Sabyasachi SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Sabyasachi analyses the brand by its strengths, weaknesses, opportunities & threats. In Sabyasachi SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Sabyasachi to benchmark its business & performance as compared to the competitors. Sabyasachi is one of the leading brands in the lifestyle and retail sector.

The article below lists the Sabyasachi SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Sabyasachi SWOT Analysis:

SWOT Analysis of Sabyasachi

For Sabyasachi, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Sabyasachi Strengths

The strengths of Sabyasachi looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Sabyasachi :

1. The brand depends on the success of its creator Sabyascahi who was awarded as the best designer for the ethnic wear segment.
2. The brand has showcase its collections through various fashion show, movies and TV shows like Band Baaja Bride which have been a success.
3. The brand has a list of Bollywood stars like Rani Mukherjee in its clientele which is a major highlight.
4. The vibrant colors of the season displayed in its collections are a highlight.

Sabyasachi Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Sabyasachi SWOT Analysis:

1. The brand has not been able to break out of its bridal wear mould.
2. The brand is not present in all major cities in India which reduces brand visibility.


Sabyasachi Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Sabyasachi SWOT Analysis:

1. The brand can start online selling which has emerged as an effective medium for sale in recent times.
2. The brand can improve its international presence by tapping NRI’s which have the buying power for the brand.
3. The brand can diversify into other line like fusion-wear which would be great boost to it.

Sabyasachi Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Sabyasachi are as mentioned:

1. The foray of various designers in the Indian wear segment has increased competition
2.The brand is facing threat from designer western wear which is gaining prominence.


Sabyasachi Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Sabyasachi:

1.Satya Paul
2. AND
3.Vikram Phadnis

Hence this concludes the Sabyasachi SWOT analysis.

Continue reading more about the brand/company.

About Sabyasachi

Sabyasachi Overview
Parent Company

Sabyasachi Mukherjee

Category

Apparel and Accessories

Sector

Lifestyle and Retail

Tagline/ Slogan

Sabyasachi

USP

Designer ethnic Indian wear

Sabyasachi STP
Segmentation

Women preferring Indian designer dresses

Target Market

Urban upper class women

Positioning

Premium Indian designer wear


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Sabyasachi. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

Continue Reading:


The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute

Share this Page on:
Facebook ShareTweetShare on Linkedin