Published in Lifestyle and Retail category by MBA Skool Team
Banana Republic is one of the leading brands in the lifestyle and retail sector. Banana Republic SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Banana Republic:
Franchising system opted by the brand and thus easy to expand.
The brand is popular with premium class looking for luxury
International fashion and global trends are religiously followed by the brand thus satisfying the needs of its loyal customers
Offers diverse products like apparel, shoes, handbags etc for both women and men
Strong distribution of Gap means available at all multi-brand retail stores globally
Above are the strengths in the SWOT Analysis of Banana Republic. The strengths of Banana Republic looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Banana Republic Weaknesses
Sometimes perceived as an extremely expensive product
Competition from existing brands means more brand switching
These were the weaknesses in the Banana Republic SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Banana Republic specializes in higher-end clothing and basics, carrying suits, personal care, and intimates
Banana Republic STP
Banana Republic caters to a segment looking for premium products willing to pay a premium price
Target market is the 25-35 age group.
Fashionable wear at accessible prices.
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Browse marketing analysis of more brands and companies similar to Banana Republic. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.
The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way. Edit the brand or add a new one to SWOT Analysis section : Contribute