Giant Food Stores SWOT Analysis, Competitors & USP

Giant Food Stores SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Giant Food Stores, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Giant Food Stores to benchmark its business & performance as compared to the competitors, and make strategic improvements. Giant Food Stores is one of the leading brands in the lifestyle and retail sector.

The article below lists the Giant Food Stores SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Giant Food Stores SWOT Analysis:

SWOT Analysis of Giant Food Stores

For Giant Food Stores, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Giant Food Stores Strengths

The strengths of Giant Food Stores looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Giant Food Stores :

1. One of the biggest and most popular retail food stores in United States of America
2. Achieved best retailer of the year award in 2014
3. Widespread across the country in over 200 stores at different locations
4. Strong brand loyalty and customer centricity is established with the company

5. Wide variety of products with quality being the important priority

6. Pick as well as home delivery facilities are available which caters to much larger crowd needs

7. Provides good offers and attractive discount to customers

8. Good digital media and social media presence which enhances brand credibility

9.Gives savings and rewards scheme to the customers which allows the customers to come back again

10. Circulates monthly and weekly newsletter and maintains blogs about healthy eating

Giant Food Stores Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Giant Food Stores SWOT Analysis:

1. Less into strategic partnerships and alliances which increases brand visibility
2. Intense competition means limited market share

Giant Food Stores Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Giant Food Stores SWOT Analysis:

1. Enter into strategic partnerships like catering and event management etc in order to increase brand visibility 
2. Cater to all categories of customers by increasing the number of offers 
3. Expand into global emerging markets and have advantage over competitors

Giant Food Stores Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Giant Food Stores are as mentioned:

1. Global players/competitors who can win over the company’s market share
2. Customers preferring one stop shops for all house hold needs

Giant Food Stores Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Giant Food Stores:

1. Genuardi's family markets
2. Ahold
3. Safeway

Hence this concludes the Giant Food Stores SWOT analysis.

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About Giant Food Stores

Giant Food Stores Overview
Parent Company	Ahold
Category	Grocery
Sector	Lifestyle and Retail
Tagline/ Slogan	Quality. Selection. Savings. Every day.
USP	Provides unmatched selection, quality and value every time customers visit the stores
Giant Food Stores STP
Segmentation	Based on income of the households
Target Market	Middle and upper class households
Positioning	Commitment to work for customers and provide them quality products

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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