Club Monaco SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Club Monaco analyses the brand by its strengths, weaknesses, opportunities & threats. In Club Monaco SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Club Monaco to benchmark its business & performance as compared to the competitors. Club Monaco is one of the leading brands in the lifestyle and retail sector.

The article below lists the Club Monaco SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Club Monaco SWOT Analysis:

SWOT Analysis of Club Monaco

For Club Monaco, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Club Monaco Strengths

The strengths of Club Monaco looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Club Monaco :

1. Approximately 70 outlets in North America and presence in over 12 countries

2. Social media awareness with multiple social media outlets

3. Different categories apart from clothing available which is affordable to average working man or woman

4. One of the growing international clothing brand with generous discount offerings

5. Better quality compare to other stores in the same price range

6.Gives part-time job opportunity to college going student

Club Monaco Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Club Monaco SWOT Analysis:

1. Global presence is restricted as compared to some global names

2. Less presence in terms of advertisement of brand as compared to leading apparel brands


Club Monaco Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Club Monaco SWOT Analysis:

1.Opportunity to explore their presence in other countries

2. Population growth, development and economic integration

3. To attract the other segment of market product innovation is necessary

Club Monaco Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Club Monaco are as mentioned:

1.Changing consumer perception with emerging new brands

2.Many options available for customers hence huge chances of brand switching

3. Global factors like high tax implications, High inflation which affects buying behavior of consumer


Club Monaco Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 4 competitors of Club Monaco:

1.Armani Exchange
2.Banana Republic
3.Reiss

4.Theory

Hence this concludes the Club Monaco SWOT analysis.

Continue reading more about the brand/company.

About Club Monaco

Club Monaco Overview
Parent Company

Polo Ralph Lauren

Category

Apparel and Accessories

Sector

Lifestyle and Retail

Tagline/ Slogan

Get inspired by what inspires us

USP

Black and white style ,affordable luxury with modern sensibility

Club Monaco STP
Segmentation

People who prefer upscale, clean and modern style of clothing, accessories and home collection

Target Group

Urban young Men and women

Positioning

Mid-priced, high-end casual and seasonal clothing


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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