Nirvana Jewellery SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Nirvana Jewellery

Jewellery and diamonds

Lifestyle and Retail

Stunning design, Beautiful you

Beautiful designs, Vivacious and contemporary

Woman who wear jewellery as a trend or are fashion conscious

Upper-middle and upper class women

Quality, trust and lifetime warranty

Below are the Strengths in the SWOT Analysis of Nirvana Jewellery:

1. One of the India’s largest exporter, present in 120 lifestyle

Outlets
2. Using brand ambassadors to endorse, is a great appeal and to connect to customers
3. They use nickel free and Cadmium free alloys for precautions from health hazards.

4.Gives life time warranty to jewellery
5. Has its presence in over 25 Indian cities

Here are the weaknesses in the Nirvana Jewellery SWOT Analysis:

1. Less brand distinction and outlets in Indian market.

2. Limited global penetration as compared to some of the international diamond brands

Following are the Opportunities in Nirvana Jewellery SWOT Analysis:

1. Spread of jewellery stores in Tier II and III cities
2. Advertisements  can be used as a platform to increase its brand value
3.Exports have a great  scope and dollar going up so more profits in coming years

The threats in the SWOT Analysis of Nirvana Jewellery are as mentioned:

1. Competition from branded companies
2. Economic fluctuations mean less spending from customers
3. Aggressive advertising from competitors and unorganized sector

Below are the top 3 Nirvana Jewellery competitors:

1.Tanishq
2.Ddamas
3.Gili