Published in Lifestyle and Retail category by MBA Skool Team
Eddie Bauer is one of the leading brands in the lifestyle and retail sector. Eddie Bauer SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Eddie Bauer:
Products and prices easily accessible online and in catalogues
One of the leading brand, well known for its customer relations
Above are the strengths in the SWOT Analysis of Eddie Bauer. The strengths of Eddie Bauer looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Eddie Bauer Weaknesses
Filed for chapter 11 bankruptcy protection which affected brand image hence less investors
Limited Global presence compared to other brands
Changed merchandising strategy three times which diverted their core customers
These were the weaknesses in the Eddie Bauer SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Eddie Bauer Opportunities
Global expansion in other emerging countries like china, India
Distribution network optimization techniques should be implemented
Focus on quality and brand image
Increase in distribution of catalogs domestically and globally
Above we covered the opportunities in Eddie Bauer SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Eddie Bauer Threats
In recession consumers sharply cut their spending
Similar pattern can be available in local market at lower price with compromising on quality
The threats in the SWOT Analysis of Eddie Bauer are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Eddie Bauer SWOT analysis.
Continue reading more about the brand/company.
About Eddie Bauer
The table below gives the brand overview along with its target market, segmentation, positioning & USP
Outstanding quality, value, service and guarantee which gives complete satisfaction
Eddie Bauer STP
Primary target is mid-aged men and women of upper middle class
Durable quality classic
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Browse marketing analysis of more brands and companies similar to Eddie Bauer. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.
The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way. Edit the brand or add a new one to SWOT Analysis section : Contribute