Club Monaco SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 8194

SWOT Analysis of Club Monaco with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Club Monaco

Parent Company

Polo Ralph Lauren


Apparel and Accessories


Lifestyle and Retail

Tagline/ Slogan

Get inspired by what inspires us


Black and white style ,affordable luxury with modern sensibility

Club Monaco STP


People who prefer upscale, clean and modern style of clothing, accessories and home collection

Target Group

Urban young Men and women


Mid-priced, high-end casual and seasonal clothing

Club Monaco SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Club Monaco :

1. Approximately 70 outlets in North America and presence in over 12 countries

2. Social media awareness with multiple social media outlets

3. Different categories apart from clothing available which is affordable to average working man or woman

4. One of the growing international clothing brand with generous discount offerings

5. Better quality compare to other stores in the same price range

6.Gives part-time job opportunity to college going student


1. Global presence is restricted as compared to some global names

2. Less presence in terms of advertisement of brand as compared to leading apparel brands


1.Opportunity to explore their presence in other countries

2. Population growth, development and economic integration

3. To attract the other segment of market product innovation is necessary


1.Changing consumer perception with emerging new brands

2.Many options available for customers hence huge chances of brand switching

3. Global factors like high tax implications, High inflation which affects buying behavior of consumer

Club Monaco Competition


Below are the 4 main Club Monaco competitors :

1.Armani Exchange
2.Banana Republic


The brandguide table above concludes the Club Monaco SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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