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Tissot SWOT Analysis

Published by MBA Skool Team in Lifestyle and Retail category Last Updated: June 02, 2023Read time:

Here is a detailed SWOT analysis of Tissot covering strengths, weaknesses, opportunities and threats.

Tissot Strengths

  1. Tissot is a part of the Swatch group that has presence in 150 countries
  2. International sports and film celebs are the few ambassadors that represent Tissot brand
  3. Tissot has also partnered with Europe’s railway station with the highest altitude of 3454 meters above sea level
  4. Tissot’s latest augmented reality campaign has been very successful and popular
  5. Strong presence of the brand's legacy since its inception in 1853
  6. The brand has been the official time keeping of sports like MotoGP, basketball, ice hockey etc
  7. Globally, Tissot has several sports celebrities as its brand ambassadors
  8. Advertising in newspapers, websites etc has helped the brand connect with consumers

Above are the strengths in the SWOT Analysis of Tissot. The strengths of Tissot looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Tissot Weaknesses

  1. The brand has a design which is too simplistic which sometime is easily replicated
  2. Limited market share growth of Tissot due to a highly competitive market

These were the weaknesses in the Tissot SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Tissot Opportunities

  1. Expansion in various categories possible for Tissot watches
  2. High spending power of people can be tapped especially in emerging economies
  3. More advertising would help increasing brand awareness

Above we covered the opportunities in Tissot SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Tissot Threats

  1. Competitors having a broader range of products across different categories and designs
  2. Fake imitations and replicas affect brand image and sales of Tissot watches
  3. Government regulations on imported goods & luxury items can affect business

The threats in the SWOT Analysis of Tissot are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Tissot SWOT analysis.

About Tissot

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Tissot Overview
Parent Company

The Swatch group


Watches and Accessories


Lifestyle and Retail

Tagline/ Slogan

Innovators by tradition


Tissot offers traditional watch craftsmanship

Tissot STP

High quality premium watches

Target Market

Upper Income group men and women


Tissot is a watch brand that has blended technical developments with classic elegance

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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