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IWC Schaffhausen SWOT Analysis

Published by MBA Skool Team in Lifestyle and Retail category Last Updated: September 05, 2023Read time:

Here is a detailed SWOT analysis of IWC Schaffhausen covering strengths, weaknesses, opportunities and threats.

IWC Schaffhausen Strengths

  1. They have more than 1000 sales outlets worldwide, including more than 35 company-owned boutiques in cities such as Dubai, Hong Kong, Geneva and Moscow.
  2. Being a part of the reputed Swiss Richemont Group,the brand has benefitted
  3. They have a wide collection of watches, from the daily wear and sports watches to fine classic watches
  4. The brand, true to its image, is the timekeeper of the Volvo Ocean Race
  5. The watches have developed a reputation of being sturdy and durable

Above are the strengths in the SWOT Analysis of IWC Schaffhausen. The strengths of IWC Schaffhausen looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

IWC Schaffhausen Weaknesses

  1. The brand awareness of the brand is not among the Target segment, but a portion of it. Only the watch collectors are very well aware of the brand
  2. Low penetration in the emerging economies compared to a few premium watch brands

These were the weaknesses in the IWC Schaffhausen SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

IWC Schaffhausen Opportunities

  1. More brand penetration and visibility in emerging countries
  2. Tie-ups with fashion events and houses to enhance brand position
  3. Offer more customisation to customers to tap niche segments

Above we covered the opportunities in IWC Schaffhausen SWOT Analysis. The opportunities for any brand can include prospects of future growth.

IWC Schaffhausen Threats

  1. The more commonly known brands have a stronger reputation of being luxury watches that can threaten the brand presence
  2. Fake replicas affects brand image and sales

The threats in the SWOT Analysis of IWC Schaffhausen are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the IWC Schaffhausen SWOT analysis.

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About IWC Schaffhausen

The table below gives the brand overview along with its target market, segmentation, positioning & USP

IWC Schaffhausen Overview
Parent Company

IWC Schaffhausen (International Watch Company)


Watches and Accessories


Lifestyle and Retail

Tagline/ Slogan

Fine time pieces from Switzerland;


Watches made for pilots, sailors, divers known for their elegance and Engineering

IWC Schaffhausen STP

Luxury Segment

Target Market

High Income group Men


Watches that are made for Real men with nerve and spirit

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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