Published by MBA Skool Team, Last Updated: April 26, 2020
SWOT analysis of Pierre Cardin analyses the brand by its strengths, weaknesses, opportunities & threats. In Pierre Cardin SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Pierre Cardin to benchmark its business & performance as compared to the competitors. Pierre Cardin is one of the leading brands in the lifestyle and retail sector.
The table below lists the Pierre Cardin SWOT (Strengths, Weaknesses, Opportunities, Threats), top Pierre Cardin competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
Today is too important to wear anything else; Wear it well into the night
Modern and Innovative
Pierre Cardin STP
Premium Elite, Fashion Conscious
Men and women from the urban upper class
Stylish, Innovative, Futuristic
SWOT Analysis of Pierre Cardin
Pierre Cardin Strengths
Below are the Strengths in the SWOT Analysis of Pierre Cardin:
1. Known as an Innovator due to its stretch jerseys. 2. Established brand and is the only fashion house to maintain independent status which lends credibility to its business style 3. Has successfully expanded into different product lines and hence has become a household name for elite people 4. Experimented with car interiors along with apparel, perfumes, accessories etc 5. Good brand name and strong presence in the market
Pierre Cardin Weaknesses
Here are the weaknesses in the Pierre Cardin SWOT Analysis:
1.Has to invest huge money in order to protect and maintain its brand image
2.Limited brand advertising as compared to lifestyle giants across the world
Pierre Cardin Opportunities
Following are the Opportunities in Pierre Cardin SWOT Analysis:
1. Emerging luxury markets in India, China and other emerging economies 2.Creating competitive advantage in different business segments
3.M & As to leverage its brand name
Pierre Cardin Threats
The threats in the SWOT Analysis of Pierre Cardin are as mentioned:
1.Extremely competitive segment 2.Product substitution is easily available
3. Continuous changing trends means constant innovation
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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