SWOT analysis of Peter England analyses the brand by its strengths, weaknesses, opportunities & threats. In Peter England SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Peter England to benchmark its business & performance as compared to the competitors. Peter England is one of the leading brands in the lifestyle and retail sector.
The table below lists the Peter England SWOT (Strengths, Weaknesses, Opportunities, Threats), top Peter England competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
In this article:
Peter England Brand Analysis | |
---|---|
Parent company |
Madura Fashion & Lifestyle (Aditya Birla group) |
Category |
Apparel and accessories |
Sector | |
Tagline/ slogan |
Beginning of good things |
Usp |
mid-priced value for money range readymade men’s wear |
Peter England STP | |
Segment |
Young men looking for stylish apparels, be it work, party or casual wear |
Target group |
Urban middle class men |
Positioning |
'Fashion-right' styles in men’s wear |
SWOT Analysis of Peter England | |
Peter England Strengths |
Below are the Strengths in the SWOT Analysis of Peter England: 1. The brand offers Work appropriate clothing catering to office going men who prefer a sense of style in their clothing. 3. Premium fashion and international fashion also available in the Middle East 5. One of the largest menswear brand in India with nearly 6 million garments sold every year |
Peter England Weaknesses |
Here are the weaknesses in the Peter England SWOT Analysis: 1. Global penetration is limited as compared to a few other international brands 2. Presence of Indian and international brands offers more offering to customers therefore high brand switching |
Peter England Opportunities |
Following are the Opportunities in Peter England SWOT Analysis: 1. Can diversify into Indian wear as well 2. Can diversify into higher priced apparel segment or textiles |
Peter England Threats |
The threats in the SWOT Analysis of Peter England are as mentioned: 1.New brands coming in pose major threat because of similar pricing 2. Similar patterns and verity available at lesser price with other brands or local market |
Peter England Competition | |
Peter England Competitors |
Below are the top 4 competitors of Peter England: 2.Arrow 3.Belmonte 4. Van Heusen |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Peter England. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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