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  3. Orra Diamonds SWOT Analysis

Orra Diamonds SWOT Analysis

Published in Lifestyle and Retail category by MBA Skool Team Last Updated: February 19, 2024Reading time:

Here is a detailed SWOT analysis of Orra Diamonds covering strengths, weaknesses, opportunities and threats.

Orra Diamonds Strengths

  1. Huge network spread across 15 countries
  2. Has won awards Best jewellery retail chain of the year
  3. Its counted among the top 5 jewellery brand, within its 2 years of launch
  4. Designs are made from all over the world
  5. Good advertising and brand presence across India
  6. Offers collections like bridal, solitaire etc

Above are the strengths in the SWOT Analysis of Orra Diamonds. The strengths of Orra Diamonds looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Orra Diamonds Weaknesses

  1. Competition from leading diamond brands means limited market share growth
  2. Brand switching is high as designs and fashion play a big role in customer purchase

These were the weaknesses in the Orra Diamonds SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Orra Diamonds Opportunities

  1. Overseas market is huge specially the NRI segment
  2. Huge scope of increase in middle east and European markets
  3. High and increasing purchasing power of the people
  4. More advertising to increase brand recall

Above we covered the opportunities in Orra Diamonds SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Orra Diamonds Threats

  1. Competition is huge from already established brands in this segment
  2. Competition is also in overseas market other players
  3. Fluctuating global economy means loss of sale

The threats in the SWOT Analysis of Orra Diamonds are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Orra Diamonds SWOT analysis.

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About Orra Diamonds

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Orra Diamonds Overview
Parent Company

Orra diamonds


Jewellery and diamonds


Lifestyle and Retail

Tagline/ Slogan

The Journey of Love; The diamond destination


Quality of product and Different designs

Orra Diamonds STP

Women looking for bridal and daily wear diamond jewellery

Target Market

Urban upper-middle and upper class women


The one place where all the stylish diamond designs are available

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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