Eddie Bauer SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 5104

SWOT Analysis of Eddie Bauer with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Eddie Bauer

Parent Company

Spiegel Inc.


Apparel and Accessories


Lifestyle and Retail

Tagline/ Slogan

The Original Outdoor Outfitter


Outstanding quality, value, service and guarantee which gives complete satisfaction

Eddie Bauer STP


Dressier apparel

Target Group

Primary target is mid-aged men and women of upper middle class


Durable quality classic

Eddie Bauer SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Eddie Bauer :

1.Inception since 1920, has strong brand name

2.Aprrox 400 stores in North America

3.Strong tri-channel platform, operates through three sales channel i.e. retail stores, outlet stores, Direct order center

4. Products differentiation insports clothes,outwear, Bags& gear, Shoes, swimsuits, bedding essentials etc.

5. Licenses brand name and logo

6. Products and prices easily accessible online and in catalogues

7.One of the leading brand, well known for its customer relations


1.Filed for chapter 11 bankruptcy protection which affected brand image hence less investors

2.Limited Global presence compared to other brands

3. Changed merchandising strategy three times which diverted their core customers


1. Global expansion in other emerging countries like china, India

2.Distribution network optimization techniques should be implemented

3. Focus on quality and brand image

4.Increase in distribution of catalogs domestically and globally


1.In recession consumers sharply cut their spending

2.Similar pattern can be available in local market at lower price with compromising on quality

3.New entrants

Eddie Bauer Competition


Below are the 5 main Eddie Bauer competitors :

1. The Gap
2. A & F

3. Land’s End

4. L.L.Bean

5. J. Crew

The brandguide table above concludes the Eddie Bauer SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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