Published in Lifestyle and Retail category by MBA Skool Team
Body Glove is one of the leading brands in the lifestyle and retail sector. Body Glove SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Body Glove:
Invented the very first practical wetsuit in the early 1950s
Leading water-sports brand in the world by providing innovative, high quality products that protect water people and enhance their lives
Planning brand extension in market of tablets like tablet cases with handles, tablet protectors, tablet sleeves
Products are well manufactured with highly functional
Global presence is good amongst the water sports brand
Above are the strengths in the SWOT Analysis of Body Glove. The strengths of Body Glove looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Body Glove Weaknesses
People are unaware of new products available under the main brand as advertising is not very prominent
Limited market segment as it caters only to primarily coastal areas and tourist destinations
These were the weaknesses in the Body Glove SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Body Glove Opportunities
Venturing into market that are growing
Can enter into market like garments
Good opportunity in emerging markets like India, China
Above we covered the opportunities in Body Glove SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Body Glove Threats
Major Competition from other local brands
Idea can be copied by other competitors
The threats in the SWOT Analysis of Body Glove are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Body Glove SWOT analysis.
Continue reading more about the brand/company.
About Body Glove
The table below gives the brand overview along with its target market, segmentation, positioning & USP
Authentic innovation in all watersports products and a family environment
Body Glove STP
Surf/Skateboard/Watersports products for people interested in water sports
Urban men and women from the upper and upper-middle class
Product that keeps divers and surfers dry and protects them from the impact of violent waves and sharp coral
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Browse marketing analysis of more brands and companies similar to Body Glove. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.
The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way. Edit the brand or add a new one to SWOT Analysis section : Contribute