SWOT analysis of Banana Republic analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Banana Republic SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Banana Republic to benchmark its business & performance as compared to the competitors and industry. Banana Republic is one of the leading brands in the lifestyle and retail sector.
The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Banana Republic competitors and includes Banana Republic target market, segmentation, positioning & Unique Selling Proposition (USP).
Banana Republic Brand Analysis | |
---|---|
Parent Company |
GAP Inc. |
Category |
Apparel and Accessories |
Sector | |
Tagline/ Slogan |
Accessible luxury |
USP |
Banana Republic specializes in higher-end clothing and basics, carrying suits, personal care, and intimates |
Banana Republic STP | |
Banana Republic Segmentation |
Banana Republic caters to a segment looking for premium products willing to pay a premium price |
Target Group |
Target market is the 25-35 age group. |
Banana Republic Positioning |
Fashionable wear at accessible prices. |
Banana Republic SWOT Analysis | |
Banana Republic Strengths |
Below are the Strengths in the SWOT Analysis of Banana Republic: 1.Global brand recognition and popular brand image 2. Franchising system opted by the brand and thus easy to expand. 3. The brand is popular with premium class looking for luxury 4.International fashion and global trends are religiously followed by the brand thus satisfying the needs of its loyal customers |
Banana Republic Weaknesses |
Here are the weaknesses in the Banana Republic SWOT Analysis: 1. Sometimes perceived as an extremely expensive product |
Banana Republic Opportunities |
Following are the Opportunities in Banana Republic SWOT Analysis: 1. Global markets in Europe and China and other emerging economies |
Banana Republic Threats |
The threats in the SWOT Analysis of Banana Republic are as mentioned: 1. Economic fluctuations affect apparel retail business |
Banana Republic Competition | |
Competitors |
Below are the top 3 Banana Republic competitors: 1. H&M 2. Forever21 |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Banana Republic. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.
Search & Explore : BrandGuide
What is MBA Skool?About Us
MBA Skool is a Knowledge Resource for Management Students & Professionals.
Business Courses
Quizzes & Skills
Quizzes test your expertise in business and Skill tests evaluate your management traits
Related Content
All Business Sections
Write for Us