Laura Ashley SWOT Analysis

Published in Lifestyle and Retail category by MBA Skool Team

Laura Ashley is one of the leading brands in the lifestyle and retail sector. Laura Ashley SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Laura Ashley:

Laura Ashley Strengths

  1. Brand Ambassador is Laura Ashley who Is known for great designs and creativity
  2. Has carved a niche in different segments where English Designs look beautiful
  3. Good brand presence and strong equity in the English market
  4. Has its store locatedin over 10 countries in Europe ad USA
  5. Special design services for customized look to homes

Above are the strengths in the SWOT Analysis of Laura Ashley. The strengths of Laura Ashley looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Laura Ashley Weaknesses

  1. Limited global reach and brand presence as compared to international players
  2. Requirement of capital to be spent to maintain brand image

These were the weaknesses in the Laura Ashley SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Laura Ashley Opportunities

  1. To make vintage designs its forte
  2. To target emerging markets as its presence is not strong in these countries
  3. Tie-ups with fashion houses and concerts to increase brand awareness

Above we covered the opportunities in Laura Ashley SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Laura Ashley Threats

  1. Can be imitated and sold
  2. Substitutes available at cheaper costs
  3. Constantly changing fashion may lead to accumulation of inventory

The threats in the SWOT Analysis of Laura Ashley are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Laura Ashley SWOT analysis.

Continue reading more about the brand/company.

About Laura Ashley

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Laura Ashley Overview
Parent Company

Laura Ashley

Category

Fashion and Home furnishing

Sector

Lifestyle and Retail

Tagline/ Slogan

Outstanding family values

USP

Romantic English Designs

Laura Ashley STP
Segmentation

People who like and want classy old British Designs with contemporary feel

Target Market

Urban upper middle class households

Positioning

Best Romantic English Designs


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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