Armani Exchange SWOT Analysis
Here is a detailed SWOT analysis of Armani Exchange covering strengths, weaknesses, opportunities and threats.
SWOT analysis is a management strategy framework used by businesses like Armani Exchange for assessing organization’s Strengths, Weaknesses, Opportunities, and Threats to guide strategic decision-making. Georgio Armani SPA is an Italian luxury brand founded by Georgio Armani and Sergio Galeotti in the year 1975. The brand sells various luxury products like haute couture, apparels, fragrance, shoes, watches, jewellery, accessories, eyewear, cosmetics and home interior under various brand labels like Giorgio Armani, Emporio Armani, Giorgio Armani Privé, Armani Collezioni, Armani Junior etc. By examining these internal and external factors, Armani Exchange can capitalize on advantages, mitigate risks, and chart a more competitive path forward. Armani Exchange deals mainly with retail fashion and lifestyle products. Let us start the SWOT Analysis of Armani Exchange below.
Armani Exchange Strengths
- Strong brand presence with over 250 stores in over 31 countries.
- Brand does the work of meeting the aspirations of youth wanting to own the Armani merchandise.
- The segment has helped the parent brand to diversify in another area of fashion
- Has a string employee base of 5000 people
- Good global marketing and brand visibility
Above are the strengths in the SWOT Analysis of Armani Exchange. The strengths of Armani Exchange looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Armani Exchange Weaknesses
- High dependence on large stores for generating profits
- Brand affected by fake imitations and replicas
- The brand equity of the parent brand is too over-stretched due to over diversification which can affect the brand in the long run
These were the weaknesses in the Armani Exchange SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Armani Exchange Opportunities
- Foray in emerging markets with FDI in retail opening up
- The brand can develop self-procuring and manufacturing facilities in countries it operates in order to keep the unit cost low
- The brand can move towards making new eco-friendly product lines
Above we covered the opportunities in Armani Exchange SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Read more about Armani Exchange
Armani Exchange Threats
- Opposition from global organizations like PETA to Armani’s use of fur in other brands could be a serious threat
- Changes in exchange rates can cause a serious concern related to foot-traffic and will affect prices
- Brand deals with the highly fragmented segment in the fashion industry with many players in the race
The threats in the SWOT Analysis of Armani Exchange are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Armani Exchange SWOT analysis.
Read Similar SWOT analysis
About Armani Exchange
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Armani Exchange Overview | |
|---|---|
| Parent Company |
Giorgio Armani S.p.A. |
| Category |
Apparel and Accessories |
| Sector | |
| Tagline/ Slogan |
I feel, therefore I am |
| USP |
Youthful label depicting chic culture |
| Armani Exchange STP | |
| Segmentation |
Youth looking for trendy designer fashion wear |
| Target Market |
Upper middle class youth |
| Positioning |
The most accessible and affordable Armani brand |
Browse marketing analysis of more brands and companies similar to Armani Exchange. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.
Continue Reading:
The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute
