Giorgio Armani SWOT Analysis, Competitors & USP

Giorgio Armani

Parent Company

Giorgio Armani

Category

Apparel and Accessories

Sector

Lifestyle and Retail

Tagline/ Slogan

It speaks for you

USP

Providing quality ,sophistication & style-timeless values with global appeal

Giorgio Armani STP

Segment

Fashion meant for affluent  & elite males and females in the premium segment

Target Group

Men and women  with high spending power from urban areas

Positioning

Giorgio Armani is symbol of high class &producing  luxury garments, apparel clothing ,jewellary, pens & perfumes

Giorgio Armani SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Giorgio Armani. Strengths are:

1. Unique & personality based designing provided ,the best in the world
2. Unique cut or some design helping to differentiate from crowd
3. The major feature of Giorgio Armani clothes & apparels product is hand stitched apart from machine stitching
4. Designed clothing for various international sports teams and players

Weaknesses

Here are the weaknesses in the Giorgio Armani SWOT Analysis:

1.PETA activists were against the brand hence caused a bad image
2. Limited global presence as compared to a few other international apparel brands

Opportunities

Following are the Opportunities in Giorgio Armani SWOT Analysis:

1. They can extend their market upto certain limit of bottom of pyramid
2.Most of the staff working in Giorgio Armani are young, that makes Giorgio Armani to explore & design most powerful & attractive product. 
3. More global expansions and penetration by tie-ups and opening more stores worldwide

Threats

The threats in the SWOT Analysis of Giorgio Armani are as mentioned:

1.Catering to a very small upper premium segment target group.
2.They are still slow in picking up in life style brand.
3.Brand duplicity: making fake products of Giorgio Armani available at extremely cheap rates in lower segment maeket.

Giorgio Armani Competition

Competitors

Below are the top 3 Giorgio Armani competitors:

1.Christian Dior
2.D&G
3.Burberry