Rado SWOT Analysis, Competitors & USP
SWOT analysis of Rado analyses the brand by its strengths, weaknesses, opportunities & threats. In Rado SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Rado to benchmark its business & performance as compared to the competitors. Rado is one of the leading brands in the lifestyle and retail sector.
The table below lists the Rado SWOT (Strengths, Weaknesses, Opportunities, Threats), top Rado competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
In this article:
| Rado Brand Analysis | |
|---|---|
| Parent Company |
The Swatch group |
| Category |
Watches and Accessories |
| Sector | |
| Tagline/ Slogan |
Time changes everything. Except a Rado; Rado. A different world |
| USP |
Rado uses innovative materials (esp. ceramics) in its watch designs |
| Rado STP | |
| Segment |
High Income segment |
| Target Group |
Young High Income group men and women |
| Positioning |
Rado luxury watch brand offers innovative materials and design |
| SWOT Analysis of Rado | |
| Rado Strengths |
Below are the Strengths in the SWOT Analysis of Rado: 1. Rado’s creation of high tech diamond (hardest material on earth) is in the Guinness book of world records, strengthening the brand positioning of being technologically innovative in materials. 2. Rado is a proud recipient of more than 30 international design awards. 3. The brands USP in use of innovative materials is broad in nature and not restricted to any particular look 4. Rado has also associated itself with various sporting events, especially Tennis that has provided the brand international presence 5. Part of the Swatch group that has 28,000 employees across 50 countries 6. Rado has several brand ambassador film and sports celebrities as ambassadors 7. Good advertising & marketing through online ads, TVCs, print media, sponsored events etc 8. More than half million Rado watches are manufactured by 400+ employees |
| Rado Weaknesses |
Here are the weaknesses in the Rado SWOT Analysis: 1. Cases of counterfeit products have hurt the brand image of Rado watches 2. Limited market share growth due to high competition in the luxury watch segment |
| Rado Opportunities |
Following are the Opportunities in Rado SWOT Analysis: 1. As Rado brand has not restricted itself to any ‘look’, there are plenty of opportunities in expanding the product line without affecting the brands positioning. 2. Newly emerging luxury markets with high spending consumers can be tapped by the company 3. Tie-ups with luxury brands and associations with celebrity events & movies can boost brand image |
| Rado Threats |
The threats in the SWOT Analysis of Rado are as mentioned: 1. The brands competitors in the high-end segment are positioned as watches with classic design 2. Fluctuating economies means limited spending on luxury items 3. Fake & cheap imitations of Rado watches cause damage to brand |
| Rado Competition | |
| Rado Competitors |
Below are the top 16 competitors of Rado: 1. Breguet 2. TAG Heuer 3. Cartier 4. Omega 5. Longines 6. Rolex 7. Tissot 8. Hublot 10. Swatch 11. Chopard 12. Breitling 13. Seiko 14. Richemont 15. Panerai 16. Ulysse Nardin |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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