Published by MBA Skool Team, Last Updated: April 26, 2020
SWOT analysis of Allen Solly analyses the brand by its strengths, weaknesses, opportunities & threats. In Allen Solly SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Allen Solly to benchmark its business & performance as compared to the competitors. Allen Solly is one of the leading brands in the lifestyle and retail sector.
The table below lists the Allen Solly SWOT (Strengths, Weaknesses, Opportunities, Threats), top Allen Solly competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
Below are the Strengths in the SWOT Analysis of Allen Solly:
1. The brand is present in more than 50 countries 2. In-house and experienced design and product teams are available with Allen Solly. 3. Premium fashion and international fashion also available 4. Work casuals in bold colours, innovative fabric and young fits
5. Strong Management team also is strength to the company
Allen Solly Weaknesses
Here are the weaknesses in the Allen Solly SWOT Analysis:
1. Global penetration is limited as compared to a few other international brands
2. Presence of Indian and international brands offers more offering to customers therefore high brand switching
Allen Solly Opportunities
Following are the Opportunities in Allen Solly SWOT Analysis:
1. Digital initiatives and plans to spend significantly on it over the next few years 2.The brand can diversify into emerging markets and also consider of expanding into other countries or sectors.
Allen Solly Threats
The threats in the SWOT Analysis of Allen Solly are as mentioned:
1. New technology coming in might pose threat
2. Similar patterns and verity available at lesser price with other brands pose a threat. 3. Local market may offer similar patterns at a lesser price although discounting on the quality.
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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