Laura Ashley SWOT Analysis, Competitors & USP

Laura Ashley

Parent Company

Laura Ashley

Category

Fashion and Home furnishing

Sector

Lifestyle and Retail

Tagline/ Slogan

Outstanding family values

USP

Romantic English Designs

Laura Ashley STP

Segment

People who like and want classy old British Designs with contemporary feel

Target Group

Urban upper middle class households

Positioning

Best Romantic English Designs

Laura Ashley SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Laura Ashley :

1. Brand Ambassador is Laura Ashley who Is known for great designs and creativity
2. Has carved a niche in different segments where English Designs look beautiful
3. Good brand presence and strong equity in the English market
4. Has its store located  in over 10 countries in Europe ad USA
5. Special design services for customized look to homes

Weaknesses

1.Limited global reach and brand presence as compared to international players
2.Requirement of capital to be spent to maintain brand image

Opportunities

1.To make vintage designs its forte
2.To target emerging markets as its presence is not strong in these countries
3. Tie-ups with fashion houses and concerts to increase brand awareness

Threats

1.Can be imitated and sold
2.Substitutes available at cheaper costs
3. Constantly changing fashion may lead to accumulation of inventory

Laura Ashley Competition

Competitors

Below are the 2 main Laura Ashley competitors :

1.Crate
2.Barrell