Published in Lifestyle and Retail category by MBA Skool Team
Giorgio Armani is one of the leading brands in the lifestyle and retail sector. Giorgio Armani SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Giorgio Armani:
Unique & personality based designing provided ,the best in the world
Unique cut or some design helping to differentiate from crowd
The major feature of Giorgio Armani clothes & apparels product is hand stitched apart from machine stitching
Designed clothing for various international sports teams and players
Above are the strengths in the SWOT Analysis of Giorgio Armani. The strengths of Giorgio Armani looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Giorgio Armani Weaknesses
PETA activists were against the brand hence caused a bad image
Limited global presence as compared to a few other international apparel brands
These were the weaknesses in the Giorgio Armani SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Providing quality ,sophistication & style-timeless values with global appeal
Giorgio Armani STP
Fashion meant for affluent & elite males and females in the premium segment
Men and women with high spending power from urban areas
Giorgio Armani is symbol of high class &producing luxury garments, apparel clothing ,jewellary, pens & perfumes
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