Gili Jewellery SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Gili Jewellery analyses the brand by its strengths, weaknesses, opportunities & threats. In Gili Jewellery SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Gili Jewellery to benchmark its business & performance as compared to the competitors. Gili Jewellery is one of the leading brands in the lifestyle and retail sector.

The table below lists the Gili Jewellery SWOT (Strengths, Weaknesses, Opportunities, Threats), top Gili Jewellery competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Gili Jewellery SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Gili Jewellery Brand Analysis
Parent Company



Diamonds and jeweler


Lifestyle and Retail

Tagline/ Slogan

Beautifully you!


Comfortable and classy looks

Gili Jewellery STP

Woman who wears diamonds everyday for style and love of jewellery

Target Group

Upper middle and upper class women


Blend of Indian and western nuances

SWOT Analysis of Gili Jewellery
Gili Jewellery Strengths

Below are the Strengths in the SWOT Analysis of Gili Jewellery:

1. One of the trusted brand all over India, since its under the umbrella of Gitanjali
2. Finest designs and quality assurance and aiming to reach out for all age group of woman
3. They were the first to start giving the “the certificate of authentication” to the consumers
4. It was the first to start retailing from the departmental stores
5. Available across various Indian cities through multi-brand retail stores as well
6. Good branding and advertising through TVCs and print ads

Gili Jewellery Weaknesses

Here are the weaknesses in the Gili Jewellery SWOT Analysis:

1. Stiff competition from other domestic brands means high brand switching
2. International penetration is low as compared to big brands in the industry

Gili Jewellery Opportunities

Following are the Opportunities in Gili Jewellery SWOT Analysis:

1. More types and new designs are getting a lot of attention from the customers like colored stones are in great demand
2.Again new continents can be tapped like Europe, Americas etc
3. High purchasing power of the people

Gili Jewellery Threats

The threats in the SWOT Analysis of Gili Jewellery are as mentioned:

1. Gold prices are rising
2.Dollar –Rupee issue, since measurably we imports the diamonds

Gili Jewellery Competition
Gili Jewellery Competitors

Below are the top 3 competitors of Gili Jewellery:

1.Orra Diamonds

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Gili Jewellery. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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