Club Monaco SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Club Monaco analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Club Monaco SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Club Monaco to benchmark its business & performance as compared to the competitors and industry. As of 2020, Club Monaco is one of the leading brands in the lifestyle and retail sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Club Monaco competitors and includes Club Monaco target market, segmentation, positioning & Unique Selling Proposition (USP).

Club Monaco SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Club Monaco Brand Analysis
Parent Company

Polo Ralph Lauren

Category

Apparel and Accessories

Sector

Lifestyle and Retail

Tagline/ Slogan

Get inspired by what inspires us

USP

Black and white style ,affordable luxury with modern sensibility

Club Monaco STP
Club Monaco Segmentation

People who prefer upscale, clean and modern style of clothing, accessories and home collection

Target Group

Urban young Men and women

Club Monaco Positioning

Mid-priced, high-end casual and seasonal clothing

Club Monaco SWOT Analysis
Club Monaco Strengths

Below are the Strengths in the SWOT Analysis of Club Monaco:

1. Approximately 70 outlets in North America and presence in over 12 countries

2. Social media awareness with multiple social media outlets

3. Different categories apart from clothing available which is affordable to average working man or woman

4. One of the growing international clothing brand with generous discount offerings

5. Better quality compare to other stores in the same price range

6.Gives part-time job opportunity to college going student

Club Monaco Weaknesses

Here are the weaknesses in the Club Monaco SWOT Analysis:

1. Global presence is restricted as compared to some global names

2. Less presence in terms of advertisement of brand as compared to leading apparel brands

Club Monaco Opportunities

Following are the Opportunities in Club Monaco SWOT Analysis:

1.Opportunity to explore their presence in other countries

2. Population growth, development and economic integration

3. To attract the other segment of market product innovation is necessary

Club Monaco Threats

The threats in the SWOT Analysis of Club Monaco are as mentioned:

1.Changing consumer perception with emerging new brands

2.Many options available for customers hence huge chances of brand switching

3. Global factors like high tax implications, High inflation which affects buying behavior of consumer

Club Monaco Competition
Competitors

Below are the top 4 Club Monaco competitors:

1.Armani Exchange
2.Banana Republic
3.Reiss

4.Theory


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Club Monaco. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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