Laura Ashley SWOT Analysis
Laura Ashley is one of the leading brands in the lifestyle and retail sector. Laura Ashley SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Laura Ashley:
Quick Glance:
Laura Ashley Strengths
- Brand Ambassador is Laura Ashley who Is known for great designs and creativity
- Has carved a niche in different segments where English Designs look beautiful
- Good brand presence and strong equity in the English market
- Has its store locatedin over 10 countries in Europe ad USA
- Special design services for customized look to homes
Above are the strengths in the SWOT Analysis of Laura Ashley. The strengths of Laura Ashley looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Laura Ashley Weaknesses
- Limited global reach and brand presence as compared to international players
- Requirement of capital to be spent to maintain brand image
These were the weaknesses in the Laura Ashley SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Laura Ashley Opportunities
- To make vintage designs its forte
- To target emerging markets as its presence is not strong in these countries
- Tie-ups with fashion houses and concerts to increase brand awareness
Above we covered the opportunities in Laura Ashley SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Laura Ashley Threats
- Can be imitated and sold
- Substitutes available at cheaper costs
- Constantly changing fashion may lead to accumulation of inventory
The threats in the SWOT Analysis of Laura Ashley are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Laura Ashley SWOT analysis.
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About Laura Ashley
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Laura Ashley Overview | |
|---|---|
| Parent Company |
Laura Ashley |
| Category |
Fashion and Home furnishing |
| Sector | |
| Tagline/ Slogan |
Outstanding family values |
| USP |
Romantic English Designs |
| Laura Ashley STP | |
| Segmentation |
People who like and want classy old British Designs with contemporary feel |
| Target Market |
Urban upper middle class households |
| Positioning |
Best Romantic English Designs |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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