Timex SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 12115

SWOT analysis of Timex analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Timex SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Timex to benchmark its business & performance as compared to the competitors and industry. Timex is one of the leading brands in the lifestyle and retail sector. The table below also lists the top Timex competitors and elaborates Timex market segmentation, target group, positioning & Unique Selling Proposition (USP).

Timex SWOT, Competitors, Marketing STP & Brand analysis Table
Timex Brand Analysis
Parent Company

Timex group


Watches and Accessories


Lifestyle and Retail

Tagline/ Slogan

Timex. Life is ticking ; Ridiculously easy to use (Timex with I-Control) ; It takes a lickin', but it keeps on tickin'


Innovative products at affordable prices

Timex STP

Low to Mid level segment

Target Group

Mid income group


Brand synonymous with Design, durability and Performance

Timex SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Timex. Strengths are:

1. There is high brand awareness of the Timex brand, especially in Asia

2. Timex brands are known to be high quality and reliable products

3. The brand enjoys a very high brand recall

4. Timex has  more than 5000 employees with manufacturing and distribution in over 20 countries and a presence in more than 100 countries across the world
5. Excellent brand recall and god advertising through TVCs and print ads


Here are the weaknesses in the Timex SWOT Analysis:

1. Timex has many products in its watches portfolio. This leads to reduction in the equity of the brand
2. Fake imitations affect the brands presence and sales


Following are the Opportunities in Timex SWOT Analysis:

1. The watch segment in the low to middle segments is a rapidly expanding environment, especially in the developing markets of Asia

2. New technology in the watch segment can open up opportunities


The threats in the SWOT Analysis of Timex are as mentioned:

1. The low to mid level segment of watches is most crowded with competitors.

2. Price levels in this segment are very crucial as the consumer is very price conscious

3. Fake watches that carry the same brand name and sell cheaply

Timex Competition

Below are the top 3 Timex competitors:

1. Titan

2. Casio

3. Citizen

The brandguide table above concludes the Timex SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Timex. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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