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Tanishq SWOT Analysis

Published by MBA Skool Team in Lifestyle and Retail category Last Updated: May 19, 2024Read time:

Here is a detailed SWOT analysis of Tanishq covering strengths, weaknesses, opportunities and threats.

Tanishq Strengths

  1. One of the most trusted jewelry brands in India
  2. Strong backing of the Titan Industries of the Tata Group
  3. Excellent branding and advertising through TVCs and print ad campaigns
  4. Association with celebrities as brand ambassadors to reach out to the customers
  5. Apart from Indian jewelry in wedding and diamond collections, also offers simplistic and low-priced jewelry for daily wear
  6. Has its presence in over 100 Indian cities

Above are the strengths in the SWOT Analysis of Tanishq. The strengths of Tanishq looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Tanishq Weaknesses

  1. Limited global presence as compared to a few other international brands
  2. Tough competition from other jewelry brands means limited scope of growth

These were the weaknesses in the Tanishq SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Tanishq Opportunities

  1. Global penetration in other countries
  2. Acquisition of smaller businesses to increase brand position and reach
  3. Tie-ups with corporate and business partners

Above we covered the opportunities in Tanishq SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Read more about Tanishq

Tanishq Threats

  1. Economic fluctuations mean people decrease their spending
  2. Govt policies, taxes etc also affect the premium jewellery segment
  3. Trends change quickly, hence innovations and R&D are investments

The threats in the SWOT Analysis of Tanishq are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Tanishq SWOT analysis.

About Tanishq

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Tanishq Overview
Parent Company

Tata Group


Jeweler and Diamonds


Lifestyle and Retail

Tagline/ Slogan

Pure Jewellery Pure Joy; Pure India Pure Tanishq


One of the largest jewelry brands in India

Tanishq STP

Women who love jewelry

Target Group

Urban women premium and upper class


Tanishq diamonds embark the aspiration of emerging Indian women who uses tradition rather than being used by it

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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