Nirvana Jewellery SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 4774

SWOT analysis of Nirvana Jewellery analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Nirvana Jewellery SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Nirvana Jewellery to benchmark its business & performance as compared to the competitors and industry. Nirvana Jewellery is one of the leading brands in the lifestyle and retail sector. The table below also lists the top Nirvana Jewellery competitors and elaborates Nirvana Jewellery market segmentation, target group, positioning & Unique Selling Proposition (USP).

Nirvana Jewellery SWOT, Competitors, Marketing STP & Brand analysis Table
Nirvana Jewellery Brand Analysis
Parent Company

Nirvana Jewellery


Jewellery and diamonds


Lifestyle and Retail

Tagline/ Slogan

Stunning design, Beautiful you


Beautiful designs, Vivacious and contemporary

Nirvana Jewellery STP

Woman who wear jewellery as a trend or are fashion conscious

Target Group

Upper-middle and upper class women


Quality, trust and lifetime warranty

Nirvana Jewellery SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Nirvana Jewellery. Strengths are:

1. One of the India’s largest exporter, present in 120 lifestyle

2. Using brand ambassadors to endorse, is a great appeal and to connect to customers
3. They use nickel free and Cadmium free alloys for precautions from health hazards.

4.Gives life time warranty to jewellery
5. Has its presence in over 25 Indian cities


Here are the weaknesses in the Nirvana Jewellery SWOT Analysis:

1. Less brand distinction and outlets in Indian market.

2. Limited global penetration as compared to some of the international diamond brands


Following are the Opportunities in Nirvana Jewellery SWOT Analysis:

1. Spread of jewellery stores in Tier II and III cities
2. Advertisements  can be used as a platform to increase its brand value
3.Exports have a great  scope and dollar going up so more profits in coming years


The threats in the SWOT Analysis of Nirvana Jewellery are as mentioned:

1. Competition from branded companies
2. Economic fluctuations mean less spending from customers
3. Aggressive advertising from competitors and unorganized sector

Nirvana Jewellery Competition

Below are the top 3 Nirvana Jewellery competitors:


The brandguide table above concludes the Nirvana Jewellery SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Nirvana Jewellery. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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