Banana Republic SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Banana Republic analyses the brand by its strengths, weaknesses, opportunities & threats. In Banana Republic SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Banana Republic to benchmark its business & performance as compared to the competitors. Banana Republic is one of the leading brands in the lifestyle and retail sector.

The table below lists the Banana Republic SWOT (Strengths, Weaknesses, Opportunities, Threats), top Banana Republic competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Banana Republic SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Banana Republic Brand Analysis
Parent Company

GAP Inc.


Apparel and Accessories


Lifestyle and Retail

Tagline/ Slogan

Accessible luxury


Banana Republic specializes in higher-end clothing and basics, carrying suits, personal care, and intimates

Banana Republic STP

Banana Republic caters to a segment looking for premium products willing to pay a premium price

Target Group

Target market is the 25-35 age group.


Fashionable wear at accessible prices.

SWOT Analysis of Banana Republic
Banana Republic Strengths

Below are the Strengths in the SWOT Analysis of Banana Republic:

1.Global brand recognition and popular brand image

2. Franchising system opted by the brand and thus easy to expand.

3. The brand is popular with premium class looking for luxury

4.International fashion and global trends are religiously followed by the brand thus satisfying the needs of its loyal customers
5. Offers diverse products like apparel, shoes, handbags etc for both women and men
6. Strong distribution of Gap means available at all multi-brand retail stores globally

Banana Republic Weaknesses

Here are the weaknesses in the Banana Republic SWOT Analysis:

1. Sometimes perceived as an extremely expensive product
2. Competition from existing brands means more brand switching

Banana Republic Opportunities

Following are the Opportunities in Banana Republic SWOT Analysis:

1. Global markets in Europe and China and other emerging economies
2. Penetration of e-commerce i.e.  sales made online is growing
3. Tie-ups with fashion houses and retail chains

Banana Republic Threats

The threats in the SWOT Analysis of Banana Republic are as mentioned:

1. Economic fluctuations affect apparel retail business
2. Cost of prime real estate is competitive, i.e. location of stores is a key factor of it’s strategy
3. Increasing awareness and penetration of competitive brands

Banana Republic Competition
Banana Republic Competitors

Below are the top 3 competitors of Banana Republic:

1. H&M

2. Forever21

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Banana Republic. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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