Gili Jewellery SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 3499

SWOT Analysis of Gili Jewellery with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Gili Jewellery

Parent Company



Diamonds and jeweler


Lifestyle and Retail

Tagline/ Slogan

Beautifully you!


Comfortable and classy looks

Gili Jewellery STP


Woman who wears diamonds everyday for style and love of jewellery

Target Group

Upper middle and upper class women


Blend of Indian and western nuances

Gili Jewellery SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Gili Jewellery :

1. One of the trusted brand all over India, since its under the umbrella of Gitanjali
2. Finest designs and quality assurance and aiming to reach out for all age group of woman
3. They were the first to start giving the “the certificate of authentication” to the consumers
4. It was the first to start retailing from the departmental stores
5. Available across various Indian cities through multi-brand retail stores as well
6. Good branding and advertising through TVCs and print ads


1. Stiff competition from other domestic brands means high brand switching
2. International penetration is low as compared to big brands in the industry


1. More types and new designs are getting a lot of attention from the customers like colored stones are in great demand
2.Again new continents can be tapped like Europe, Americas etc
3. High purchasing power of the people


1. Gold prices are rising
2.Dollar –Rupee issue, since measurably we imports the diamonds

Gili Jewellery Competition


Below are the 3 main Gili Jewellery competitors :

1.Orra Diamonds

The brandguide table above concludes the Gili Jewellery SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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