Allen Solly SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 9971

SWOT Analysis of Allen Solly with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Allen Solly

Parent company

Madura Fashion & Lifestyle (Aditya Birla group)


Apparel and accessories


Lifestyle and Retail

Tagline/ slogan

Friday Dressing; Why so serious


Stylish office wear

Allen Solly STP


Young fashion conscious  Women and Men

Target group

Urban Men Upper class and upper middle class


Lighten up the workplace

Allen Solly SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Allen Solly. Strengths are:

1. The brand is present in more than 50 countries
2.  In-house and experienced design and product teams are available with Allen Solly.
3. Premium fashion and international fashion also available
4. Work casuals in bold colours, innovative fabric and young fits

5. Strong Management team also is strength to the company


Here are the weaknesses of Allen Solly :

1. Global penetration is limited as compared to a few other international brands

2. Presence of Indian and international brands offers more offering to customers therefore high brand switching


Following are the Opportunities of Allen Solly :

1. Digital initiatives and plans to spend significantly on it over the next few years
2.The brand can diversify into emerging markets and also consider of expanding into other countries or sectors.


The threats of Allen Solly are as mentioned :

1. New technology coming in might pose threat

2. Similar patterns and verity available at lesser price with other brands pose a threat.
3. Local market may offer similar patterns at a lesser price although discounting on the quality.

Allen Solly Competition


Below are the 3 main Allen Solly competitors :

1.Raymond Limited



The brandguide table above concludes the Allen Solly SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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