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  3. Rewe Group SWOT Analysis

Rewe Group SWOT Analysis

Published by MBA Skool Team in Lifestyle and Retail category Last Updated: December 20, 2023Read time:

Here is a detailed SWOT analysis of Rewe Group covering strengths, weaknesses, opportunities and threats.

Rewe Group Strengths

  1. It is Germany’s diversified retail group operate in 14 countries in Europe
  2. It is present in different category of products which comprises different target segments
  3. Strong supply chain and distribution network spread in different Europe countries
  4. High brand- equity established in marketplace
  5. It has a workforce of over 325,000 people

Above are the strengths in the SWOT Analysis of Rewe Group. The strengths of Rewe Group looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Rewe Group Weaknesses

  1. Advertising, promotional offers and marketing is lesser than global retail giants
  2. The company has less global presence specially outside Europe in the emerging economies

These were the weaknesses in the Rewe Group SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Rewe Group Opportunities

  1. Opportunity to enter in luxury segment by leveraging their tourism section
  2. Opportunity to increase footfalls by exploring innovative promotional strategies
  3. Expanding the markets to developing economies which have witnessed high growth in luxury segment

Above we covered the opportunities in Rewe Group SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Rewe Group Threats

  1. High recall competitive brands that have aggressive marketing and promotional strategies
  2. Growing cost competition, even in the retail segment
  3. Customers look for high quality in less prices so chances of brand switching

The threats in the SWOT Analysis of Rewe Group are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Rewe Group SWOT analysis.

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About Rewe Group

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Rewe Group Overview
Parent Company

Rewe Group




Lifestyle and Retail

Tagline/ Slogan



One of the top established names in Europe

Rewe Group STP

Retail and lifestyle stores segment

Target Market

Upper middle class individuals


Luxury and comfort for the customer

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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