Giorgio Armani SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Giorgio Armani analyses the brand by its strengths, weaknesses, opportunities & threats. In Giorgio Armani SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Giorgio Armani to benchmark its business & performance as compared to the competitors. Giorgio Armani is one of the leading brands in the lifestyle and retail sector.

The table below lists the Giorgio Armani SWOT (Strengths, Weaknesses, Opportunities, Threats), top Giorgio Armani competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Giorgio Armani SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Giorgio Armani Brand Analysis
Parent Company

Giorgio Armani

Category

Apparel and Accessories

Sector

Lifestyle and Retail

Tagline/ Slogan

It speaks for you

USP

Providing quality ,sophistication & style-timeless values with global appeal

Giorgio Armani STP
Segment

Fashion meant for affluent  & elite males and females in the premium segment

Target Group

Men and women  with high spending power from urban areas

Positioning

Giorgio Armani is symbol of high class &producing  luxury garments, apparel clothing ,jewellary, pens & perfumes

SWOT Analysis of Giorgio Armani
Giorgio Armani Strengths

Below are the Strengths in the SWOT Analysis of Giorgio Armani:

1. Unique & personality based designing provided ,the best in the world
2. Unique cut or some design helping to differentiate from crowd
3. The major feature of Giorgio Armani clothes & apparels product is hand stitched apart from machine stitching
4. Designed clothing for various international sports teams and players

Giorgio Armani Weaknesses

Here are the weaknesses in the Giorgio Armani SWOT Analysis:

1.PETA activists were against the brand hence caused a bad image
2. Limited global presence as compared to a few other international apparel brands

Giorgio Armani Opportunities

Following are the Opportunities in Giorgio Armani SWOT Analysis:

1. They can extend their market upto certain limit of bottom of pyramid
2.Most of the staff working in Giorgio Armani are young, that makes Giorgio Armani to explore & design most powerful & attractive product. 
3. More global expansions and penetration by tie-ups and opening more stores worldwide

Giorgio Armani Threats

The threats in the SWOT Analysis of Giorgio Armani are as mentioned:

1.Catering to a very small upper premium segment target group.
2.They are still slow in picking up in life style brand.
3.Brand duplicity: making fake products of Giorgio Armani available at extremely cheap rates in lower segment maeket.

Giorgio Armani Competition
Giorgio Armani Competitors

Below are the top 3 competitors of Giorgio Armani:

1.Christian Dior
2.D&G
3.Burberry


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Giorgio Armani. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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