Pierre Cardin SWOT Analysis, Competitors & USP

Pierre Cardin SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Pierre Cardin, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Pierre Cardin to benchmark its business & performance as compared to the competitors, and make strategic improvements. Pierre Cardin is one of the leading brands in the lifestyle and retail sector.

The article below lists the Pierre Cardin SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Pierre Cardin SWOT Analysis:

SWOT Analysis of Pierre Cardin

For Pierre Cardin, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Pierre Cardin Strengths

The strengths of Pierre Cardin looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Pierre Cardin :

1. Known as an Innovator due to its stretch jerseys.
2. Established brand and is the only fashion house to maintain independent status which lends credibility to its business style
3. Has successfully expanded into different product lines and hence has become a household name for elite people
4. Experimented with car interiors along with apparel, perfumes, accessories etc
5. Good  brand name and strong presence in the market

Pierre Cardin Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Pierre Cardin SWOT Analysis:

1.Has to invest huge money in order to protect and maintain its brand image

2.Limited brand advertising as compared to lifestyle giants across the world

Pierre Cardin Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Pierre Cardin SWOT Analysis:

1. Emerging luxury markets in India, China and other emerging economies
2.Creating competitive advantage in different business segments

3.M & As to leverage its brand name

Pierre Cardin Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Pierre Cardin are as mentioned:

1.Extremely competitive segment
2.Product substitution is easily available

3. Continuous changing trends means constant innovation

Pierre Cardin Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 2 competitors of Pierre Cardin:

1.Dior
2.Gucci

Hence this concludes the Pierre Cardin SWOT analysis.

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About Pierre Cardin

Pierre Cardin Overview
Parent Company	Pierre Cardin
Category	Apparel and Accessories
Sector	Lifestyle and Retail
Tagline/ Slogan	Today is too important to wear anything else; Wear it well into the night
USP	Modern and Innovative
Pierre Cardin STP
Segmentation	Premium Elite, Fashion Conscious
Target Market	Men and women from the urban upper class
Positioning	Stylish, Innovative, Futuristic

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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