Published in Lifestyle and Retail category by MBA Skool Team
Allen Solly is one of the leading brands in the lifestyle and retail sector. Allen Solly SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Allen Solly:
In-house and experienced design and product teams are available with Allen Solly.
Premium fashion and international fashion also available
Work casuals in bold colours, innovative fabric and young fits
Strong Management team also is strength to the company
Above are the strengths in the SWOT Analysis of Allen Solly. The strengths of Allen Solly looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Allen Solly Weaknesses
Global penetration is limited as compared to a few other international brands
Presence of Indian and international brands offers more offering to customers therefore high brand switching
These were the weaknesses in the Allen Solly SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
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