Lovable SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 6003

SWOT analysis of Lovable analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Lovable SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Lovable to benchmark its business & performance as compared to the competitors and industry. Lovable is one of the leading brands in the lifestyle and retail sector. The table below also lists the top Lovable competitors and elaborates Lovable market segmentation, target group, positioning & Unique Selling Proposition (USP).

Lovable SWOT, Competitors, Marketing STP & Brand analysis Table
Lovable Brand Analysis
Parent Company

Lovable Lingerie Limited


Footwear and Apparel


Lifestyle and Retail

Tagline/ Slogan

Fashion Lingerie; Pure Luxury; Love color


Fashionable and Comfortable

Lovable STP

Women of all age groups

Target Group

Premium and Mid Segment women


Comfortably Fashionable

Lovable SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Lovable. Strengths are:

1. Pioneer in Lingerie Industry in India

2. Mid- Segment Market Leader in South Asia
3. Constant Design Updating and Manufacturing Skills Improvement in its plants
4. Good brand visibility and advertising through print ad and TVC campaigns
5. Available through 1200 outlets and another brand “Daisy Dee” 550 retail outlets


Here are the weaknesses in the Lovable SWOT Analysis:

1. Sustained investments in building Brand Image
2. Limited global presence as compared to leading global brands


Following are the Opportunities in Lovable SWOT Analysis:

1.Expand in Emerging markets and European & American amrkets
2.Expanding product portfolio
3. Expand the Service Line and provide for more innovative Services

4. To get into organized retail and improve profit margins in countries like India


The threats in the SWOT Analysis of Lovable are as mentioned:

1.From new entrants which may offer innovative i.e. more personalized solutions to problems
2.Intense competition from existing players

Lovable Competition

Below are the top 3 Lovable competitors:

3.Victorias Secret

The brandguide table above concludes the Lovable SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Lovable. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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