Allen Solly SWOT Analysis
Allen Solly is one of the leading brands in the lifestyle and retail sector. Allen Solly SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Allen Solly:
Quick Glance:
Allen Solly Strengths
- The brand is present in more than 50 countries
- In-house and experienced design and product teams are available with Allen Solly.
- Premium fashion and international fashion also available
- Work casuals in bold colours, innovative fabric and young fits
- Strong Management team also is strength to the company
Above are the strengths in the SWOT Analysis of Allen Solly. The strengths of Allen Solly looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Allen Solly Weaknesses
- Global penetration is limited as compared to a few other international brands
- Presence of Indian and international brands offers more offering to customers therefore high brand switching
These were the weaknesses in the Allen Solly SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
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Allen Solly Opportunities
- Digital initiatives and plans to spend significantly on it over the next few years
- The brand can diversify into emerging markets and also consider of expanding into other countries or sectors.
Above we covered the opportunities in Allen Solly SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Allen Solly Threats
- New technology coming in might pose threat
- Similar patterns and verity available at lesser price with other brands pose a threat.
- Local market may offer similar patterns at a lesser price although discounting on the quality.
The threats in the SWOT Analysis of Allen Solly are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Allen Solly SWOT analysis.
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About Allen Solly
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Allen Solly Overview | |
|---|---|
| Parent company |
Madura Fashion & Lifestyle (Aditya Birla group) |
| Category |
Apparel and accessories |
| Sector | |
| Tagline/ slogan |
Friday Dressing; Why so serious |
| Usp |
Stylish office wear |
| Allen Solly STP | |
| Segmentation |
Young fashion conscious Women and Men |
| Target group |
Urban Men Upper class and upper middle class |
| Positioning |
Lighten up the workplace |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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