Sabyasachi SWOT Analysis, Competitors & USP

Sabyasachi SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Sabyasachi, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Sabyasachi to benchmark its business & performance as compared to the competitors, and make strategic improvements. Sabyasachi is one of the leading brands in the lifestyle and retail sector.

The article below lists the Sabyasachi SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Sabyasachi SWOT Analysis:

SWOT Analysis of Sabyasachi

For Sabyasachi, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Sabyasachi Strengths

The strengths of Sabyasachi looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Sabyasachi :

1. The brand depends on the success of its creator Sabyascahi who was awarded as the best designer for the ethnic wear segment.
2. The brand has showcase its collections through various fashion show, movies and TV shows like Band Baaja Bride which have been a success.
3. The brand has a list of Bollywood stars like Rani Mukherjee in its clientele which is a major highlight.
4. The vibrant colors of the season displayed in its collections are a highlight.

Sabyasachi Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Sabyasachi SWOT Analysis:

1. The brand has not been able to break out of its bridal wear mould.
2. The brand is not present in all major cities in India which reduces brand visibility.

Sabyasachi Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Sabyasachi SWOT Analysis:

1. The brand can start online selling which has emerged as an effective medium for sale in recent times.
2. The brand can improve its international presence by tapping NRI’s which have the buying power for the brand.
3. The brand can diversify into other line like fusion-wear which would be great boost to it.

Sabyasachi Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Sabyasachi are as mentioned:

1. The foray of various designers in the Indian wear segment has increased competition
2.The brand is facing threat from designer western wear which is gaining prominence.

Sabyasachi Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Sabyasachi:

1.Satya Paul
2. AND
3.Vikram Phadnis

Hence this concludes the Sabyasachi SWOT analysis.

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About Sabyasachi

Sabyasachi Overview
Parent Company	Sabyasachi Mukherjee
Category	Apparel and Accessories
Sector	Lifestyle and Retail
Tagline/ Slogan	Sabyasachi
USP	Designer ethnic Indian wear
Sabyasachi STP
Segmentation	Women preferring Indian designer dresses
Target Market	Urban upper class women
Positioning	Premium Indian designer wear

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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