SWOT Analysis of Publix with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Publix |
|
Parent Company |
Publix Super markets, Inc |
Category |
Food and grocery |
Sector |
|
Tagline/ Slogan |
Where Shopping is a Pleasure |
USP |
Provides one-stop-shop service to the customers |
Publix STP |
|
Segment |
Based on income of the households |
Target Group |
Middle and upper middle class households |
Positioning |
Gives all kinds of quality foods and grocery for the home at one place |
Publix SWOT Analysis |
|
Strengths |
Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Publix : 1. Publix employs over 150,000 people at its 1,100+ retail locations, cooking schools, corporate offices, eight grocery distribution centres, and nine Publix brand manufacturing facilities. 5. Provides an excellent shopping experience, especially for one-stop-shop lovers 6. It is currently ranked on Fortune magazine 7. Publix provides a comprehensive "special order" service 8. Facilitates exclusively online, or mail-order service via the Snapfish program 9. Provides free medicines to customers some times which increases the brand identity and credibility |
Weaknesses |
1. Not into emerging/developing economies |
Opportunities |
1. Enter into potential emerging markets where it has huge scope |
Threats |
1. Competition from global players |
Publix Competition |
|
Competitors |
Below are the 3 main Publix competitors : |
The brandguide table above concludes the Publix SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
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