SWOT analysis of Armani Exchange analyses the brand by its strengths, weaknesses, opportunities & threats. In Armani Exchange SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Armani Exchange to benchmark its business & performance as compared to the competitors. Armani Exchange is one of the leading brands in the lifestyle and retail sector.
The table below lists the Armani Exchange SWOT (Strengths, Weaknesses, Opportunities, Threats), top Armani Exchange competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
In this article:
Armani Exchange Brand Analysis | |
---|---|
Parent Company |
Giorgio Armani S.p.A. |
Category |
Apparel and Accessories |
Sector | |
Tagline/ Slogan |
I feel, therefore I am |
USP |
Youthful label depicting chic culture |
Armani Exchange STP | |
Segment |
Youth looking for trendy designer fashion wear |
Target Group |
Upper middle class youth |
Positioning |
The most accessible and affordable Armani brand |
SWOT Analysis of Armani Exchange | |
Armani Exchange Strengths |
Below are the Strengths in the SWOT Analysis of Armani Exchange: 1. Strong brand presence with over 250 stores in over 31 countries. |
Armani Exchange Weaknesses |
Here are the weaknesses in the Armani Exchange SWOT Analysis: 1. High dependence on large stores for generating profits |
Armani Exchange Opportunities |
Following are the Opportunities in Armani Exchange SWOT Analysis: 1. Foray in emerging markets with FDI in retail opening up |
Armani Exchange Threats |
The threats in the SWOT Analysis of Armani Exchange are as mentioned: 1.Opposition from global organizations like PETA to Armani’s use of fur in other brands could be a serious threat |
Armani Exchange Competition | |
Armani Exchange Competitors |
Below are the top 3 competitors of Armani Exchange: 1.Polo Ralph Lauren |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Armani Exchange. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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