Sabyasachi SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 7409

SWOT Analysis of Sabyasachi with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Sabyasachi Mukherjee


Apparel and Accessories


Lifestyle and Retail

Tagline/ Slogan



Designer ethnic Indian wear

Sabyasachi STP


Women preferring Indian designer dresses

Target Group

Urban upper class women


Premium Indian designer wear

Sabyasachi SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Sabyasachi. Strengths are:

1. The brand depends on the success of its creator Sabyascahi who was awarded as the best designer for the ethnic wear segment.
2. The brand has showcase its collections through various fashion show, movies and TV shows like Band Baaja Bride which have been a success.
3. The brand has a list of Bollywood stars like Rani Mukherjee in its clientele which is a major highlight.
4. The vibrant colors of the season displayed in its collections are a highlight.


Here are the weaknesses of Sabyasachi :

1. The brand has not been able to break out of its bridal wear mould.
2. The brand is not present in all major cities in India which reduces brand visibility.


Following are the Opportunities of Sabyasachi :

1. The brand can start online selling which has emerged as an effective medium for sale in recent times.
2. The brand can improve its international presence by tapping NRI’s which have the buying power for the brand.
3. The brand can diversify into other line like fusion-wear which would be great boost to it.


The threats of Sabyasachi are as mentioned :

1. The foray of various designers in the Indian wear segment has increased competition
2.The brand is facing threat from designer western wear which is gaining prominence.

Sabyasachi Competition


Below are the 3 main Sabyasachi competitors :

1.Satya Paul
2. AND
3.Vikram Phadnis

The brandguide table above concludes the Sabyasachi SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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