Published in Lifestyle and Retail category by MBA Skool Team
Lovable is one of the leading brands in the lifestyle and retail sector. Lovable SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Lovable:
Constant Design Updating and Manufacturing Skills Improvement in its plants
Good brand visibility and advertising through print ad and TVC campaigns
Available through 1200 outlets and another brand “Daisy Dee” 550 retail outlets
Above are the strengths in the SWOT Analysis of Lovable. The strengths of Lovable looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Sustained investments in building Brand Image
Limited global presence as compared to leading global brands
These were the weaknesses in the Lovable SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Expand in Emerging markets and European & American amrkets
Expanding product portfolio
Expand the Service Line and provide for more innovative Services
To get into organized retail and improve profit margins in countries like India
Above we covered the opportunities in Lovable SWOT Analysis. The opportunities for any brand can include prospects of future growth.
From new entrants which may offer innovative i.e. more personalized solutions to problems
Intense competition from existing players
The threats in the SWOT Analysis of Lovable are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Lovable SWOT analysis.
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