Published by MBA Skool Team, Last Updated: April 26, 2020
SWOT analysis of Eddie Bauer analyses the brand by its strengths, weaknesses, opportunities & threats. In Eddie Bauer SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Eddie Bauer to benchmark its business & performance as compared to the competitors. Eddie Bauer is one of the leading brands in the lifestyle and retail sector.
The table below lists the Eddie Bauer SWOT (Strengths, Weaknesses, Opportunities, Threats), top Eddie Bauer competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
6. Products and prices easily accessible online and in catalogues
7.One of the leading brand, well known for its customer relations
Eddie Bauer Weaknesses
Here are the weaknesses in the Eddie Bauer SWOT Analysis:
1.Filed for chapter 11 bankruptcy protection which affected brand image hence less investors
2.Limited Global presence compared to other brands
3. Changed merchandising strategy three times which diverted their core customers
Eddie Bauer Opportunities
Following are the Opportunities in Eddie Bauer SWOT Analysis:
1. Global expansion in other emerging countries like china, India
2.Distribution network optimization techniques should be implemented
3. Focus on quality and brand image
4.Increase in distribution of catalogs domestically and globally
Eddie Bauer Threats
The threats in the SWOT Analysis of Eddie Bauer are as mentioned:
1.In recession consumers sharply cut their spending
2.Similar pattern can be available in local market at lower price with compromising on quality
Eddie Bauer Competition
Eddie Bauer Competitors
Below are the top 5 competitors of Eddie Bauer:
1. The Gap 2. A & F
3. Land’s End
5. J. Crew
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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