Published by MBA Skool Team, Last Updated: April 26, 2020
SWOT analysis of Lovable analyses the brand by its strengths, weaknesses, opportunities & threats. In Lovable SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Lovable to benchmark its business & performance as compared to the competitors. Lovable is one of the leading brands in the lifestyle and retail sector.
The table below lists the Lovable SWOT (Strengths, Weaknesses, Opportunities, Threats), top Lovable competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
Below are the Strengths in the SWOT Analysis of Lovable:
1. Pioneer in Lingerie Industry in India
2. Mid- Segment Market Leader in South Asia 3. Constant Design Updating and Manufacturing Skills Improvement in its plants 4. Good brand visibility and advertising through print ad and TVC campaigns 5. Available through 1200 outlets and another brand “Daisy Dee” 550 retail outlets
Here are the weaknesses in the Lovable SWOT Analysis:
1. Sustained investments in building Brand Image 2. Limited global presence as compared to leading global brands
Following are the Opportunities in Lovable SWOT Analysis:
1.Expand in Emerging markets and European & American amrkets 2.Expanding product portfolio 3. Expand the Service Line and provide for more innovative Services
4. To get into organized retail and improve profit margins in countries like India
The threats in the SWOT Analysis of Lovable are as mentioned:
1.From new entrants which may offer innovative i.e. more personalized solutions to problems 2.Intense competition from existing players
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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