Peter England SWOT Analysis, Competitors & USP

Madura Fashion & Lifestyle (Aditya Birla group)

Apparel and accessories

Lifestyle and Retail

Beginning of good things

mid-priced value for money range readymade men’s wear

Young men looking for stylish apparels, be it work, party or casual wear

Urban middle class men

'Fashion-right' styles in men’s wear

Below are the Strengths in the SWOT Analysis of Peter England:

1. The brand offers Work appropriate clothing catering to  office going men who prefer a sense of style in their clothing.
2.  It was voted among India's Most Trusted Apparel Brands

3. Premium fashion and international fashion also available in the Middle East
4. Clothes for a verity of occasions like formals, parties and Marriages are available

5. One of the largest menswear brand in India with nearly 6 million garments sold every year

Here are the weaknesses in the Peter England SWOT Analysis:

1. Global penetration is limited as compared to a few other international brands

2. Presence of Indian and international brands offers more offering to customers therefore high brand switching

Following are the Opportunities in Peter England SWOT Analysis:

1. Can diversify into Indian wear as well

2. Can diversify into higher priced apparel segment or textiles
3. Increase global reach would be beneficial for brand growth

The threats in the SWOT Analysis of Peter England are as mentioned:

1.New brands coming in pose major threat because of similar pricing

2. Similar patterns and verity available at lesser price with other brands or local market
3. Cheaper imitations are a cause of worry

Below are the top 4 competitors of Peter England:

1.Raymond Limited

2.Arrow

3.Belmonte

4. Van Heusen