CP ALL Public Company Limited SWOT Analysis

Published in Lifestyle and Retail category by MBA Skool Team, Last Updated: April 26, 2020

Here is a detailed SWOT analysis of CP ALL Public Company Limited covering strengths, weaknesses, opportunities and threats.

CP ALL Public Company Limited Strengths

  1. Operates 5,790 convenience stores under the 7-Eleven trademark in Thailand, which is the 3rd largest number of stores worldwide, after the US and Japan
  2. Significant presence in online selling
  3. High brand awareness and customer loyalty

Above are the strengths in the SWOT Analysis of CP ALL Public Company Limited. The strengths of CP ALL Public Company Limited looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

CP ALL Public Company Limited Weaknesses

  1. Highly imitable business model
  2. Increasing operating costs
  3. Variability in quality of services rendered across different stores

These were the weaknesses in the CP ALL Public Company Limited SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

CP ALL Public Company Limited Opportunities

  1. See extensive growth through the 7-Eleven convenience store formats in emerging economies
  2. Enter into strategic alliances
  3. Promote sales through its line of private brands
  4. Rising middle class

Above we covered the opportunities in CP ALL Public Company Limited SWOT Analysis. The opportunities for any brand can include prospects of future growth.

CP ALL Public Company Limited Threats

  1. Downfall of the global economy
  2. Rising competition from other international retailers
  3. Rising cost of food articles and fuel

The threats in the SWOT Analysis of CP ALL Public Company Limited are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Read Similar SWOT analysis

Hence this concludes the CP ALL Public Company Limited SWOT analysis.

Continue reading more about the brand/company.

About CP ALL Public Company Limited

The table below gives the brand overview along with its target market, segmentation, positioning & USP

CP ALL Public Company Limited

Parent Company

 Charoen Pokphand Group

Category

Food Retail

Sector

Lifestyle and Retail

Tagline/ Slogan

Life is better with ALL

USP

Value for money

CP ALL Public Company Limited STP
Segmentation

Convenience stores

Target Market

Price sensitive lower and middle income households

Positioning

A world class grocery shopping experience

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to CP ALL Public Company Limited. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

Continue Reading:


The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute

Share this Page on:
Facebook ShareTweetShare on Linkedin