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Hy-Vee SWOT Analysis

Published by MBA Skool Team in Lifestyle and Retail category Last Updated: January 19, 2024Read time:

Here is a detailed SWOT analysis of Hy-Vee covering strengths, weaknesses, opportunities and threats.

Hy-Vee Strengths

  1. It is the in the top 25 supermarket chains privately owned companies in the United States
  2. Has a huge employee strength of over 60,000 and is the largest employer in the state of Iowa
  3. Huge wide spread network of 230+ stores in Iowa, Illinois, Missouri, Kansas, Nebraska, South Dakota, Minnesota and Wisconsin
  4. Health proposition to Customers by providing information on diet, nutrition and wellness. Has consulting service of in-store dieticians and chefs, conducts wellness programs for employees and customers and uses the NuVal Nutritional Scoring System
  5. Social presence though programs like providing spousal benefits to gay couples
  6. Excellent customer relationship management through benefits like Hy-Vee Fuel Saver program
  7. Excellent marketing and brand awareness creation through sponsoring sporting events like Hy-Vee Triathlon, Hy-Vee Heroes Game, Big Four Classic along with University event sponsorships like Drake Relays at Drake University
  8. Well trained employees and good customer service and 24 hrs service and one stop shop for a plethora of items

Above are the strengths in the SWOT Analysis of Hy-Vee. The strengths of Hy-Vee looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Hy-Vee Weaknesses

  1. Some customers feel that it is overpriced
  2. High competition means low market share growth

These were the weaknesses in the Hy-Vee SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Hy-Vee Opportunities

  1. Expand its online portal and include home delivery system with ease
  2. Expand into other cities and abroad as well
  3. Tie-ups with other brands and acquisition of smaller players

Above we covered the opportunities in Hy-Vee SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Hy-Vee Threats

  1. Being costly its products are hit easily by recession and income fluctuations
  2. Increasing food safety norms and standards to be met is increasing operating costs

The threats in the SWOT Analysis of Hy-Vee are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Hy-Vee SWOT analysis.

Read Similar SWOT analysis

About Hy-Vee

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Hy-Vee Overview
Parent Company

Hy-Vee Inc.


Food and Retail


Lifestyle and Retail

Tagline/ Slogan

Where there's a helpful smile in every aisle


In house health and nutrition consulting

Hy-Vee STP

Health conscious customers

Target Market

Urban, Young, working, health conscious and sporty individuals


Healthy nutritious food

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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