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Giorgio Armani SWOT Analysis

Here is a detailed SWOT analysis of Giorgio Armani covering strengths, weaknesses, opportunities and threats.

Published by MBA Skool Team in Lifestyle and Retail category Read time:

Giorgio Armani Strengths

  1. Unique & personality based designing provided ,the best in the world
  2. Unique cut or some design helping to differentiate from crowd
  3. The major feature of Giorgio Armani clothes & apparels product is hand stitched apart from machine stitching
  4. Designed clothing for various international sports teams and players

Above are the strengths in the SWOT Analysis of Giorgio Armani. The strengths of Giorgio Armani looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Giorgio Armani Weaknesses

  1. PETA activists were against the brand hence caused a bad image
  2. Limited global presence as compared to a few other international apparel brands

These were the weaknesses in the Giorgio Armani SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Giorgio Armani Opportunities

  1. They can extend their market upto certain limit of bottom of pyramid
  2. Most of the staff working in Giorgio Armani are young, that makes Giorgio Armani to explore & design most powerful & attractive product.
  3. More global expansions and penetration by tie-ups and opening more stores worldwide

Above we covered the opportunities in Giorgio Armani SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Giorgio Armani Threats

  1. Catering to a very small upper premium segment target group.
  2. They are still slow in picking up in life style brand.
  3. Brand duplicity: making fake products of Giorgio Armani available at extremely cheap rates in lower segment maeket.

The threats in the SWOT Analysis of Giorgio Armani are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Giorgio Armani SWOT analysis.

About Giorgio Armani

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Giorgio Armani Overview
Parent Company

Giorgio Armani
Category

Apparel and Accessories
Sector

Lifestyle and Retail
Tagline/ Slogan

It speaks for you
USP

Providing quality ,sophistication & style-timeless values with global appeal
Giorgio Armani STP
Segmentation

Fashion meant for affluent  & elite males and females in the premium segment
Target Market

Men and women  with high spending power from urban areas
Positioning

Giorgio Armani is symbol of high class &producing  luxury garments, apparel clothing ,jewellary, pens & perfumes


This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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