Published in Lifestyle and Retail category by MBA Skool Team
Rado is one of the leading brands in the lifestyle and retail sector. Rado SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Rado:
Rado’s creation of high tech diamond (hardest material on earth) is in the Guinness book of world records, strengthening the brand positioning of being technologically innovative in materials.
Rado is a proud recipient of more than 30 international design awards.
The brands USP in use of innovative materials is broad in nature and not restricted to any particular look
Rado has also associated itself with various sporting events, especially Tennis that has provided the brand international presence
Part of the Swatch group that has 28,000 employees across 50 countries
Rado has several brand ambassador film and sports celebrities as ambassadors
Good advertising & marketing through online ads, TVCs, print media, sponsored events etc
More than half million Rado watches are manufactured by 400+ employees
Above are the strengths in the SWOT Analysis of Rado. The strengths of Rado looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Cases of counterfeit products have hurt the brand image of Rado watches
Limited market share growth due to high competition in the luxury watch segment
These were the weaknesses in the Rado SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Time changes everything. Except a Rado; Rado. A different world
Rado uses innovative materials (esp. ceramics) in its watch designs
High Income segment
Young High Income group men and women
Rado luxury watch brand offers innovative materials and design
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