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  3. Esprit SWOT Analysis

Esprit SWOT Analysis

Published by MBA Skool Team in Lifestyle and Retail category Last Updated: May 29, 2023Read time:

Here is a detailed SWOT analysis of Esprit covering strengths, weaknesses, opportunities and threats.

Esprit Strengths

  1. Strong Brand Positioning and Awareness in over 40 countries
  2. Balanced contribution of retail and wholesale
  3. Clever portfolio setup – kids, casual, men
  4. Has more than 800 stores and available through 15,000 apparel stores globally
  5. Has an employee strength of over 15000 worldwide

Above are the strengths in the SWOT Analysis of Esprit. The strengths of Esprit looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Esprit Weaknesses

  1. Limited presence in Eastern Europe
  2. Intense competition gives customers options of frequent brand switching

These were the weaknesses in the Esprit SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Esprit Opportunities

  1. To tap the growing earning population in the emerging countries
  2. Growing casual wear market
  3. Low manufacturing and production costs in various international markets

Above we covered the opportunities in Esprit SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Read more about Esprit

Esprit Threats

  1. Intense Competition from leading brands
  2. Product Substitution with local brands
  3. Threat of fake/cheap imitations in the market

The threats in the SWOT Analysis of Esprit are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Esprit SWOT analysis.

Read Similar SWOT analysis

About Esprit

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Esprit Overview
Parent Company

Esprit Holdings


Apparel and Accessories


Lifestyle and Retail

Tagline/ Slogan

The World is our Culture


Premium Lifestyle Brand

Esprit STP

People who look for a blend of style and comfort

Target Market

Urban middle and upper-middle class


Bringing Newness and Style to Life

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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