Pierre Cardin SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Pierre Cardin analyses the brand by its strengths, weaknesses, opportunities & threats. In Pierre Cardin SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Pierre Cardin to benchmark its business & performance as compared to the competitors. Pierre Cardin is one of the leading brands in the lifestyle and retail sector.

The table below lists the Pierre Cardin SWOT (Strengths, Weaknesses, Opportunities, Threats), top Pierre Cardin competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Pierre Cardin SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Pierre Cardin Brand Analysis
Parent Company

Pierre Cardin


Apparel and Accessories


Lifestyle and Retail

Tagline/ Slogan

Today is too important to wear anything else; Wear it well into the night


Modern and Innovative

Pierre Cardin STP

Premium Elite, Fashion Conscious

Target Group

Men and women from the urban upper class


Stylish, Innovative, Futuristic

SWOT Analysis of Pierre Cardin
Pierre Cardin Strengths

Below are the Strengths in the SWOT Analysis of Pierre Cardin:

1. Known as an Innovator due to its stretch jerseys.
2. Established brand and is the only fashion house to maintain independent status which lends credibility to its business style
3. Has successfully expanded into different product lines and hence has become a household name for elite people
4. Experimented with car interiors along with apparel, perfumes, accessories etc
5. Good  brand name and strong presence in the market

Pierre Cardin Weaknesses

Here are the weaknesses in the Pierre Cardin SWOT Analysis:

1.Has to invest huge money in order to protect and maintain its brand image

2.Limited brand advertising as compared to lifestyle giants across the world

Pierre Cardin Opportunities

Following are the Opportunities in Pierre Cardin SWOT Analysis:

1. Emerging luxury markets in India, China and other emerging economies
2.Creating competitive advantage in different business segments

3.M & As to leverage its brand name

Pierre Cardin Threats

The threats in the SWOT Analysis of Pierre Cardin are as mentioned:

1.Extremely competitive segment
2.Product substitution is easily available

3. Continuous changing trends means constant innovation

Pierre Cardin Competition
Pierre Cardin Competitors

Below are the top 2 competitors of Pierre Cardin:


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Pierre Cardin. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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