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  3. L.L. Bean SWOT Analysis

L.L. Bean SWOT Analysis

Published by MBA Skool Team in Lifestyle and Retail category Last Updated: September 25, 2023Read time:

Here is a detailed SWOT analysis of L.L. Bean covering strengths, weaknesses, opportunities and threats.

L.L. Bean Strengths

  1. A well established outdoor brand since a century
  2. Has a global presence
  3. Is a trusted brand in quality
  4. Family owned company and hence the profit margins are more and corporate hassles are less
  5. Good product portfolio and wide range

Above are the strengths in the SWOT Analysis of L.L. Bean. The strengths of L.L. Bean looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

L.L. Bean Weaknesses

  1. Has to maintain its strong brand presence
  2. Since has established a niche in outdoor, it will become difficult to diversify in new segments
  3. Less international presence as compared to leading brands

These were the weaknesses in the L.L. Bean SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

L.L. Bean Opportunities

  1. To become the brand known for outdoor all over the world with its hundred year heritage
  2. To expand its business using the digital revolution

Above we covered the opportunities in L.L. Bean SWOT Analysis. The opportunities for any brand can include prospects of future growth.

L.L. Bean Threats

  1. Competition by expert companies
  2. Ease of access to materials due to world converging into a global village

The threats in the SWOT Analysis of L.L. Bean are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the L.L. Bean SWOT analysis.

About L.L. Bean

The table below gives the brand overview along with its target market, segmentation, positioning & USP

L.L. Bean Overview
Parent Company

L.L Bean


Apparel and Accessories


Lifestyle and Retail

Tagline/ Slogan

Classics with Practical Versalitiy


Quality apparel, outdoor equipment and expert advice

L.L. Bean STP

Men and Women who want quality and stylish outdoor apparel and equipment

Target Market

Urban upper middle class men and women


Classics  with Practical Versatility

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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