Published by MBA Skool Team, Last Updated: April 26, 2020
SWOT analysis of Laura Ashley analyses the brand by its strengths, weaknesses, opportunities & threats. In Laura Ashley SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Laura Ashley to benchmark its business & performance as compared to the competitors. Laura Ashley is one of the leading brands in the lifestyle and retail sector.
The table below lists the Laura Ashley SWOT (Strengths, Weaknesses, Opportunities, Threats), top Laura Ashley competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
People who like and want classy old British Designs with contemporary feel
Urban upper middle class households
Best Romantic English Designs
SWOT Analysis of Laura Ashley
Laura Ashley Strengths
Below are the Strengths in the SWOT Analysis of Laura Ashley:
1. Brand Ambassador is Laura Ashley who Is known for great designs and creativity 2. Has carved a niche in different segments where English Designs look beautiful 3. Good brand presence and strong equity in the English market 4. Has its store located in over 10 countries in Europe ad USA 5. Special design services for customized look to homes
Laura Ashley Weaknesses
Here are the weaknesses in the Laura Ashley SWOT Analysis:
1.Limited global reach and brand presence as compared to international players 2.Requirement of capital to be spent to maintain brand image
Laura Ashley Opportunities
Following are the Opportunities in Laura Ashley SWOT Analysis:
1.To make vintage designs its forte 2.To target emerging markets as its presence is not strong in these countries 3. Tie-ups with fashion houses and concerts to increase brand awareness
Laura Ashley Threats
The threats in the SWOT Analysis of Laura Ashley are as mentioned:
1.Can be imitated and sold 2.Substitutes available at cheaper costs 3. Constantly changing fashion may lead to accumulation of inventory
Laura Ashley Competition
Laura Ashley Competitors
Below are the top 2 competitors of Laura Ashley:
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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