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  3. Graff Diamonds SWOT Analysis

Graff Diamonds SWOT Analysis

Published by MBA Skool Team in Lifestyle and Retail category Last Updated: December 25, 2023Read time:

Here is a detailed SWOT analysis of Graff Diamonds covering strengths, weaknesses, opportunities and threats.

Graff Diamonds Strengths

  1. Craftsmanship has immense experience of making , cutting and polishing the diamonds
  2. A rich heritage and years of experience has made Graff diamonds jeweler a perfect expertise in jeweler making
  3. It acquires the star of Bombay, a 47.39ct diamonds the one of the great diamonds
  4. Every diamond bears the hallmark of quality, authencity

Above are the strengths in the SWOT Analysis of Graff Diamonds. The strengths of Graff Diamonds looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Graff Diamonds Weaknesses

  1. Trading is affected due to fluctuating marketing conditions
  2. Limited networking in India, Africa, Europe, Middle East etc

These were the weaknesses in the Graff Diamonds SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Graff Diamonds Opportunities

  1. There is tremendous demand in the emerging markets
  2. Use of advanced technology is an added value
  3. More marketing and advertising to increase brand recall globally

Above we covered the opportunities in Graff Diamonds SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Graff Diamonds Threats

  1. Chinese slowdown will effects its operations in Asia
  2. Fears grow over due to the euro zone crisis
  3. Import-export duties on luxury goods would affect business

The threats in the SWOT Analysis of Graff Diamonds are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Graff Diamonds SWOT analysis.

About Graff Diamonds

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Graff Diamonds Overview
Parent Company

Graff Diamonds


Diamonds and jeweler


Lifestyle and Retail

Tagline/ Slogan

The most fabulous jeweler in the world


Distinct Style

Graff Diamonds STP

Upper class earners ,usually from wealthy family

Target Market

Men and woman clientele from all over the world who wants state of the art jeweler


Rare gems which have perfection

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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