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  3. Timex SWOT Analysis

Timex SWOT Analysis

Published by MBA Skool Team in Lifestyle and Retail category Last Updated: April 16, 2023Read time:

Here is a detailed SWOT analysis of Timex covering strengths, weaknesses, opportunities and threats.

Timex Strengths

  1. There is high brand awareness of the Timex brand, especially in Asia
  2. Timex brands are known to be high quality and reliable products
  3. The brand enjoys a very high brand recall
  4. Timex hasmore than 5000 employees with manufacturing and distribution in over 20 countries and a presence in more than 100 countries across the world
  5. Excellent brand recall and god advertising through TVCs and print ads

Above are the strengths in the SWOT Analysis of Timex. The strengths of Timex looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Timex Weaknesses

  1. Timex has many products in its watches portfolio. This leads to reduction in the equity of the brand
  2. Fake imitations affect the brands presence and sales

These were the weaknesses in the Timex SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Timex Opportunities

  1. The watch segment in the low to middle segments is a rapidly expanding environment, especially in the developing markets of Asia
  2. New technology in the watch segment can open up opportunities

Above we covered the opportunities in Timex SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Read more about Timex

Timex Threats

  1. The low to mid level segment of watches is most crowded with competitors.
  2. Price levels in this segment are very crucial as the consumer is very price conscious
  3. Fake watches that carry the same brand name and sell cheaply

The threats in the SWOT Analysis of Timex are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Timex SWOT analysis.

About Timex

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Timex Overview
Parent Company

Timex group


Watches and Accessories


Lifestyle and Retail

Tagline/ Slogan

Timex. Life is ticking ; Ridiculously easy to use (Timex with I-Control) ; It takes a lickin', but it keeps on tickin'


Innovative products at affordable prices

Timex STP

Low to Mid level segment

Target Market

Mid income group


Brand synonymous with Design, durability and Performance

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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