Eddie Bauer SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 3962
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SWOT Analysis of Eddie Bauer with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Eddie Bauer

Parent Company

Spiegel Inc.

Category

Apparel and Accessories

Sector

Lifestyle and Retail

Tagline/ Slogan

The Original Outdoor Outfitter

USP

Outstanding quality, value, service and guarantee which gives complete satisfaction

STP

Segment

Dressier apparel

Target Group

Primary target is mid-aged men and women of upper middle class

Positioning

Durable quality classic

SWOT Analysis

Strengths

1.Inception since 1920, has strong brand name

2.Aprrox 400 stores in North America

3.Strong tri-channel platform, operates through three sales channel i.e. retail stores, outlet stores, Direct order center

4. Products differentiation insports clothes,outwear, Bags& gear, Shoes, swimsuits, bedding essentials etc.

5. Licenses brand name and logo

6. Products and prices easily accessible online and in catalogues

7.One of the leading brand, well known for its customer relations

Weaknesses

1.Filed for chapter 11 bankruptcy protection which affected brand image hence less investors

2.Limited Global presence compared to other brands

3. Changed merchandising strategy three times which diverted their core customers

Opportunities

1. Global expansion in other emerging countries like china, India

2.Distribution network optimization techniques should be implemented

3. Focus on quality and brand image

4.Increase in distribution of catalogs domestically and globally

Threats

1.In recession consumers sharply cut their spending

2.Similar pattern can be available in local market at lower price with compromising on quality

3.New entrants

Competition

Competitors

1. The Gap
2. A & F

3. Land’s End

4. L.L.Bean

5. J. Crew


The table above concludes the Eddie Bauer SWOT analysis along with its marketing and brand parameters.

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