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Evans Cycles SWOT Analysis

Published by MBA Skool Team in Lifestyle and Retail category Last Updated: January 22, 2024Read time:

Here is a detailed SWOT analysis of Evans Cycles covering strengths, weaknesses, opportunities and threats.

Evans Cycles Strengths

  1. International, specialist retailer
  2. Ever progressive culture with over 1000 employees
  3. Key importance to quality
  4. Trained, passionate, knowledgeable in-store staff
  5. Large online presence internationally
  6. Customer enjoyment: mountain bike and sportive road bike events
  7. Expanding number of stores
  8. Attractive discounts  available on certain products
  9. Multichannel distribution services

Above are the strengths in the SWOT Analysis of Evans Cycles. The strengths of Evans Cycles looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Evans Cycles Weaknesses

  1. Very low brand awareness compared to popular brands due to geographic limitation
  2. Sub-optimal post purchase services
  3. Supply chain and distribution issues

These were the weaknesses in the Evans Cycles SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Evans Cycles Opportunities

  1. Improve and enhance their supply chain systems
  2. Invest more in after-sales services for speedy redressal of issues
  3. Expand in terms of number of stores and countries
  4. Cost-leader: Competitive low-prices would have boosted sales volumes

Above we covered the opportunities in Evans Cycles SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Evans Cycles Threats

  1. Increase in competition
  2. Economic downturn leading to plummeted consumer confidence levels, and lower demand
  3. Emergence of better alternatives to cycle
  4. Import/ Export restrictions In countries
  5. Competitor offering same products at equitable price levels

The threats in the SWOT Analysis of Evans Cycles are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Evans Cycles SWOT analysis.

Read Similar SWOT analysis

About Evans Cycles

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Evans Cycles Overview
Parent Company

Active LLC




Lifestyle and Retail

Tagline/ Slogan

90 years in cycling


Sharing customer passion by providing high-quality products

Evans Cycles STP

Shoppers of cycles

Target Market

Cycle shoppers who seek variety


Evans Cycles is a specialist in cycle retail (in-store and online formats)

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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