Laura Ashley SWOT Analysis, Competitors & USP

Laura Ashley

Fashion and Home furnishing

Lifestyle and Retail

Outstanding family values

Romantic English Designs

People who like and want classy old British Designs with contemporary feel

Urban upper middle class households

Best Romantic English Designs

Below are the Strengths in the SWOT Analysis of Laura Ashley:

1. Brand Ambassador is Laura Ashley who Is known for great designs and creativity
2. Has carved a niche in different segments where English Designs look beautiful
3. Good brand presence and strong equity in the English market
4. Has its store located  in over 10 countries in Europe ad USA
5. Special design services for customized look to homes

Here are the weaknesses in the Laura Ashley SWOT Analysis:

1.Limited global reach and brand presence as compared to international players
2.Requirement of capital to be spent to maintain brand image

Following are the Opportunities in Laura Ashley SWOT Analysis:

1.To make vintage designs its forte
2.To target emerging markets as its presence is not strong in these countries
3. Tie-ups with fashion houses and concerts to increase brand awareness

The threats in the SWOT Analysis of Laura Ashley are as mentioned:

1.Can be imitated and sold
2.Substitutes available at cheaper costs
3. Constantly changing fashion may lead to accumulation of inventory

Below are the top 2 competitors of Laura Ashley:

1.Crate
2.Barrell