SWOT analysis of Laura Ashley analyses the brand by its strengths, weaknesses, opportunities & threats. In Laura Ashley SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Laura Ashley to benchmark its business & performance as compared to the competitors. Laura Ashley is one of the leading brands in the lifestyle and retail sector.
The table below lists the Laura Ashley SWOT (Strengths, Weaknesses, Opportunities, Threats), top Laura Ashley competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
In this article:
Laura Ashley Brand Analysis | |
---|---|
Parent Company |
Laura Ashley |
Category |
Fashion and Home furnishing |
Sector | |
Tagline/ Slogan |
Outstanding family values |
USP |
Romantic English Designs |
Laura Ashley STP | |
Segment |
People who like and want classy old British Designs with contemporary feel |
Target Group |
Urban upper middle class households |
Positioning |
Best Romantic English Designs |
SWOT Analysis of Laura Ashley | |
Laura Ashley Strengths |
Below are the Strengths in the SWOT Analysis of Laura Ashley: 1. Brand Ambassador is Laura Ashley who Is known for great designs and creativity |
Laura Ashley Weaknesses |
Here are the weaknesses in the Laura Ashley SWOT Analysis: 1.Limited global reach and brand presence as compared to international players |
Laura Ashley Opportunities |
Following are the Opportunities in Laura Ashley SWOT Analysis: 1.To make vintage designs its forte |
Laura Ashley Threats |
The threats in the SWOT Analysis of Laura Ashley are as mentioned: 1.Can be imitated and sold |
Laura Ashley Competition | |
Laura Ashley Competitors |
Below are the top 2 competitors of Laura Ashley: 1.Crate |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Laura Ashley. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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