Banana Republic SWOT Analysis, Competitors, STP & USP

GAP Inc.

Apparel and Accessories

Lifestyle and Retail

Accessible luxury

Banana Republic specializes in higher-end clothing and basics, carrying suits, personal care, and intimates

Banana Republic caters to a segment looking for premium products willing to pay a premium price

Target market is the 25-35 age group.

Fashionable wear at accessible prices.

Below are the Strengths in the SWOT Analysis of Banana Republic:

1.Global brand recognition and popular brand image

2. Franchising system opted by the brand and thus easy to expand.

3. The brand is popular with premium class looking for luxury

4.International fashion and global trends are religiously followed by the brand thus satisfying the needs of its loyal customers
5. Offers diverse products like apparel, shoes, handbags etc for both women and men
6. Strong distribution of Gap means available at all multi-brand retail stores globally

Here are the weaknesses in the Banana Republic SWOT Analysis:

1. Sometimes perceived as an extremely expensive product
2. Competition from existing brands means more brand switching

Following are the Opportunities in Banana Republic SWOT Analysis:

1. Global markets in Europe and China and other emerging economies
2. Penetration of e-commerce i.e.  sales made online is growing
3. Tie-ups with fashion houses and retail chains

The threats in the SWOT Analysis of Banana Republic are as mentioned:

1. Economic fluctuations affect apparel retail business
2. Cost of prime real estate is competitive, i.e. location of stores is a key factor of it’s strategy
3. Increasing awareness and penetration of competitive brands

Below are the top 3 Banana Republic competitors:

1. H&M

2. Forever21
3.Zara