Nirvana Jewellery SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Nirvana Jewellery analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Nirvana Jewellery SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Nirvana Jewellery to benchmark its business & performance as compared to the competitors and industry. As of 2020, Nirvana Jewellery is one of the leading brands in the lifestyle and retail sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Nirvana Jewellery competitors and includes Nirvana Jewellery target market, segmentation, positioning & Unique Selling Proposition (USP).

Nirvana Jewellery SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Nirvana Jewellery Brand Analysis
Parent Company

Nirvana Jewellery

Category

Jewellery and diamonds

Sector

Lifestyle and Retail

Tagline/ Slogan

Stunning design, Beautiful you

USP

Beautiful designs, Vivacious and contemporary

Nirvana Jewellery STP
Nirvana Jewellery Segmentation

Woman who wear jewellery as a trend or are fashion conscious

Nirvana Jewellery Target Market

Upper-middle and upper class women

Nirvana Jewellery Positioning

Quality, trust and lifetime warranty

Nirvana Jewellery SWOT Analysis
Nirvana Jewellery Strengths

Below are the Strengths in the SWOT Analysis of Nirvana Jewellery:

1. One of the India’s largest exporter, present in 120 lifestyle

Outlets
2. Using brand ambassadors to endorse, is a great appeal and to connect to customers
3. They use nickel free and Cadmium free alloys for precautions from health hazards.

4.Gives life time warranty to jewellery
5. Has its presence in over 25 Indian cities

Nirvana Jewellery Weaknesses

Here are the weaknesses in the Nirvana Jewellery SWOT Analysis:

1. Less brand distinction and outlets in Indian market.

2. Limited global penetration as compared to some of the international diamond brands

Nirvana Jewellery Opportunities

Following are the Opportunities in Nirvana Jewellery SWOT Analysis:

1. Spread of jewellery stores in Tier II and III cities
2. Advertisements  can be used as a platform to increase its brand value
3.Exports have a great  scope and dollar going up so more profits in coming years

Nirvana Jewellery Threats

The threats in the SWOT Analysis of Nirvana Jewellery are as mentioned:

1. Competition from branded companies
2. Economic fluctuations mean less spending from customers
3. Aggressive advertising from competitors and unorganized sector

Nirvana Jewellery Competition
Competitors

Below are the top 3 Nirvana Jewellery competitors:

1.Tanishq
2.Ddamas
3.Gili


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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