Nirvana Jewellery SWOT Analysis, Competitors & USP
SWOT analysis of Nirvana Jewellery analyses the brand by its strengths, weaknesses, opportunities & threats. In Nirvana Jewellery SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Nirvana Jewellery to benchmark its business & performance as compared to the competitors. Nirvana Jewellery is one of the leading brands in the lifestyle and retail sector.
The table below lists the Nirvana Jewellery SWOT (Strengths, Weaknesses, Opportunities, Threats), top Nirvana Jewellery competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
| Nirvana Jewellery Brand Analysis | |
|---|---|
| Parent Company |
Nirvana Jewellery |
| Category |
Jewellery and diamonds |
| Sector | |
| Tagline/ Slogan |
Stunning design, Beautiful you |
| USP |
Beautiful designs, Vivacious and contemporary |
| Nirvana Jewellery STP | |
| Segment |
Woman who wear jewellery as a trend or are fashion conscious |
| Target Group |
Upper-middle and upper class women |
| Positioning |
Quality, trust and lifetime warranty |
| SWOT Analysis of Nirvana Jewellery | |
| Nirvana Jewellery Strengths |
Below are the Strengths in the SWOT Analysis of Nirvana Jewellery: 1. One of the India’s largest exporter, present in 120 lifestyle Outlets 4.Gives life time warranty to jewellery |
| Nirvana Jewellery Weaknesses |
Here are the weaknesses in the Nirvana Jewellery SWOT Analysis: 1. Less brand distinction and outlets in Indian market. 2. Limited global penetration as compared to some of the international diamond brands |
| Nirvana Jewellery Opportunities |
Following are the Opportunities in Nirvana Jewellery SWOT Analysis: 1. Spread of jewellery stores in Tier II and III cities |
| Nirvana Jewellery Threats |
The threats in the SWOT Analysis of Nirvana Jewellery are as mentioned: 1. Competition from branded companies |
| Nirvana Jewellery Competition | |
| Nirvana Jewellery Competitors |
Below are the top 3 competitors of Nirvana Jewellery: |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Nirvana Jewellery. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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