La Perla SWOT Analysis

Published in Lifestyle and Retail category by MBA Skool Team, Last Updated: April 26, 2020

Here is a detailed SWOT analysis of La Perla covering strengths, weaknesses, opportunities and threats.

La Perla Strengths

  1. World’s leading luxury lingerie brand
  2. unique combination of perfect fit and comfort along with beautiful design
  3. Entry into India by having tie-up with Murjani group
  4. Good media coverage and branding
  5. Have a presence in over 25 countries and major presence in all European nations

Above are the strengths in the SWOT Analysis of La Perla. The strengths of La Perla looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

La Perla Weaknesses

  1. Limited presence in Americas and the emerging global economies
  2. Limited target segment as there is only one product line and positioned as luxury products

These were the weaknesses in the La Perla SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

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La Perla Opportunities

  1. Distribution in underwear and lingerie specialty stores
  2. Specific demand of new brands in the premium underwear segments
  3. Expansion of business in emerging economies

Above we covered the opportunities in La Perla SWOT Analysis. The opportunities for any brand can include prospects of future growth.

La Perla Threats

  1. Other local high quality and prestigious brands
  2. Brands that have exclusive stores in most countries
  3. Difficult to expand globally as different culture in different countries

The threats in the SWOT Analysis of La Perla are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

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Hence this concludes the La Perla SWOT analysis.

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About La Perla

The table below gives the brand overview along with its target market, segmentation, positioning & USP

La Perla Overview
Parent Company

Gruppo la perla

Category

Apparel- Lingerie and beachwear

Sector

Lifestyle and Retail

Tagline/ Slogan

Makers of fine lingerie

USP

Beautiful designs, exceptional fabrics and trims, superb fit, comfort and quality

La Perla STP
Segmentation

Women who prefers style and comfort

Target Market

Women form the upper middle class

Positioning

Luxurious and fashionable brand


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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