Nirvana Jewellery SWOT Analysis, Competitors & USP
Published by MBA Skool Team, Last Updated: April 26, 2020
SWOT analysis of Nirvana Jewellery analyses the brand by its strengths, weaknesses, opportunities & threats. In Nirvana Jewellery SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Nirvana Jewellery to benchmark its business & performance as compared to the competitors. Nirvana Jewellery is one of the leading brands in the lifestyle and retail sector.
The table below lists the Nirvana Jewellery SWOT (Strengths, Weaknesses, Opportunities, Threats), top Nirvana Jewellery competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
Woman who wear jewellery as a trend or are fashion conscious
Upper-middle and upper class women
Quality, trust and lifetime warranty
SWOT Analysis of Nirvana Jewellery
Nirvana Jewellery Strengths
Below are the Strengths in the SWOT Analysis of Nirvana Jewellery:
1. One of the India’s largest exporter, present in 120 lifestyle
Outlets 2. Using brand ambassadors to endorse, is a great appeal and to connect to customers 3. They use nickel free and Cadmium free alloys for precautions from health hazards.
4.Gives life time warranty to jewellery 5. Has its presence in over 25 Indian cities
Nirvana Jewellery Weaknesses
Here are the weaknesses in the Nirvana Jewellery SWOT Analysis:
1. Less brand distinction and outlets in Indian market.
2. Limited global penetration as compared to some of the international diamond brands
Nirvana Jewellery Opportunities
Following are the Opportunities in Nirvana Jewellery SWOT Analysis:
1. Spread of jewellery stores in Tier II and III cities 2. Advertisements can be used as a platform to increase its brand value 3.Exports have a great scope and dollar going up so more profits in coming years
Nirvana Jewellery Threats
The threats in the SWOT Analysis of Nirvana Jewellery are as mentioned:
1. Competition from branded companies 2. Economic fluctuations mean less spending from customers 3. Aggressive advertising from competitors and unorganized sector
Nirvana Jewellery Competition
Nirvana Jewellery Competitors
Below are the top 3 competitors of Nirvana Jewellery:
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