Published by MBA Skool Team, Last Updated: April 26, 2020
SWOT analysis of Banana Republic analyses the brand by its strengths, weaknesses, opportunities & threats. In Banana Republic SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Banana Republic to benchmark its business & performance as compared to the competitors. Banana Republic is one of the leading brands in the lifestyle and retail sector.
The table below lists the Banana Republic SWOT (Strengths, Weaknesses, Opportunities, Threats), top Banana Republic competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
Banana Republic specializes in higher-end clothing and basics, carrying suits, personal care, and intimates
Banana Republic STP
Banana Republic caters to a segment looking for premium products willing to pay a premium price
Target market is the 25-35 age group.
Fashionable wear at accessible prices.
SWOT Analysis of Banana Republic
Banana Republic Strengths
Below are the Strengths in the SWOT Analysis of Banana Republic:
1.Global brand recognition and popular brand image
2. Franchising system opted by the brand and thus easy to expand.
3. The brand is popular with premium class looking for luxury
4.International fashion and global trends are religiously followed by the brand thus satisfying the needs of its loyal customers 5. Offers diverse products like apparel, shoes, handbags etc for both women and men 6. Strong distribution of Gap means available at all multi-brand retail stores globally
Banana Republic Weaknesses
Here are the weaknesses in the Banana Republic SWOT Analysis:
1. Sometimes perceived as an extremely expensive product 2. Competition from existing brands means more brand switching
Banana Republic Opportunities
Following are the Opportunities in Banana Republic SWOT Analysis:
1. Global markets in Europe and China and other emerging economies 2. Penetration of e-commerce i.e. sales made online is growing 3. Tie-ups with fashion houses and retail chains
Banana Republic Threats
The threats in the SWOT Analysis of Banana Republic are as mentioned:
1. Economic fluctuations affect apparel retail business 2. Cost of prime real estate is competitive, i.e. location of stores is a key factor of it’s strategy 3. Increasing awareness and penetration of competitive brands
Banana Republic Competition
Banana Republic Competitors
Below are the top 3 competitors of Banana Republic:
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