Rado SWOT Analysis, Competitors & USP

Rado

Parent Company

The Swatch group

Category

Watches and Accessories

Sector

Lifestyle and Retail

Tagline/ Slogan

Time changes everything. Except a Rado; Rado. A different world

USP

Rado uses innovative materials (esp. ceramics) in its watch designs

Rado STP

Segment

High Income segment

Target Group

Young High Income group men and women

Positioning

Rado luxury watch brand offers innovative materials and design

Rado SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Rado. Strengths are:

1. Rado’s creation of high tech diamond (hardest material on earth) is in the Guinness book of world records, strengthening the brand positioning of being technologically innovative in materials.

2. Rado is a proud recipient of more than 30 international design awards.

3. The brands USP in use of innovative materials is broad in nature and not restricted to any particular look

4. Rado has also associated itself with various sporting events, especially Tennis that has provided the brand international presence

5. Part of the Swatch group that has 28,000 employees across 50 countries

6. Rado has several brand ambassador film and sports celebrities as ambassadors

7. Good advertising & marketing through online ads, TVCs, print media, sponsored events etc

8. More than half million Rado watches are manufactured by 400+ employees

Weaknesses

Here are the weaknesses of Rado :

1. Cases of counterfeit products have hurt the brand image of Rado watches

2. Limited market share growth due to high competition in the luxury watch segment

Opportunities

Following are the Opportunities of Rado :

1. As Rado brand has not restricted itself to any ‘look’, there are plenty of opportunities in expanding the product line without affecting the brands positioning.

2. Newly emerging luxury markets with high spending consumers can be tapped by the company

3. Tie-ups with luxury brands and associations with celebrity events & movies can boost brand image

Threats

The threats of Rado are as mentioned :

1. The brands competitors in the high-end segment are positioned as watches with classic design

2. Fluctuating economies means limited spending on luxury items

3. Fake & cheap imitations of Rado watches cause damage to brand

Rado Competition

Competitors

Below are the 16 main Rado competitors :

1. Breguet

2. TAG Heuer

3. Cartier

4. Omega

5. Longines

6. Rolex

7. Tissot

8. Hublot

9. Patek Philippe

10. Swatch

11. Chopard

12. Breitling

13. Seiko

14. Richemont

15. Panerai

16. Ulysse Nardin