Gili Jewellery SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Gili Jewellery analyses the brand by its strengths, weaknesses, opportunities & threats. In Gili Jewellery SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Gili Jewellery to benchmark its business & performance as compared to the competitors. Gili Jewellery is one of the leading brands in the lifestyle and retail sector.

The article below lists the Gili Jewellery SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Gili Jewellery SWOT Analysis:

SWOT Analysis of Gili Jewellery

For Gili Jewellery, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Gili Jewellery Strengths

The strengths of Gili Jewellery looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Gili Jewellery :

1. One of the trusted brand all over India, since its under the umbrella of Gitanjali
2. Finest designs and quality assurance and aiming to reach out for all age group of woman
3. They were the first to start giving the “the certificate of authentication” to the consumers
4. It was the first to start retailing from the departmental stores
5. Available across various Indian cities through multi-brand retail stores as well
6. Good branding and advertising through TVCs and print ads

Gili Jewellery Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Gili Jewellery SWOT Analysis:

1. Stiff competition from other domestic brands means high brand switching
2. International penetration is low as compared to big brands in the industry


Gili Jewellery Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Gili Jewellery SWOT Analysis:

1. More types and new designs are getting a lot of attention from the customers like colored stones are in great demand
2.Again new continents can be tapped like Europe, Americas etc
3. High purchasing power of the people

Gili Jewellery Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Gili Jewellery are as mentioned:

1. Gold prices are rising
2.Dollar –Rupee issue, since measurably we imports the diamonds


Gili Jewellery Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Gili Jewellery:

1.Orra Diamonds
2.Ddamas
3.Rennaince

Hence this concludes the Gili Jewellery SWOT analysis.

Continue reading more about the brand/company.

About Gili Jewellery

Gili Jewellery Overview
Parent Company

Gitanjali

Category

Diamonds and jeweler

Sector

Lifestyle and Retail

Tagline/ Slogan

Beautifully you!

USP

Comfortable and classy looks

Gili Jewellery STP
Segmentation

Woman who wears diamonds everyday for style and love of jewellery

Target Market

Upper middle and upper class women

Positioning

Blend of Indian and western nuances


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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