Sabyasachi SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Sabyasachi analyses the brand by its strengths, weaknesses, opportunities & threats. In Sabyasachi SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Sabyasachi to benchmark its business & performance as compared to the competitors. Sabyasachi is one of the leading brands in the lifestyle and retail sector.

The table below lists the Sabyasachi SWOT (Strengths, Weaknesses, Opportunities, Threats), top Sabyasachi competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Sabyasachi SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Sabyasachi Brand Analysis
Parent Company

Sabyasachi Mukherjee

Category

Apparel and Accessories

Sector

Lifestyle and Retail

Tagline/ Slogan

Sabyasachi

USP

Designer ethnic Indian wear

Sabyasachi STP
Segment

Women preferring Indian designer dresses

Target Group

Urban upper class women

Positioning

Premium Indian designer wear

SWOT Analysis of Sabyasachi
Sabyasachi Strengths

Below are the Strengths in the SWOT Analysis of Sabyasachi:

1. The brand depends on the success of its creator Sabyascahi who was awarded as the best designer for the ethnic wear segment.
2. The brand has showcase its collections through various fashion show, movies and TV shows like Band Baaja Bride which have been a success.
3. The brand has a list of Bollywood stars like Rani Mukherjee in its clientele which is a major highlight.
4. The vibrant colors of the season displayed in its collections are a highlight.

Sabyasachi Weaknesses

Here are the weaknesses in the Sabyasachi SWOT Analysis:

1. The brand has not been able to break out of its bridal wear mould.
2. The brand is not present in all major cities in India which reduces brand visibility.

Sabyasachi Opportunities

Following are the Opportunities in Sabyasachi SWOT Analysis:

1. The brand can start online selling which has emerged as an effective medium for sale in recent times.
2. The brand can improve its international presence by tapping NRI’s which have the buying power for the brand.
3. The brand can diversify into other line like fusion-wear which would be great boost to it.

Sabyasachi Threats

The threats in the SWOT Analysis of Sabyasachi are as mentioned:

1. The foray of various designers in the Indian wear segment has increased competition
2.The brand is facing threat from designer western wear which is gaining prominence.

Sabyasachi Competition
Sabyasachi Competitors

Below are the top 3 competitors of Sabyasachi:

1.Satya Paul
2. AND
3.Vikram Phadnis


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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