Eddie Bauer SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Eddie Bauer analyses the brand by its strengths, weaknesses, opportunities & threats. In Eddie Bauer SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Eddie Bauer to benchmark its business & performance as compared to the competitors. Eddie Bauer is one of the leading brands in the lifestyle and retail sector.

The table below lists the Eddie Bauer SWOT (Strengths, Weaknesses, Opportunities, Threats), top Eddie Bauer competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Eddie Bauer SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Eddie Bauer Brand Analysis
Parent Company

Spiegel Inc.

Category

Apparel and Accessories

Sector

Lifestyle and Retail

Tagline/ Slogan

The Original Outdoor Outfitter

USP

Outstanding quality, value, service and guarantee which gives complete satisfaction

Eddie Bauer STP
Segment

Dressier apparel

Target Group

Primary target is mid-aged men and women of upper middle class

Positioning

Durable quality classic

SWOT Analysis of Eddie Bauer
Eddie Bauer Strengths

Below are the Strengths in the SWOT Analysis of Eddie Bauer:

1.Inception since 1920, has strong brand name

2.Aprrox 400 stores in North America

3.Strong tri-channel platform, operates through three sales channel i.e. retail stores, outlet stores, Direct order center

4. Products differentiation insports clothes,outwear, Bags& gear, Shoes, swimsuits, bedding essentials etc.

5. Licenses brand name and logo

6. Products and prices easily accessible online and in catalogues

7.One of the leading brand, well known for its customer relations

Eddie Bauer Weaknesses

Here are the weaknesses in the Eddie Bauer SWOT Analysis:

1.Filed for chapter 11 bankruptcy protection which affected brand image hence less investors

2.Limited Global presence compared to other brands

3. Changed merchandising strategy three times which diverted their core customers

Eddie Bauer Opportunities

Following are the Opportunities in Eddie Bauer SWOT Analysis:

1. Global expansion in other emerging countries like china, India

2.Distribution network optimization techniques should be implemented

3. Focus on quality and brand image

4.Increase in distribution of catalogs domestically and globally

Eddie Bauer Threats

The threats in the SWOT Analysis of Eddie Bauer are as mentioned:

1.In recession consumers sharply cut their spending

2.Similar pattern can be available in local market at lower price with compromising on quality

3.New entrants

Eddie Bauer Competition
Eddie Bauer Competitors

Below are the top 5 competitors of Eddie Bauer:

1. The Gap
2. A & F

3. Land’s End

4. L.L.Bean

5. J. Crew


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Eddie Bauer. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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