Lovable SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Lovable analyses the brand by its strengths, weaknesses, opportunities & threats. In Lovable SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Lovable to benchmark its business & performance as compared to the competitors. Lovable is one of the leading brands in the lifestyle and retail sector.

The table below lists the Lovable SWOT (Strengths, Weaknesses, Opportunities, Threats), top Lovable competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Lovable SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Lovable Brand Analysis
Parent Company

Lovable Lingerie Limited


Footwear and Apparel


Lifestyle and Retail

Tagline/ Slogan

Fashion Lingerie; Pure Luxury; Love color


Fashionable and Comfortable

Lovable STP

Women of all age groups

Target Group

Premium and Mid Segment women


Comfortably Fashionable

SWOT Analysis of Lovable
Lovable Strengths

Below are the Strengths in the SWOT Analysis of Lovable:

1. Pioneer in Lingerie Industry in India

2. Mid- Segment Market Leader in South Asia
3. Constant Design Updating and Manufacturing Skills Improvement in its plants
4. Good brand visibility and advertising through print ad and TVC campaigns
5. Available through 1200 outlets and another brand “Daisy Dee” 550 retail outlets

Lovable Weaknesses

Here are the weaknesses in the Lovable SWOT Analysis:

1. Sustained investments in building Brand Image
2. Limited global presence as compared to leading global brands

Lovable Opportunities

Following are the Opportunities in Lovable SWOT Analysis:

1.Expand in Emerging markets and European & American amrkets
2.Expanding product portfolio
3. Expand the Service Line and provide for more innovative Services

4. To get into organized retail and improve profit margins in countries like India

Lovable Threats

The threats in the SWOT Analysis of Lovable are as mentioned:

1.From new entrants which may offer innovative i.e. more personalized solutions to problems
2.Intense competition from existing players

Lovable Competition
Lovable Competitors

Below are the top 3 competitors of Lovable:

3.Victorias Secret

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Lovable. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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