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  3. Old Navy SWOT Analysis

Old Navy SWOT Analysis

Published by MBA Skool Team in Lifestyle and Retail category Last Updated: April 28, 2023Read time:

Here is a detailed SWOT analysis of Old Navy covering strengths, weaknesses, opportunities and threats.

Old Navy Strengths

  1.  Strong brand awareness with over 1000 stores around the world
  2. Affordable brand
  3. Successful expansion in Asian countries like Japan
  4. Stores are designed to suit a family shopping environment
  5. Has been recognized by several awards
  6. Good presence through stores as well as ecommerce portals
  7. Good advertising and marketing make it a popular brand

Above are the strengths in the SWOT Analysis of Old Navy. The strengths of Old Navy looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Old Navy Weaknesses

  1. Low switching cost for customers
  2. High competition has taken a toll on customer loyalty

These were the weaknesses in the Old Navy SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Old Navy Opportunities

  1. Start an apparel range for formal wear
  2. Start a customer loyalty program in Asian countries where it is considered as an aspirational brand
  3. Expand in online form in Asian market as against brick-and-mortar

Above we covered the opportunities in Old Navy SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Old Navy Threats

  1. Counterfeit imitations
  2. Advent of online shopping will make more expensive brands competitive to the affordable brands and encourage the customer to switch
  3. Customer loyalty is decreasing

The threats in the SWOT Analysis of Old Navy are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Old Navy SWOT analysis.

About Old Navy

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Old Navy Overview
Parent Company

Gap Inc.




Lifestyle and Retail

Tagline/ Slogan



Affordable brand that gives a look of expensive product

Old Navy STP

Casual wear

Target Market

Middle class income group


Affordable family apparel

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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