Giorgio Armani SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 21771

SWOT Analysis of Giorgio Armani with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Giorgio Armani

Parent Company

Giorgio Armani


Apparel and Accessories


Lifestyle and Retail

Tagline/ Slogan

It speaks for you


Providing quality ,sophistication & style-timeless values with global appeal

Giorgio Armani STP


Fashion meant for affluent  & elite males and females in the premium segment

Target Group

Men and women  with high spending power from urban areas


Giorgio Armani is symbol of high class &producing  luxury garments, apparel clothing ,jewellary, pens & perfumes

Giorgio Armani SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Giorgio Armani :

1. Unique & personality based designing provided ,the best in the world
2. Unique cut or some design helping to differentiate from crowd
3. The major feature of Giorgio Armani clothes & apparels product is hand stitched apart from machine stitching
4. Designed clothing for various international sports teams and players


1.PETA activists were against the brand hence caused a bad image
2. Limited global presence as compared to a few other international apparel brands


1. They can extend their market upto certain limit of bottom of pyramid
2.Most of the staff working in Giorgio Armani are young, that makes Giorgio Armani to explore & design most powerful & attractive product. 
3. More global expansions and penetration by tie-ups and opening more stores worldwide


1.Catering to a very small upper premium segment target group.
2.They are still slow in picking up in life style brand.
3.Brand duplicity: making fake products of Giorgio Armani available at extremely cheap rates in lower segment maeket.

Giorgio Armani Competition


Below are the 3 main Giorgio Armani competitors :

1.Christian Dior

The brandguide table above concludes the Giorgio Armani SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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