Lovable SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

Lovable SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Lovable, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Lovable to benchmark its business & performance as compared to the competitors, and make strategic improvements. Lovable is one of the leading brands in the lifestyle and retail sector.

The article below lists the Lovable SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Lovable SWOT Analysis:

SWOT Analysis of Lovable

For Lovable, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Lovable Strengths

The strengths of Lovable looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Lovable :

1. Pioneer in Lingerie Industry in India

2. Mid- Segment Market Leader in South Asia
3. Constant Design Updating and Manufacturing Skills Improvement in its plants
4. Good brand visibility and advertising through print ad and TVC campaigns
5. Available through 1200 outlets and another brand “Daisy Dee” 550 retail outlets

Lovable Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Lovable SWOT Analysis:

1. Sustained investments in building Brand Image
2. Limited global presence as compared to leading global brands

Lovable Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Lovable SWOT Analysis:

1.Expand in Emerging markets and European & American amrkets
2.Expanding product portfolio
3. Expand the Service Line and provide for more innovative Services

4. To get into organized retail and improve profit margins in countries like India

Lovable Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Lovable are as mentioned:

1.From new entrants which may offer innovative i.e. more personalized solutions to problems
2.Intense competition from existing players

Lovable Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Lovable:

3.Victorias Secret

Hence this concludes the Lovable SWOT analysis.

Continue reading more about the brand/company.

About Lovable

Lovable Overview
Parent Company

Lovable Lingerie Limited


Footwear and Apparel


Lifestyle and Retail

Tagline/ Slogan

Fashion Lingerie; Pure Luxury; Love color


Fashionable and Comfortable

Lovable STP

Women of all age groups

Target Market

Premium and Mid Segment women


Comfortably Fashionable

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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