Publix SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Publix analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Publix SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Publix to benchmark its business & performance as compared to the competitors and industry. As of 2020, Publix is one of the leading brands in the lifestyle and retail sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Publix competitors and includes Publix target market, segmentation, positioning & Unique Selling Proposition (USP).

Publix SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Publix Brand Analysis
Parent Company

Publix Super markets, Inc
Category

Food and grocery
Sector

Lifestyle and Retail
Tagline/ Slogan

Where Shopping is a Pleasure
USP

Provides one-stop-shop service to the customers
Publix STP
Publix Segmentation

Based on income of the households
Publix Target Market

Middle and upper middle class households
Publix Positioning

Gives all kinds of quality foods and grocery for the home at one place
Publix SWOT Analysis
Publix Strengths

Below are the Strengths in the SWOT Analysis of Publix:

1. Publix employs over 150,000 people at its 1,100+ retail locations, cooking schools, corporate offices, eight grocery distribution centres, and nine Publix brand manufacturing facilities.
2. The manufacturing facilities produce its dairy, deli, bakery, and other food products. 
3. Publix stands as one of the largest US regional grocery chains: one of a very small number which operates over 1,000 locations
4. Provides a wide range of products like bakery, diary, meat, seafood, pharmacy, liquor etc

5. Provides an excellent shopping experience, especially for one-stop-shop lovers

6.  It is currently ranked on Fortune magazine

7. Publix provides a comprehensive "special order" service

8. Facilitates exclusively online, or mail-order service via the Snapfish program

9. Provides free medicines to customers some times which increases the brand identity and credibility
Publix Weaknesses

Here are the weaknesses in the Publix SWOT Analysis:

1. Not into emerging/developing economies
2. Less into digital marketing & limited strategic alliances and partnerships with other companies or agencies
Publix Opportunities

Following are the Opportunities in Publix SWOT Analysis:

1. Enter into potential emerging markets where it has huge scope
2. More digital media and social media advertising
3. Have strategic partnerships/ventures into event organising, catering etc
Publix Threats

The threats in the SWOT Analysis of Publix are as mentioned:

1. Competition from global players
2. Less entry barriers into retail/grocery sector 
3. Less switching costs to the customers as well
Publix Competition
Competitors

Below are the top 3 Publix competitors:

1. Kroger
2. Supervalu
3. Whole foods


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Publix. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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