Eddie Bauer SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

Eddie Bauer SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Eddie Bauer, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Eddie Bauer to benchmark its business & performance as compared to the competitors, and make strategic improvements. Eddie Bauer is one of the leading brands in the lifestyle and retail sector.

The article below lists the Eddie Bauer SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Eddie Bauer SWOT Analysis:

SWOT Analysis of Eddie Bauer

For Eddie Bauer, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Eddie Bauer Strengths

The strengths of Eddie Bauer looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Eddie Bauer :

1.Inception since 1920, has strong brand name

2.Aprrox 400 stores in North America

3.Strong tri-channel platform, operates through three sales channel i.e. retail stores, outlet stores, Direct order center

4. Products differentiation insports clothes,outwear, Bags& gear, Shoes, swimsuits, bedding essentials etc.

5. Licenses brand name and logo

6. Products and prices easily accessible online and in catalogues

7.One of the leading brand, well known for its customer relations

Eddie Bauer Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Eddie Bauer SWOT Analysis:

1.Filed for chapter 11 bankruptcy protection which affected brand image hence less investors

2.Limited Global presence compared to other brands

3. Changed merchandising strategy three times which diverted their core customers

Eddie Bauer Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Eddie Bauer SWOT Analysis:

1. Global expansion in other emerging countries like china, India

2.Distribution network optimization techniques should be implemented

3. Focus on quality and brand image

4.Increase in distribution of catalogs domestically and globally

Eddie Bauer Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Eddie Bauer are as mentioned:

1.In recession consumers sharply cut their spending

2.Similar pattern can be available in local market at lower price with compromising on quality

3.New entrants

Eddie Bauer Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 5 competitors of Eddie Bauer:

1. The Gap
2. A & F

3. Land’s End

4. L.L.Bean

5. J. Crew

Hence this concludes the Eddie Bauer SWOT analysis.

Continue reading more about the brand/company.

About Eddie Bauer

Eddie Bauer Overview
Parent Company

Spiegel Inc.


Apparel and Accessories


Lifestyle and Retail

Tagline/ Slogan

The Original Outdoor Outfitter


Outstanding quality, value, service and guarantee which gives complete satisfaction

Eddie Bauer STP

Dressier apparel

Target Market

Primary target is mid-aged men and women of upper middle class


Durable quality classic

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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