Fruit of the loom SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 4875

SWOT Analysis of Fruit of the loom with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Fruit of the loom

Parent Company

Berikshire Hathaway


Apparel and accessories


Lifestyle and Retail

Tagline/ Slogan

Good days start with Fruit of the loom


A brand that has a rich heritage and an asuuarnce of standard quality.



Middle to higher segment

Target Group

All men and women who have a good purchasing power


A brand that has all kinds of apparel with good quality and affordable price.

SWOT Analysis


1. Fruit of the loom has over 233000 employees and over 500 stores all over the world.

2.The Brand is the leader in underwear Garments section in the world.

3. The company was very innovative and were given the credit to invent the V-neck vests in the world.

4. The brand offers unconditional guarantee on all its products it sells.

5.The distribution system of the brand was very effective in the form of supplying the garment to wholesalers, discount merchandisers.

6. The company is vertically integrated


1. The brand had issues like manufacturing overcapacity, allocation of raw material.

2. Policy of depending on low margin in boxers and underwear’s backfired over a period of time.


1.Expansion into countries  in Africa, Asia.

2. Brand extension in the form of creating a quality and brand for niche customers.


1.Existing Competitor’s and other new entrants providing the same product in the same price –structure.

2. The switching cost in this segment is low, hence the brand has to be extremely competitive and innovative in the market.





The table above concludes the Fruit of the loom SWOT analysis along with its marketing and brand parameters.


Browse marketing analysis of more brands and companies similar to Fruit of the loom. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:

Similar Brands in the same Sector: