Published in Lifestyle and Retail category by MBA Skool Team
Publix is one of the leading brands in the lifestyle and retail sector. Publix SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Publix:
Publix is one of the largest grocery chains based out of USA.
Publix employs over 200,000 people at its 1200+ retail locations, cooking schools, corporate offices, grocery distribution centres and Publix brand manufacturing facilities.
The manufacturing facilities of the company produce its dairy, deli, bakery, and other food products.
It provides a wide range of products like bakery, diary, meat, seafood, pharmacy, liquor etc.
The grocery chain provides an excellent shopping experience, especially for one-stop-shop lovers.
It is recognized as one of the leading retail chains by the likes of Fortune 500.
Publix provides a comprehensive "special order" service based on custom customer requirements.
It facilitates exclusively online, or mail-order service via the Snapfish program.
The brand provides free medicines to a few customers which increases the brand identity and credibility.
Publix has a strong brand legacy since it started in 1930.
Above are the strengths in the SWOT Analysis of Publix. The strengths of Publix looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Limited presence in emerging and developing economies as compared to some global competitors
Intense competition means limited market share growth from Publix
These were the weaknesses in the Publix SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Gives all kinds of quality foods and grocery for the home at one place
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Browse marketing analysis of more brands and companies similar to Publix. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.
The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way. Edit the brand or add a new one to SWOT Analysis section : Contribute