifestyle and Retail

For Life Out Here

Retail chain offering home improvement, agriculture  and pet care

Products and services for agriculture, pet care and home improvement

Individuals/ Businesses requiring these services

Provides great products and legendary service at low price

Below are the Strengths in the SWOT Analysis of Tractor Supply Company (TSCO):

1. Strong presence across most states of the U.S. with 1400+ stores
2. Many years of legacy gives it strong understanding of the market
3. Diverse portfolio of products in different segments
4. One of the leading U.S. retailer in its respective offerings

5. Largest operator of rural lifestyle retail stores in the U.S.

6. Good advertising and marketing campaigns

Here are the weaknesses in the Tractor Supply Company (TSCO) SWOT Analysis:

1. Brand awareness is limited to a certain geography only

2. Intense competition from global retail chains and mom & pop stores

Following are the Opportunities in Tractor Supply Company (TSCO) SWOT Analysis:

1. Growing demand for the products TSC offers
2. New acquisitions can help the company grow
3. Strong demand from emerging economies can help boost sales

The threats in the SWOT Analysis of Tractor Supply Company (TSCO) are as mentioned:

1. External business risks

2. Increase in labour costs
3.High competition in the retail sector

Below are the top 2 Tractor Supply Company (TSCO) competitors:

1.Home Depot
2.Lowe’s