Timex SWOT Analysis, Competitors & USP

Timex

Parent Company

Timex group

Category

Watches and Accessories

Sector

Lifestyle and Retail

Tagline/ Slogan

Timex. Life is ticking ; Ridiculously easy to use (Timex with I-Control) ; It takes a lickin', but it keeps on tickin'

USP

Innovative products at affordable prices

Timex STP

Segment

Low to Mid level segment

Target Group

Mid income group

Positioning

Brand synonymous with Design, durability and Performance

Timex SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Timex :

1. There is high brand awareness of the Timex brand, especially in Asia

2. Timex brands are known to be high quality and reliable products

3. The brand enjoys a very high brand recall

4. Timex has  more than 5000 employees with manufacturing and distribution in over 20 countries and a presence in more than 100 countries across the world
5. Excellent brand recall and god advertising through TVCs and print ads

Weaknesses

1. Timex has many products in its watches portfolio. This leads to reduction in the equity of the brand
2. Fake imitations affect the brands presence and sales

Opportunities

1. The watch segment in the low to middle segments is a rapidly expanding environment, especially in the developing markets of Asia

2. New technology in the watch segment can open up opportunities

Threats

1. The low to mid level segment of watches is most crowded with competitors.

2. Price levels in this segment are very crucial as the consumer is very price conscious

3. Fake watches that carry the same brand name and sell cheaply

Timex Competition

Competitors

Below are the 3 main Timex competitors :

1. Titan

2. Casio

3. Citizen