Giant Food Stores SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Giant Food Stores analyses the brand by its strengths, weaknesses, opportunities & threats. In Giant Food Stores SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Giant Food Stores to benchmark its business & performance as compared to the competitors. Giant Food Stores is one of the leading brands in the lifestyle and retail sector.

The table below lists the Giant Food Stores SWOT (Strengths, Weaknesses, Opportunities, Threats), top Giant Food Stores competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Giant Food Stores SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Giant Food Stores Brand Analysis
Parent Company

Ahold

Category

Grocery

Sector

Lifestyle and Retail

Tagline/ Slogan

Quality. Selection. Savings. Every day.

USP

Provides unmatched selection, quality and value every time customers visit the stores

Giant Food Stores STP
Segment

Based on income of the households

Target Group

Middle and upper class households

Positioning

Commitment to work for customers and provide them quality products

SWOT Analysis of Giant Food Stores
Giant Food Stores Strengths

Below are the Strengths in the SWOT Analysis of Giant Food Stores:

1. One of the biggest and most popular retail food stores in United States of America
2. Achieved best retailer of the year award in 2014
3. Widespread across the country in over 200 stores at different locations
4. Strong brand loyalty and customer centricity is established with the company

5. Wide variety of products with quality being the important priority

6. Pick as well as home delivery facilities are available which caters to much larger crowd needs

7. Provides good offers and attractive discount to customers

8. Good digital media and social media presence which enhances brand credibility

9.Gives savings and rewards scheme to the customers which allows the customers to come back again

10. Circulates monthly and weekly newsletter and maintains blogs about healthy eating

Giant Food Stores Weaknesses

Here are the weaknesses in the Giant Food Stores SWOT Analysis:

1. Less into strategic partnerships and alliances which increases brand visibility
2. Intense competition means limited market share

Giant Food Stores Opportunities

Following are the Opportunities in Giant Food Stores SWOT Analysis:

1. Enter into strategic partnerships like catering and event management etc in order to increase brand visibility 
2. Cater to all categories of customers by increasing the number of offers 
3. Expand into global emerging markets and have advantage over competitors

Giant Food Stores Threats

The threats in the SWOT Analysis of Giant Food Stores are as mentioned:

1. Global players/competitors who can win over the company’s market share
2. Customers preferring one stop shops for all house hold needs

Giant Food Stores Competition
Giant Food Stores Competitors

Below are the top 3 competitors of Giant Food Stores:

1. Genuardi's family markets
2. Ahold
3. Safeway


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Giant Food Stores. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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