Giorgio Armani SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 25374

SWOT analysis of Giorgio Armani analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Giorgio Armani SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Giorgio Armani to benchmark its business & performance as compared to the competitors and industry. Giorgio Armani is one of the leading brands in the lifestyle and retail sector. The table below also lists the top Giorgio Armani competitors and elaborates Giorgio Armani market segmentation, target group, positioning & Unique Selling Proposition (USP).

Giorgio Armani SWOT, Competitors, Marketing STP & Brand analysis Table
Giorgio Armani Brand Analysis
Parent Company

Giorgio Armani


Apparel and Accessories


Lifestyle and Retail

Tagline/ Slogan

It speaks for you


Providing quality ,sophistication & style-timeless values with global appeal

Giorgio Armani STP

Fashion meant for affluent  & elite males and females in the premium segment

Target Group

Men and women  with high spending power from urban areas


Giorgio Armani is symbol of high class &producing  luxury garments, apparel clothing ,jewellary, pens & perfumes

Giorgio Armani SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Giorgio Armani. Strengths are:

1. Unique & personality based designing provided ,the best in the world
2. Unique cut or some design helping to differentiate from crowd
3. The major feature of Giorgio Armani clothes & apparels product is hand stitched apart from machine stitching
4. Designed clothing for various international sports teams and players


Here are the weaknesses in the Giorgio Armani SWOT Analysis:

1.PETA activists were against the brand hence caused a bad image
2. Limited global presence as compared to a few other international apparel brands


Following are the Opportunities in Giorgio Armani SWOT Analysis:

1. They can extend their market upto certain limit of bottom of pyramid
2.Most of the staff working in Giorgio Armani are young, that makes Giorgio Armani to explore & design most powerful & attractive product. 
3. More global expansions and penetration by tie-ups and opening more stores worldwide


The threats in the SWOT Analysis of Giorgio Armani are as mentioned:

1.Catering to a very small upper premium segment target group.
2.They are still slow in picking up in life style brand.
3.Brand duplicity: making fake products of Giorgio Armani available at extremely cheap rates in lower segment maeket.

Giorgio Armani Competition

Below are the top 3 Giorgio Armani competitors:

1.Christian Dior

The brandguide table above concludes the Giorgio Armani SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Giorgio Armani. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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