Peter England SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Peter England analyses the brand by its strengths, weaknesses, opportunities & threats. In Peter England SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Peter England to benchmark its business & performance as compared to the competitors. Peter England is one of the leading brands in the lifestyle and retail sector.

The table below lists the Peter England SWOT (Strengths, Weaknesses, Opportunities, Threats), top Peter England competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Peter England SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Peter England Brand Analysis
Parent company

Madura Fashion & Lifestyle (Aditya Birla group)

Category

Apparel and accessories

Sector

Lifestyle and Retail

Tagline/ slogan

Beginning of good things

Usp

mid-priced value for money range readymade men’s wear

Peter England STP
Segment

Young men looking for stylish apparels, be it work, party or casual wear

Target group

Urban middle class men

Positioning

'Fashion-right' styles in men’s wear

SWOT Analysis of Peter England
Peter England Strengths

Below are the Strengths in the SWOT Analysis of Peter England:

1. The brand offers Work appropriate clothing catering to  office going men who prefer a sense of style in their clothing.
2.  It was voted among India's Most Trusted Apparel Brands

3. Premium fashion and international fashion also available in the Middle East
4. Clothes for a verity of occasions like formals, parties and Marriages are available

5. One of the largest menswear brand in India with nearly 6 million garments sold every year

Peter England Weaknesses

Here are the weaknesses in the Peter England SWOT Analysis:

1. Global penetration is limited as compared to a few other international brands

2. Presence of Indian and international brands offers more offering to customers therefore high brand switching

Peter England Opportunities

Following are the Opportunities in Peter England SWOT Analysis:

1. Can diversify into Indian wear as well

2. Can diversify into higher priced apparel segment or textiles
3. Increase global reach would be beneficial for brand growth

Peter England Threats

The threats in the SWOT Analysis of Peter England are as mentioned:

1.New brands coming in pose major threat because of similar pricing

2. Similar patterns and verity available at lesser price with other brands or local market
3. Cheaper imitations are a cause of worry

Peter England Competition
Peter England Competitors

Below are the top 4 competitors of Peter England:

1.Raymond Limited

2.Arrow

3.Belmonte

4. Van Heusen


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Peter England. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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