Giorgio Armani SWOT Analysis

Published by MBA Skool Team, Last Updated: April 26, 2020

Giorgio Armani SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Giorgio Armani, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

Giorgio Armani is one of the leading brands in the lifestyle and retail sector. The article below lists the Giorgio Armani SWOT, competitors and includes its target market, segmentation, positioning & USP.

SWOT Analysis of Giorgio Armani

For Giorgio Armani, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Giorgio Armani Strengths

The strengths of Giorgio Armani looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value.

A list of strengths is mostly the starting point in starting SWOT analysis. Below are the Strengths in the SWOT Analysis of Giorgio Armani :

1. Unique & personality based designing provided ,the best in the world
2. Unique cut or some design helping to differentiate from crowd
3. The major feature of Giorgio Armani clothes & apparels product is hand stitched apart from machine stitching
4. Designed clothing for various international sports teams and players

Giorgio Armani Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Giorgio Armani SWOT Analysis:

1.PETA activists were against the brand hence caused a bad image
2. Limited global presence as compared to a few other international apparel brands

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Giorgio Armani Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Giorgio Armani SWOT Analysis:

1. They can extend their market upto certain limit of bottom of pyramid
2.Most of the staff working in Giorgio Armani are young, that makes Giorgio Armani to explore & design most powerful & attractive product. 
3. More global expansions and penetration by tie-ups and opening more stores worldwide

Giorgio Armani Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Giorgio Armani are as mentioned:

1.Catering to a very small upper premium segment target group.
2.They are still slow in picking up in life style brand.
3.Brand duplicity: making fake products of Giorgio Armani available at extremely cheap rates in lower segment maeket.

Giorgio Armani Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Giorgio Armani:

1.Christian Dior

Hence this concludes the Giorgio Armani SWOT analysis.

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About Giorgio Armani

Giorgio Armani Overview
Parent Company

Giorgio Armani


Apparel and Accessories


Lifestyle and Retail

Tagline/ Slogan

It speaks for you


Providing quality ,sophistication & style-timeless values with global appeal

Giorgio Armani STP

Fashion meant for affluent  & elite males and females in the premium segment

Target Market

Men and women  with high spending power from urban areas


Giorgio Armani is symbol of high class &producing  luxury garments, apparel clothing ,jewellary, pens & perfumes

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Giorgio Armani. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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