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  3. Travis Perkins SWOT Analysis

Travis Perkins SWOT Analysis

Published by MBA Skool Team in Lifestyle and Retail category Last Updated: February 26, 2024Read time:

Here is a detailed SWOT analysis of Travis Perkins covering strengths, weaknesses, opportunities and threats.

Travis Perkins Strengths

  1. Has a history of about 2 centuries
  2. High credibility & trust factor
  3. Expansion by a lot of acquisitions
  4. Over 20,000+ people are employed with the company
  5. It has close to 2000 outlets in the UK
  6. It’s a part of the FTSE 250 Index and London Stock Exchange

Above are the strengths in the SWOT Analysis of Travis Perkins. The strengths of Travis Perkins looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Travis Perkins Weaknesses

  1. No much international presence. Only restricted to UK
  2. Intense competition means limited market share

These were the weaknesses in the Travis Perkins SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Travis Perkins Opportunities

  1. Implementation of strategic initiatives that are aimed at enhancing its business operations and existing product line
  2. Booming real estate industry
  3. Possibilities of getting new, large scale contracts
  4. Increasing purchasing power of people

Above we covered the opportunities in Travis Perkins SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Travis Perkins Threats

  1. Prone to risks due to increasing IT complexity
  2. Very competitive market with a lot of players
  3. Rapid Technological Changes which demand introduction of new processes frequently

The threats in the SWOT Analysis of Travis Perkins are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Travis Perkins SWOT analysis.

About Travis Perkins

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Travis Perkins Overview
Parent Company

Travis & Arnold & Sandell Perkins


Business to business, Retail


Lifestyle and Retail

Tagline/ Slogan

Your local Timber & Builders Merchant


Forerunners in the building and construction market

Travis Perkins STP

Building and home improvement materials, tool hire

Target Market

Small, Medium & Large Enterprises, Contractors, Construction professionals


Positioned as one of the leading suppliers of building materials and related products to construction industry

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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