Rado SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

Rado SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Rado, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Rado to benchmark its business & performance as compared to the competitors, and make strategic improvements. Rado is one of the leading brands in the lifestyle and retail sector.

The article below lists the Rado SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Rado SWOT Analysis:

SWOT Analysis of Rado

For Rado, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Rado Strengths

The strengths of Rado looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Rado :

1. Rado’s creation of high tech diamond (hardest material on earth) is in the Guinness book of world records, strengthening the brand positioning of being technologically innovative in materials.

2. Rado is a proud recipient of more than 30 international design awards.

3. The brands USP in use of innovative materials is broad in nature and not restricted to any particular look

4. Rado has also associated itself with various sporting events, especially Tennis that has provided the brand international presence

5. Part of the Swatch group that has 28,000 employees across 50 countries

6. Rado has several brand ambassador film and sports celebrities as ambassadors

7. Good advertising & marketing through online ads, TVCs, print media, sponsored events etc

8. More than half million Rado watches are manufactured by 400+ employees

Rado Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Rado SWOT Analysis:

1. Cases of counterfeit products have hurt the brand image of Rado watches

2. Limited market share growth due to high competition in the luxury watch segment

Rado Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Rado SWOT Analysis:

1. As Rado brand has not restricted itself to any ‘look’, there are plenty of opportunities in expanding the product line without affecting the brands positioning.

2. Newly emerging luxury markets with high spending consumers can be tapped by the company

3. Tie-ups with luxury brands and associations with celebrity events & movies can boost brand image

Rado Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Rado are as mentioned:

1. The brands competitors in the high-end segment are positioned as watches with classic design

2. Fluctuating economies means limited spending on luxury items

3. Fake & cheap imitations of Rado watches cause damage to brand

Rado Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 16 competitors of Rado:

1. Breguet

2. TAG Heuer

3. Cartier

4. Omega

5. Longines

6. Rolex

7. Tissot

8. Hublot

9. Patek Philippe

10. Swatch

11. Chopard

12. Breitling

13. Seiko

14. Richemont

15. Panerai

16. Ulysse Nardin

Hence this concludes the Rado SWOT analysis.

Continue reading more about the brand/company.

About Rado

Rado Overview
Parent Company

The Swatch group


Watches and Accessories


Lifestyle and Retail

Tagline/ Slogan

Time changes everything. Except a Rado; Rado. A different world


Rado uses innovative materials (esp. ceramics) in its watch designs

Rado STP

High Income segment

Target Market

Young High Income group men and women


Rado luxury watch brand offers innovative materials and design

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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