Rado SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Rado analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Rado SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Rado to benchmark its business & performance as compared to the competitors and industry. As of 2020, Rado is one of the leading brands in the lifestyle and retail sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Rado competitors and includes Rado target market, segmentation, positioning & Unique Selling Proposition (USP).

Rado SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Rado Brand Analysis
Parent Company

The Swatch group

Category

Watches and Accessories

Sector

Lifestyle and Retail

Tagline/ Slogan

Time changes everything. Except a Rado; Rado. A different world

USP

Rado uses innovative materials (esp. ceramics) in its watch designs

Rado STP
Rado Segmentation

High Income segment

Rado Target Market

Young High Income group men and women

Rado Positioning

Rado luxury watch brand offers innovative materials and design

Rado SWOT Analysis
Rado Strengths

Below are the Strengths in the SWOT Analysis of Rado:

1. Rado’s creation of high tech diamond (hardest material on earth) is in the Guinness book of world records, strengthening the brand positioning of being technologically innovative in materials.

2. Rado is a proud recipient of more than 30 international design awards.

3. The brands USP in use of innovative materials is broad in nature and not restricted to any particular look

4. Rado has also associated itself with various sporting events, especially Tennis that has provided the brand international presence

5. Part of the Swatch group that has 28,000 employees across 50 countries

6. Rado has several brand ambassador film and sports celebrities as ambassadors

7. Good advertising & marketing through online ads, TVCs, print media, sponsored events etc

8. More than half million Rado watches are manufactured by 400+ employees

Rado Weaknesses

Here are the weaknesses in the Rado SWOT Analysis:

1. Cases of counterfeit products have hurt the brand image of Rado watches

2. Limited market share growth due to high competition in the luxury watch segment

Rado Opportunities

Following are the Opportunities in Rado SWOT Analysis:

1. As Rado brand has not restricted itself to any ‘look’, there are plenty of opportunities in expanding the product line without affecting the brands positioning.

2. Newly emerging luxury markets with high spending consumers can be tapped by the company

3. Tie-ups with luxury brands and associations with celebrity events & movies can boost brand image

Rado Threats

The threats in the SWOT Analysis of Rado are as mentioned:

1. The brands competitors in the high-end segment are positioned as watches with classic design

2. Fluctuating economies means limited spending on luxury items

3. Fake & cheap imitations of Rado watches cause damage to brand

Rado Competition
Competitors

Below are the top 16 Rado competitors:

1. Breguet

2. TAG Heuer

3. Cartier

4. Omega

5. Longines

6. Rolex

7. Tissot

8. Hublot

9. Patek Philippe

10. Swatch

11. Chopard

12. Breitling

13. Seiko

14. Richemont

15. Panerai

16. Ulysse Nardin


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Rado. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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