Nirvana Jewellery SWOT Analysis, Competitors & USP

Nirvana Jewellery SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Nirvana Jewellery, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Nirvana Jewellery to benchmark its business & performance as compared to the competitors, and make strategic improvements. Nirvana Jewellery is one of the leading brands in the lifestyle and retail sector.

The article below lists the Nirvana Jewellery SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Nirvana Jewellery SWOT Analysis:

SWOT Analysis of Nirvana Jewellery

For Nirvana Jewellery, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Nirvana Jewellery Strengths

The strengths of Nirvana Jewellery looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Nirvana Jewellery :

1. One of the India’s largest exporter, present in 120 lifestyle

Outlets
2. Using brand ambassadors to endorse, is a great appeal and to connect to customers
3. They use nickel free and Cadmium free alloys for precautions from health hazards.

4.Gives life time warranty to jewellery
5. Has its presence in over 25 Indian cities

Nirvana Jewellery Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Nirvana Jewellery SWOT Analysis:

1. Less brand distinction and outlets in Indian market.

2. Limited global penetration as compared to some of the international diamond brands

Nirvana Jewellery Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Nirvana Jewellery SWOT Analysis:

1. Spread of jewellery stores in Tier II and III cities
2. Advertisements  can be used as a platform to increase its brand value
3.Exports have a great  scope and dollar going up so more profits in coming years

Nirvana Jewellery Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Nirvana Jewellery are as mentioned:

1. Competition from branded companies
2. Economic fluctuations mean less spending from customers
3. Aggressive advertising from competitors and unorganized sector

Nirvana Jewellery Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Nirvana Jewellery:

1.Tanishq
2.Ddamas
3.Gili

Hence this concludes the Nirvana Jewellery SWOT analysis.

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About Nirvana Jewellery

Nirvana Jewellery Overview
Parent Company	Nirvana Jewellery
Category	Jewellery and diamonds
Sector	Lifestyle and Retail
Tagline/ Slogan	Stunning design, Beautiful you
USP	Beautiful designs, Vivacious and contemporary
Nirvana Jewellery STP
Segmentation	Woman who wear jewellery as a trend or are fashion conscious
Target Market	Upper-middle and upper class women
Positioning	Quality, trust and lifetime warranty

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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