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Eddie Bauer SWOT Analysis

Published by MBA Skool Team in Lifestyle and Retail category Last Updated: May 23, 2023Read time:

Here is a detailed SWOT analysis of Eddie Bauer covering strengths, weaknesses, opportunities and threats.

Eddie Bauer Strengths

  1. Inception since 1920, has strong brand name
  2. Aprrox 400 stores in North America
  3. Strong tri-channel platform, operates through three sales channel i.e. retail stores, outlet stores, Direct order center
  4. Products differentiation insports clothes,outwear, Bags& gear, Shoes, swimsuits, bedding essentials etc.
  5. Licenses brand name and logo
  6. Products and prices easily accessible online and in catalogues
  7. One of the leading brand, well known for its customer relations

Above are the strengths in the SWOT Analysis of Eddie Bauer. The strengths of Eddie Bauer looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Eddie Bauer Weaknesses

  1. Filed for chapter 11 bankruptcy protection which affected brand image hence less investors
  2. Limited Global presence compared to other brands
  3. Changed merchandising strategy three times which diverted their core customers

These were the weaknesses in the Eddie Bauer SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Eddie Bauer Opportunities

  1. Global expansion in other emerging countries like china, India
  2. Distribution network optimization techniques should be implemented
  3. Focus on quality and brand image
  4. Increase in distribution of catalogs domestically and globally

Above we covered the opportunities in Eddie Bauer SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Eddie Bauer Threats

  1. In recession consumers sharply cut their spending
  2. Similar pattern can be available in local market at lower price with compromising on quality
  3. New entrants

The threats in the SWOT Analysis of Eddie Bauer are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Eddie Bauer SWOT analysis.

About Eddie Bauer

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Eddie Bauer Overview
Parent Company

Spiegel Inc.


Apparel and Accessories


Lifestyle and Retail

Tagline/ Slogan

The Original Outdoor Outfitter


Outstanding quality, value, service and guarantee which gives complete satisfaction

Eddie Bauer STP

Dressier apparel

Target Market

Primary target is mid-aged men and women of upper middle class


Durable quality classic

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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