Body Glove SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Body Glove analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Body Glove SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Body Glove to benchmark its business & performance as compared to the competitors and industry. As of 2020, Body Glove is one of the leading brands in the lifestyle and retail sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Body Glove competitors and includes Body Glove target market, segmentation, positioning & Unique Selling Proposition (USP).

Body Glove SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Body Glove Brand Analysis
Parent Company

Dive N’ Surf Corporation

Category

Apparel and accessories

Sector

Lifestyle and Retail

Tagline/ Slogan

They fit like a glove

USP

Authentic innovation in all watersports products and a family environment

Body Glove STP
Body Glove Segmentation

Surf/Skateboard/Watersports products for people interested in water sports

Body Glove Target Market

Urban men and women from the upper and upper-middle class

Body Glove Positioning

Product that keeps divers and surfers dry and protects them from the impact of violent waves and sharp coral

Body Glove SWOT Analysis
Body Glove Strengths

Below are the Strengths in the SWOT Analysis of Body Glove:

1. Major surf/skateboard/water-sports brand

2. Invented the very first practical wetsuit in the early 1950s

3. Leading water-sports brand in the world by providing innovative, high quality products that protect water people and enhance their lives

4. Planning brand extension in market of tablets like tablet cases with handles, tablet protectors, tablet sleeves

5. Products are well manufactured with highly functional

6. Global presence is good amongst the water sports brand

Body Glove Weaknesses

Here are the weaknesses in the Body Glove SWOT Analysis:

1. People are unaware of new products available under the main brand as advertising is not very prominent
2.Limited market segment as it caters only to primarily coastal areas and tourist destinations

Body Glove Opportunities

Following are the Opportunities in Body Glove SWOT Analysis:

1. Venturing into market that are growing
2. Can enter into market like garments

3. Good opportunity in emerging markets like India, China

Body Glove Threats

The threats in the SWOT Analysis of Body Glove are as mentioned:

1. Major Competition from other local brands
2. Idea can be copied by other competitors

Body Glove Competition
Competitors

Below are the top 4 Body Glove competitors:

1.Cindi Walters

2.Billabong International Limited

3.The Burton Corporation

4.Columbia Sportswear Company


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Body Glove. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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