Laura Ashley SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Laura Ashley analyses the brand by its strengths, weaknesses, opportunities & threats. In Laura Ashley SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Laura Ashley to benchmark its business & performance as compared to the competitors. Laura Ashley is one of the leading brands in the lifestyle and retail sector.

The table below lists the Laura Ashley SWOT (Strengths, Weaknesses, Opportunities, Threats), top Laura Ashley competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Laura Ashley SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Laura Ashley Brand Analysis
Parent Company

Laura Ashley


Fashion and Home furnishing


Lifestyle and Retail

Tagline/ Slogan

Outstanding family values


Romantic English Designs

Laura Ashley STP

People who like and want classy old British Designs with contemporary feel

Target Group

Urban upper middle class households


Best Romantic English Designs

SWOT Analysis of Laura Ashley
Laura Ashley Strengths

Below are the Strengths in the SWOT Analysis of Laura Ashley:

1. Brand Ambassador is Laura Ashley who Is known for great designs and creativity
2. Has carved a niche in different segments where English Designs look beautiful
3. Good brand presence and strong equity in the English market
4. Has its store located  in over 10 countries in Europe ad USA
5. Special design services for customized look to homes

Laura Ashley Weaknesses

Here are the weaknesses in the Laura Ashley SWOT Analysis:

1.Limited global reach and brand presence as compared to international players
2.Requirement of capital to be spent to maintain brand image

Laura Ashley Opportunities

Following are the Opportunities in Laura Ashley SWOT Analysis:

1.To make vintage designs its forte
2.To target emerging markets as its presence is not strong in these countries
3. Tie-ups with fashion houses and concerts to increase brand awareness

Laura Ashley Threats

The threats in the SWOT Analysis of Laura Ashley are as mentioned:

1.Can be imitated and sold
2.Substitutes available at cheaper costs
3. Constantly changing fashion may lead to accumulation of inventory

Laura Ashley Competition
Laura Ashley Competitors

Below are the top 2 competitors of Laura Ashley:


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Laura Ashley. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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