1. SWOT Analysis
  2. Lifestyle and Retail
  3. Sonata Watches SWOT Analysis

Sonata Watches SWOT Analysis

Published by MBA Skool Team in Lifestyle and Retail category Last Updated: September 21, 2023Read time:

Here is a detailed SWOT analysis of Sonata Watches covering strengths, weaknesses, opportunities and threats.

Sonata Watches Strengths

  1. Mass appeal, especially for the youth
  2. Association with Tata Groups Titan Industries increases brand reliability
  3. Changing designs reflecting the changing needs of the Indian consumer
  4. One of the most trusted brands in India
  5. Good marketing and advertising strategies by roping in celebrities to attract the customers

Above are the strengths in the SWOT Analysis of Sonata Watches. The strengths of Sonata Watches looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Sonata Watches Weaknesses

  1. Positioned as a watch for the masses, it will be difficult for Sonata as a brand to establish itself in the mid income category
  2. Despite being a quality product, it has limited global presence compared to some other brands

These were the weaknesses in the Sonata Watches SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Sonata Watches Opportunities

  1. The lower end market for Sonata is highly unorganised with few brands having brand recall as high as Sonata
  2. Global penetration would help brand grow and target youth worldwide
  3. Tie-up with fashion houses and special schemes for youth

Above we covered the opportunities in Sonata Watches SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Sonata Watches Threats

  1. The Lower end Watch market is highly price sensitive with higher chances of brand switching
  2. Entry of foreign players has led to tough competition

The threats in the SWOT Analysis of Sonata Watches are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Sonata Watches SWOT analysis.

About Sonata Watches

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Sonata Watches Overview
Parent Company

Titan Industries Limited (Tata Group)


Watches and Accessories


Lifestyle and Retail

Tagline/ Slogan

What are you waiting for?


Aesthetic watches for the masses

Sonata Watches STP

Mass Market

Target Market

Consumer Mass market, predominantly youth market


Watches for those who do not like to wait

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Sonata Watches. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

Continue Reading:

The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute

Share this Page on:
Facebook ShareTweetShare on Linkedin