SWOT analysis of Giorgio Armani analyses the brand by its strengths, weaknesses, opportunities & threats. In Giorgio Armani SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Giorgio Armani to benchmark its business & performance as compared to the competitors. Giorgio Armani is one of the leading brands in the lifestyle and retail sector.
The table below lists the Giorgio Armani SWOT (Strengths, Weaknesses, Opportunities, Threats), top Giorgio Armani competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
Giorgio Armani Brand Analysis | |
---|---|
Parent Company |
Giorgio Armani |
Category |
Apparel and Accessories |
Sector | |
Tagline/ Slogan |
It speaks for you |
USP |
Providing quality ,sophistication & style-timeless values with global appeal |
Giorgio Armani STP | |
Segment |
Fashion meant for affluent & elite males and females in the premium segment |
Target Group |
Men and women with high spending power from urban areas |
Positioning |
Giorgio Armani is symbol of high class &producing luxury garments, apparel clothing ,jewellary, pens & perfumes |
SWOT Analysis of Giorgio Armani | |
Giorgio Armani Strengths |
Below are the Strengths in the SWOT Analysis of Giorgio Armani: 1. Unique & personality based designing provided ,the best in the world |
Giorgio Armani Weaknesses |
Here are the weaknesses in the Giorgio Armani SWOT Analysis: 1.PETA activists were against the brand hence caused a bad image |
Giorgio Armani Opportunities |
Following are the Opportunities in Giorgio Armani SWOT Analysis: 1. They can extend their market upto certain limit of bottom of pyramid |
Giorgio Armani Threats |
The threats in the SWOT Analysis of Giorgio Armani are as mentioned: 1.Catering to a very small upper premium segment target group. |
Giorgio Armani Competition | |
Giorgio Armani Competitors |
Below are the top 3 competitors of Giorgio Armani: 1.Christian Dior |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Giorgio Armani. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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