Body Glove SWOT Analysis, Competitors & USP

Body Glove SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Body Glove, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Body Glove to benchmark its business & performance as compared to the competitors, and make strategic improvements. Body Glove is one of the leading brands in the lifestyle and retail sector.

The article below lists the Body Glove SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Body Glove SWOT Analysis:

SWOT Analysis of Body Glove

For Body Glove, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Body Glove Strengths

The strengths of Body Glove looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Body Glove :

1. Major surf/skateboard/water-sports brand

2. Invented the very first practical wetsuit in the early 1950s

3. Leading water-sports brand in the world by providing innovative, high quality products that protect water people and enhance their lives

4. Planning brand extension in market of tablets like tablet cases with handles, tablet protectors, tablet sleeves

5. Products are well manufactured with highly functional

6. Global presence is good amongst the water sports brand

Body Glove Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Body Glove SWOT Analysis:

1. People are unaware of new products available under the main brand as advertising is not very prominent
2.Limited market segment as it caters only to primarily coastal areas and tourist destinations

Body Glove Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Body Glove SWOT Analysis:

1. Venturing into market that are growing
2. Can enter into market like garments

3. Good opportunity in emerging markets like India, China

Body Glove Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Body Glove are as mentioned:

1. Major Competition from other local brands
2. Idea can be copied by other competitors

Body Glove Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 4 competitors of Body Glove:

1.Cindi Walters

2.Billabong International Limited

3.The Burton Corporation

4.Columbia Sportswear Company

Hence this concludes the Body Glove SWOT analysis.

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About Body Glove

Body Glove Overview
Parent Company	Dive N’ Surf Corporation
Category	Apparel and accessories
Sector	Lifestyle and Retail
Tagline/ Slogan	They fit like a glove
USP	Authentic innovation in all watersports products and a family environment
Body Glove STP
Segmentation	Surf/Skateboard/Watersports products for people interested in water sports
Target Market	Urban men and women from the upper and upper-middle class
Positioning	Product that keeps divers and surfers dry and protects them from the impact of violent waves and sharp coral

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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