Fruit of the loom SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Fruit of the loom analyses the brand by its strengths, weaknesses, opportunities & threats. In Fruit of the loom SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Fruit of the loom to benchmark its business & performance as compared to the competitors. Fruit of the loom is one of the leading brands in the lifestyle and retail sector.

The table below lists the Fruit of the loom SWOT (Strengths, Weaknesses, Opportunities, Threats), top Fruit of the loom competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Fruit of the loom SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Fruit of the loom Brand Analysis
Parent Company

Berikshire Hathaway

Category

Apparel and accessories

Sector

Lifestyle and Retail

Tagline/ Slogan

Good days start with Fruit of the loom

USP

A brand that has a rich heritage and an asuuarnce of standard quality.

Fruit of the loom STP
Segment

Middle to higher segment

Target Group

All men and women who have a good purchasing power

Positioning

A brand that has all kinds of apparel with good quality and affordable price.

SWOT Analysis of Fruit of the loom
Fruit of the loom Strengths

Below are the Strengths in the SWOT Analysis of Fruit of the loom:

1. Fruit of the loom has over 233000 employees and over 500 stores all over the world.

2.The Brand is the leader in underwear Garments section in the world.

3. The company was very innovative and were given the credit to invent the V-neck vests in the world.

4. The brand offers unconditional guarantee on all its products it sells.

5.The distribution system of the brand was very effective in the form of supplying the garment to wholesalers, discount merchandisers.

6. The company is vertically integrated

Fruit of the loom Weaknesses

Here are the weaknesses in the Fruit of the loom SWOT Analysis:

1. The brand had issues like manufacturing overcapacity, allocation of raw material.

2. Policy of depending on low margin in boxers and underwear’s backfired over a period of time.

Fruit of the loom Opportunities

Following are the Opportunities in Fruit of the loom SWOT Analysis:

1.Expansion into countries  in Africa, Asia.

2. Brand extension in the form of creating a quality and brand for niche customers.

Fruit of the loom Threats

The threats in the SWOT Analysis of Fruit of the loom are as mentioned:

1.Existing Competitor’s and other new entrants providing the same product in the same price –structure.

2. The switching cost in this segment is low, hence the brand has to be extremely competitive and innovative in the market.

Fruit of the loom Competition
Fruit of the loom Competitors

Below are the top 2 competitors of Fruit of the loom:

1.Jockey

2.Hanes


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Fruit of the loom. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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