Publix SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 1294

SWOT Analysis of Publix with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Publix Super markets, Inc


Food and grocery



Tagline/ Slogan

Where Shopping is a Pleasure


Provides one-stop-shop service to the customers



Based on income of the households

Target Group

Middle and upper middle class households


Gives all kinds of quality foods and grocery for the home at one place

SWOT Analysis


1. Publix employs over 150,000 people at its 1,100+ retail locations, cooking schools, corporate offices, eight grocery distribution centres, and nine Publix brand manufacturing facilities.
2. The manufacturing facilities produce its dairy, deli, bakery, and other food products. 
3. Publix stands as one of the largest US regional grocery chains: one of a very small number which operates over 1,000 locations
4. Provides a wide range of products like bakery, diary, meat, seafood, pharmacy, liquor etc

5. Provides an excellent shopping experience, especially for one-stop-shop lovers

6.  It is currently ranked on Fortune magazine

7. Publix provides a comprehensive "special order" service

8. Facilitates exclusively online, or mail-order service via the Snapfish program

9. Provides free medicines to customers some times which increases the brand identity and credibility


1. Not into emerging/developing economies
2. Less into digital marketing & limited strategic alliances and partnerships with other companies or agencies


1. Enter into potential emerging markets where it has huge scope
2. More digital media and social media advertising
3. Have strategic partnerships/ventures into event organising, catering etc


1. Competition from global players
2. Less entry barriers into retail/grocery sector 
3. Less switching costs to the customers as well



1. Kroger
2. Supervalu
3. Whole foods

The table above concludes the Publix SWOT analysis along with its marketing and brand parameters.


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