Laura Ashley SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

Laura Ashley SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Laura Ashley, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Laura Ashley to benchmark its business & performance as compared to the competitors, and make strategic improvements. Laura Ashley is one of the leading brands in the lifestyle and retail sector.

The article below lists the Laura Ashley SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Laura Ashley SWOT Analysis:

SWOT Analysis of Laura Ashley

For Laura Ashley, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Laura Ashley Strengths

The strengths of Laura Ashley looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Laura Ashley :

1. Brand Ambassador is Laura Ashley who Is known for great designs and creativity
2. Has carved a niche in different segments where English Designs look beautiful
3. Good brand presence and strong equity in the English market
4. Has its store located  in over 10 countries in Europe ad USA
5. Special design services for customized look to homes

Laura Ashley Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Laura Ashley SWOT Analysis:

1.Limited global reach and brand presence as compared to international players
2.Requirement of capital to be spent to maintain brand image

Laura Ashley Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Laura Ashley SWOT Analysis:

1.To make vintage designs its forte
2.To target emerging markets as its presence is not strong in these countries
3. Tie-ups with fashion houses and concerts to increase brand awareness

Laura Ashley Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Laura Ashley are as mentioned:

1.Can be imitated and sold
2.Substitutes available at cheaper costs
3. Constantly changing fashion may lead to accumulation of inventory

Laura Ashley Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 2 competitors of Laura Ashley:


Hence this concludes the Laura Ashley SWOT analysis.

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About Laura Ashley

Laura Ashley Overview
Parent Company

Laura Ashley


Fashion and Home furnishing


Lifestyle and Retail

Tagline/ Slogan

Outstanding family values


Romantic English Designs

Laura Ashley STP

People who like and want classy old British Designs with contemporary feel

Target Market

Urban upper middle class households


Best Romantic English Designs

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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