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HMT Watches SWOT Analysis

Published by MBA Skool Team in Lifestyle and Retail category Last Updated: April 18, 2024Read time:

Here is a detailed SWOT analysis of HMT Watches covering strengths, weaknesses, opportunities and threats.

HMT Watches Strengths

  1. Market leader in Mechanical watches
  2. ‘Honest’ Brand Image with excellent brand equity
  3. High Emotional connect with its customers
  4. One of the most trusted names in the Indian watch industry
  5. Advertising and marketing with celebrities add more value to the products
  6. Also has an expertise in tower clocks, solar clocks and population clocks

Above are the strengths in the SWOT Analysis of HMT Watches. The strengths of HMT Watches looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

HMT Watches Weaknesses

  1. Entry of international and other brands has restricted its market share
  2. Brand has been unable to reposition with the changing times
  3. Limited global presence as compared to some other international brands

These were the weaknesses in the HMT Watches SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

HMT Watches Opportunities

  1. Can leverage its reliable image by right advertising
  2. Product range can be expanded to more market segments
  3. Global penetration would help brand grow and target youth worldwide

Above we covered the opportunities in HMT Watches SWOT Analysis. The opportunities for any brand can include prospects of future growth.

HMT Watches Threats

  1. Declining demand of Mechanical Watches
  2. Lack of innovation in design can lead to decline in sales
  3. With lots of options available, brand switching is quite high

The threats in the SWOT Analysis of HMT Watches are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the HMT Watches SWOT analysis.

About HMT Watches

The table below gives the brand overview along with its target market, segmentation, positioning & USP

HMT Watches Overview
Parent Company

HMT Limited


Watches and Accessories


Lifestyle and Retail

Tagline/ Slogan

Timekeepers to the nation


One of the most established and prominent watch brands in India

HMT Watches STP

Mass Market looking for watches and accessories

Target Market

Lower and Middle income groups


Reliable and quality product for the masses

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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