Published in Lifestyle and Retail category by MBA Skool Team
Timex is one of the leading brands in the lifestyle and retail sector. Timex SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Timex:
There is high brand awareness of the Timex brand, especially in Asia
Timex brands are known to be high quality and reliable products
The brand enjoys a very high brand recall
Timex hasmore than 5000 employees with manufacturing and distribution in over 20 countries and a presence in more than 100 countries across the world
Excellent brand recall and god advertising through TVCs and print ads
Above are the strengths in the SWOT Analysis of Timex. The strengths of Timex looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Timex has many products in its watches portfolio. This leads to reduction in the equity of the brand
Fake imitations affect the brands presence and sales
These were the weaknesses in the Timex SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Timex. Life is ticking ; Ridiculously easy to use (Timex with I-Control) ; It takes a lickin', but it keeps on tickin'
Innovative products at affordable prices
Low to Mid level segment
Mid income group
Brand synonymous with Design, durability and Performance
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