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  3. Body Glove SWOT Analysis

Body Glove SWOT Analysis

Published in Lifestyle and Retail category by MBA Skool Team Last Updated: November 05, 2023Reading time:

Here is a detailed SWOT analysis of Body Glove covering strengths, weaknesses, opportunities and threats.

Body Glove Strengths

  1. Major surf/skateboard/water-sports brand
  2. Invented the very first practical wetsuit in the early 1950s
  3. Leading water-sports brand in the world by providing innovative, high quality products that protect water people and enhance their lives
  4. Planning brand extension in market of tablets like tablet cases with handles, tablet protectors, tablet sleeves
  5. Products are well manufactured with highly functional
  6. Global presence is good amongst the water sports brand

Above are the strengths in the SWOT Analysis of Body Glove. The strengths of Body Glove looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Body Glove Weaknesses

  1. People are unaware of new products available under the main brand as advertising is not very prominent
  2. Limited market segment as it caters only to primarily coastal areas and tourist destinations

These were the weaknesses in the Body Glove SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Body Glove Opportunities

  1. Venturing into market that are growing
  2. Can enter into market like garments
  3. Good opportunity in emerging markets like India, China

Above we covered the opportunities in Body Glove SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Body Glove Threats

  1. Major Competition from other local brands
  2. Idea can be copied by other competitors

The threats in the SWOT Analysis of Body Glove are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Body Glove SWOT analysis.

About Body Glove

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Body Glove Overview
Parent Company

Dive N’ Surf Corporation

Category

Apparel and accessories

Sector

Lifestyle and Retail

Tagline/ Slogan

They fit like a glove

USP

Authentic innovation in all watersports products and a family environment

Body Glove STP
Segmentation

Surf/Skateboard/Watersports products for people interested in water sports

Target Market

Urban men and women from the upper and upper-middle class

Positioning

Product that keeps divers and surfers dry and protects them from the impact of violent waves and sharp coral


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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