Published in Lifestyle and Retail category by MBA Skool Team
Nirvana Jewellery is one of the leading brands in the lifestyle and retail sector. Nirvana Jewellery SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Nirvana Jewellery:
One of the India’s largest exporter, present in 120 lifestyle
Using brand ambassadors to endorse, is a great appeal and to connect to customers
They use nickel free and Cadmium free alloys for precautions from health hazards.
Gives life time warranty to jewellery
Has its presence in over 25 Indian cities
Above are the strengths in the SWOT Analysis of Nirvana Jewellery. The strengths of Nirvana Jewellery looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Nirvana Jewellery Weaknesses
Less brand distinction and outlets in Indian market.
Limited global penetration as compared to some of the international diamond brands
These were the weaknesses in the Nirvana Jewellery SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Nirvana Jewellery Opportunities
Spread of jewellery stores in Tier II and III cities
Advertisementscan be used as a platform to increase its brand value
Exports have a greatscope and dollar going up so more profits in coming years
Above we covered the opportunities in Nirvana Jewellery SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Nirvana Jewellery Threats
Competition from branded companies
Economic fluctuations mean less spending from customers
Aggressive advertising from competitors and unorganized sector
The threats in the SWOT Analysis of Nirvana Jewellery are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Woman who wear jewellery as a trend or are fashion conscious
Upper-middle and upper class women
Quality, trust and lifetime warranty
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