Laura Ashley SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 5543

SWOT Analysis of Laura Ashley with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Laura Ashley

Parent Company

Laura Ashley


Fashion and Home furnishing


Lifestyle and Retail

Tagline/ Slogan

Outstanding family values


Romantic English Designs



People who like and want classy old British Designs with contemporary feel

Target Group

Urban upper middle class households


Best Romantic English Designs

SWOT Analysis


1. Brand Ambassador is Laura Ashley who Is known for great designs and creativity
2. Has carved a niche in different segments where English Designs look beautiful
3. Good brand presence and strong equity in the English market
4. Has its store located  in over 10 countries in Europe ad USA
5. Special design services for customized look to homes


1.Limited global reach and brand presence as compared to international players
2.Requirement of capital to be spent to maintain brand image


1.To make vintage designs its forte
2.To target emerging markets as its presence is not strong in these countries
3. Tie-ups with fashion houses and concerts to increase brand awareness


1.Can be imitated and sold
2.Substitutes available at cheaper costs
3. Constantly changing fashion may lead to accumulation of inventory




The table above concludes the Laura Ashley SWOT analysis along with its marketing and brand parameters.


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