Timex SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Timex group

Watches and Accessories

Lifestyle and Retail

Timex. Life is ticking ; Ridiculously easy to use (Timex with I-Control) ; It takes a lickin', but it keeps on tickin'

Innovative products at affordable prices

Low to Mid level segment

Mid income group

Brand synonymous with Design, durability and Performance

Below are the Strengths in the SWOT Analysis of Timex:

1. There is high brand awareness of the Timex brand, especially in Asia

2. Timex brands are known to be high quality and reliable products

3. The brand enjoys a very high brand recall

4. Timex has  more than 5000 employees with manufacturing and distribution in over 20 countries and a presence in more than 100 countries across the world
5. Excellent brand recall and god advertising through TVCs and print ads

Here are the weaknesses in the Timex SWOT Analysis:

1. Timex has many products in its watches portfolio. This leads to reduction in the equity of the brand
2. Fake imitations affect the brands presence and sales

Following are the Opportunities in Timex SWOT Analysis:

1. The watch segment in the low to middle segments is a rapidly expanding environment, especially in the developing markets of Asia

2. New technology in the watch segment can open up opportunities

The threats in the SWOT Analysis of Timex are as mentioned:

1. The low to mid level segment of watches is most crowded with competitors.

2. Price levels in this segment are very crucial as the consumer is very price conscious

3. Fake watches that carry the same brand name and sell cheaply

Below are the top 3 Timex competitors:

1. Titan

2. Casio

3. Citizen