Evans Cycles SWOT Analysis

Published in Lifestyle and Retail category by MBA Skool Team, Last Updated: April 26, 2020

Here is a detailed SWOT analysis of Evans Cycles covering strengths, weaknesses, opportunities and threats.

Evans Cycles Strengths

  1. International, specialist retailer
  2. Ever progressive culture with over 1000 employees
  3. Key importance to quality
  4. Trained, passionate, knowledgeable in-store staff
  5. Large online presence internationally
  6. Customer enjoyment: mountain bike and sportive road bike events
  7. Expanding number of stores
  8. Attractive discounts  available on certain products
  9. Multichannel distribution services

Above are the strengths in the SWOT Analysis of Evans Cycles. The strengths of Evans Cycles looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Evans Cycles Weaknesses

  1. Very low brand awareness compared to popular brands due to geographic limitation
  2. Sub-optimal post purchase services
  3. Supply chain and distribution issues

These were the weaknesses in the Evans Cycles SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Evans Cycles Opportunities

  1. Improve and enhance their supply chain systems
  2. Invest more in after-sales services for speedy redressal of issues
  3. Expand in terms of number of stores and countries
  4. Cost-leader: Competitive low-prices would have boosted sales volumes

Above we covered the opportunities in Evans Cycles SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Evans Cycles Threats

  1. Increase in competition
  2. Economic downturn leading to plummeted consumer confidence levels, and lower demand
  3. Emergence of better alternatives to cycle
  4. Import/ Export restrictions In countries
  5. Competitor offering same products at equitable price levels

The threats in the SWOT Analysis of Evans Cycles are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Read Similar SWOT analysis

Hence this concludes the Evans Cycles SWOT analysis.

Continue reading more about the brand/company.

About Evans Cycles

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Evans Cycles Overview
Parent Company

Active LLC

Category

Cycle

Sector

Lifestyle and Retail

Tagline/ Slogan

90 years in cycling

USP

Sharing customer passion by providing high-quality products

Evans Cycles STP
Segmentation

Shoppers of cycles

Target Market

Cycle shoppers who seek variety

Positioning

Evans Cycles is a specialist in cycle retail (in-store and online formats)


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Evans Cycles. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

Continue Reading:


The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute

Share this Page on:
Facebook ShareTweetShare on Linkedin