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  3. Joyalukkas SWOT Analysis

Joyalukkas SWOT Analysis

Published by MBA Skool Team in Lifestyle and Retail category Last Updated: March 19, 2023Read time:

Here is a detailed SWOT analysis of Joyalukkas covering strengths, weaknesses, opportunities and threats.

Joyalukkas Strengths

  1. One of the Largest Jewellery store in India
  2. Good presence pan- India and Middle East
  3. Over 10 million customers and employs a highly committed team of over 3000 people
  4. Have won National Jewellery awards by the All India Gems and Jewellery Trade Federation (GJF)
  5. Has a wedding centre where a person can buy sari, accessories matching to the jewellery
  6. Good marketing and advertising in India by associating with celebrities

Above are the strengths in the SWOT Analysis of Joyalukkas. The strengths of Joyalukkas looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Joyalukkas Weaknesses

  1. Less brand visibility globally, which has a huge potential market
  2. Brand recall is less as compared to Established brands in North India

These were the weaknesses in the Joyalukkas SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Joyalukkas Opportunities

  1. Expansion in international markets
  2. Continue expansion to increase the market share

Above we covered the opportunities in Joyalukkas SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Joyalukkas Threats

  1. Gold prices are increasing
  2. Huge debt for expansion operation overseas
  3. Continuously changing fashion trends means continuous investment in innovations

The threats in the SWOT Analysis of Joyalukkas are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Joyalukkas SWOT analysis.

Read Similar SWOT analysis

About Joyalukkas

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Joyalukkas Overview
Parent Company

Joyalukkas group


Jewellery and diamonds


Lifestyle and Retail

Tagline/ Slogan

Joy of choice; World’s favorite jeweller


One of the Biggest Jewellery market in India and Middle East

Joyalukkas STP

Woman looking to gold and bridal jewellery

Target Market

Woman from Urban to semi Urban with High income group


Quality, value offering and service

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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