Laura Ashley SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 7092

SWOT analysis of Laura Ashley analyses the brand/company with its strengths, weaknesses, opportunities & threats. Laura Ashley is one of the leading brands in the lifestyle and retail sector. The table below also lists the top Laura Ashley competitors and elaborates Laura Ashley segmentation, targeting, positioning & USP.

Laura Ashley

Parent Company

Laura Ashley


Fashion and Home furnishing


Lifestyle and Retail

Tagline/ Slogan

Outstanding family values


Romantic English Designs

Laura Ashley STP


People who like and want classy old British Designs with contemporary feel

Target Group

Urban upper middle class households


Best Romantic English Designs

Laura Ashley SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Laura Ashley. Strengths are:

1. Brand Ambassador is Laura Ashley who Is known for great designs and creativity
2. Has carved a niche in different segments where English Designs look beautiful
3. Good brand presence and strong equity in the English market
4. Has its store located  in over 10 countries in Europe ad USA
5. Special design services for customized look to homes


Here are the weaknesses in the Laura Ashley SWOT Analysis:

1.Limited global reach and brand presence as compared to international players
2.Requirement of capital to be spent to maintain brand image


Following are the Opportunities in Laura Ashley SWOT Analysis:

1.To make vintage designs its forte
2.To target emerging markets as its presence is not strong in these countries
3. Tie-ups with fashion houses and concerts to increase brand awareness


The threats in the SWOT Analysis of Laura Ashley are as mentioned:

1.Can be imitated and sold
2.Substitutes available at cheaper costs
3. Constantly changing fashion may lead to accumulation of inventory

Laura Ashley Competition


Below are the top 2 Laura Ashley competitors:


The brandguide table above concludes the Laura Ashley SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

Browse marketing analysis of more brands and companies similar to Laura Ashley. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on G+Share on Linkedin

Similar Brands in the same Sector: