Allen Solly SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Allen Solly analyses the brand by its strengths, weaknesses, opportunities & threats. In Allen Solly SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Allen Solly to benchmark its business & performance as compared to the competitors. Allen Solly is one of the leading brands in the lifestyle and retail sector.

The table below lists the Allen Solly SWOT (Strengths, Weaknesses, Opportunities, Threats), top Allen Solly competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Allen Solly SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Allen Solly Brand Analysis
Parent company

Madura Fashion & Lifestyle (Aditya Birla group)


Apparel and accessories


Lifestyle and Retail

Tagline/ slogan

Friday Dressing; Why so serious


Stylish office wear

Allen Solly STP

Young fashion conscious  Women and Men

Target group

Urban Men Upper class and upper middle class


Lighten up the workplace

SWOT Analysis of Allen Solly
Allen Solly Strengths

Below are the Strengths in the SWOT Analysis of Allen Solly:

1. The brand is present in more than 50 countries
2.  In-house and experienced design and product teams are available with Allen Solly.
3. Premium fashion and international fashion also available
4. Work casuals in bold colours, innovative fabric and young fits

5. Strong Management team also is strength to the company

Allen Solly Weaknesses

Here are the weaknesses in the Allen Solly SWOT Analysis:

1. Global penetration is limited as compared to a few other international brands

2. Presence of Indian and international brands offers more offering to customers therefore high brand switching

Allen Solly Opportunities

Following are the Opportunities in Allen Solly SWOT Analysis:

1. Digital initiatives and plans to spend significantly on it over the next few years
2.The brand can diversify into emerging markets and also consider of expanding into other countries or sectors.

Allen Solly Threats

The threats in the SWOT Analysis of Allen Solly are as mentioned:

1. New technology coming in might pose threat

2. Similar patterns and verity available at lesser price with other brands pose a threat.
3. Local market may offer similar patterns at a lesser price although discounting on the quality.

Allen Solly Competition
Allen Solly Competitors

Below are the top 3 competitors of Allen Solly:

1.Raymond Limited



This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Allen Solly. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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